BMIE Market 25303

Kanawha County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,396 2020–2024 ACS 5-year estimate ±736 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,326 2020–2024 ACS 5-year estimate ±356 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,112 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,557 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$75,872 2020–2024 ACS 5-year estimate ±16,586 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.9 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,116 2020–2024 ACS 5-year estimate ±92 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$173,200 2020–2024 ACS 5-year estimate ±17,804 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	3.6 sq mi Census Gazetteer 2020
Restaurants	20 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25303
Restaurants per 10,000 residents	36.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-4.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+5.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-13.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+17.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	22 (range 20–25) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.25) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	49 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	63 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	48 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	30 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 25303. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.25, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	62.8	63	40%	+25.1
Restaurant Opportunity Score	47.9	48	35%	+16.8
Market Momentum Score	29.6	30	25%	+7.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,396	66	40%	+26.5
Median household income (ACS)	75,872	56	40%	+22.6
Households (ACS)	3,326	68	20%	+13.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 48 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	5.3	50	35%	+17.5
Restaurants per 10,000 residents (lower = more room)	27.0	24	25%	+5.9
Population (ACS)	7,396	66	20%	+13.3
Median household income (ACS)	75,872	56	20%	+11.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 30 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-4.8	23	50%	+11.5
10-year restaurant growth	5.3	50	30%	+15.0
20-year restaurant growth	-13.0	16	20%	+3.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (45)

By cuisine

American 9 · Sandwiches 5 · Asian 4 · Coffee 4 · Dessert 4 · Ice cream / frozen desserts 4 · Pizza 4 · Burgers 3 · Italian 3 · Mediterranean 3 · Bakery 2 · BBQ 2 · Chinese 2 · Japanese 2 · Juice / smoothies 2 · Mexican 2 · Sushi 2 · Tea / bubble tea 2 · Cajun, Creole, Southern 1 · Latin American (other) 1 · Middle Eastern 1 · Noodles / ramen / pho 1 · Thai 1 · Vietnamese 1

By type

Restaurant (service type not stated) 23 · Dessert 7 · Quick service 6 · Bar 5 · Café 4 · Juice, smoothie, tea 3 · Bakery 2 · Casual dining 2 · Buffet 1 · Catering 1 · Coffee shop 1 · Specialty food shop 1 · Other 1

Name	Type	Cuisine	Address	Status
Auntie Pearls Honey Pot	Restaurant (service type not stated)	American · Cajun, Creole, Southern	415 Central Ave	open
BaKed	Juice, smoothie, tea · Dessert	Juice / smoothies · Ice cream / frozen desserts	625 D St	open
Baskin-Robbins Baskin-Robbins	Specialty food shop · Dessert · Quick service	Sandwiches · Ice cream / frozen desserts · Dessert	512 Maccorkle Ave SW	open
Bo Daddy's Bo Daddy's	Restaurant (service type not stated)	BBQ · American	318 7th Ave	open
Burger King Burger King	Quick service	Burgers · American	2 Riverwalk Plaza	open
Cafe Appalachia	Café · Restaurant (service type not stated)	Coffee · American	206 D St	open
Carnival Eats	Dessert	Dessert	16 River Walk Mall	open
Casa Garcia Mexican Restaurant	Restaurant (service type not stated)	Mexican	19 River Walk Mall	open
Cherry's Cafe & Catering	Other	Sandwiches	2001 Union Carbide Dr	open
China King Buffet \| Chinese • Sushi	Buffet	Chinese · Asian	50 River Walk Mall	open
Chuck E. Cheese's Chuck E. Cheese Guatemala	Restaurant (service type not stated)	Pizza · American	206 6th Ave	open
Curvedeye Co	Restaurant (service type not stated)		202 7th Ave	open
Dairy Queen	Dessert	Ice cream / frozen desserts	120 D St	open
Elephant Thai Restaurant	Restaurant (service type not stated)	Thai	228 7th Ave	open
Fox's Pizza Den	Restaurant (service type not stated)	Pizza	601 D St	open
Fusion Tea	Dessert	Dessert	310 7th Ave	open
Gino's Pizza & Spaghetti House Gino's Pizza & Spaghetti House of Logan	Restaurant (service type not stated)	Italian · Pizza	305 D St	open
Grano	Restaurant (service type not stated)	Mediterranean · Italian	228 7th Ave	open
Graziano's Pizza	Restaurant (service type not stated)	Pizza · Italian	12 River Walk Mall	open
Happy Days Cafe	Restaurant (service type not stated)	American	600 D St	open
Hardee's Hardee's	Quick service	Burgers · American	612 Mac Corkle Ave	open
Krispy Kreme Krispy Kreme Doughnuts	Bakery · Dessert	Dessert · Bakery	42 River Walk Mall	open
Loaf & Lantern Ltd. Co. WV	Bakery	Bakery	675 Forest Cir	open
Los Agaves Los Agaves Parkersburg	Restaurant (service type not stated)	Mexican · Latin American (other)	508 3rd Ave	open
Main Tin	Restaurant (service type not stated)	Chinese	242 7th Ave	open
Mosa Cafe & Grille	Casual dining · Bar		400 2nd Ave	open
Nina’s Hotspot	Bar		600 Short St	open
Pho Vinh Long	Juice, smoothie, tea	Vietnamese · Tea / bubble tea · Asian	601 D St	open
Shake Your Boba	Juice, smoothie, tea · Café	Tea / bubble tea · Juice / smoothies · Coffee	36 River Walk Mall	open
Shawarma Zone WV	Restaurant (service type not stated)	Middle Eastern · Mediterranean	312 7th Ave	open
Shoney's Restaurant	Restaurant (service type not stated)		508 3rd Ave	open
Smoked Up Sauced Out	Restaurant (service type not stated)	BBQ	616 D St	open
Starbucks Starbucks	Coffee shop · Café	Coffee	96 Maccorkle Ave SW	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	6 Riverwalk Plaza Unit 2	open
Subway Subway	Quick service	Sandwiches	6 Riverwalk Plaza, Unit 2, Riverwalk Plaza	open
Sushi Garden: Sushi And Noodle	Restaurant (service type not stated)	Noodles / ramen / pho · Sushi · Japanese	14 River Walk Mall	open
Sushi One	Restaurant (service type not stated)	Japanese · Sushi · Asian	236 7th Ave	open
Suzi's Hamburgers	Quick service	Burgers · American	239 MacCorkle Ave SW	open
Taste of Asia	Restaurant (service type not stated)	Asian	236 7th Ave	open
TCBY	Dessert	Ice cream / frozen desserts	57 Maccorkle Ave SW	open
The Barge Restaurant	Bar · Restaurant (service type not stated)		1414 Maccorkle Ave SW	open
The Olive Tree Cafe & Catering	Café · Catering	Mediterranean · Coffee	333 2nd Ave SW	open
Tippie's Tavern	Bar		216 7th Ave	open
Wild Wiley’s at Short Street	Bar		600 Short St	open
Yen's Sandwiches	Restaurant (service type not stated) · Casual dining	Sandwiches · American	606 D St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	19	17	—	—	—	2	SIC1987
1995	20	18	—	—	—	2	SIC1987
1996	21	17	—	—	—	4	SIC1987
1997	27	24	—	—	—	3	SIC1987
1998	28	21	10	8	3	4	NAICS1997
1999	30	23	12	9	2	3	NAICS1997
2000	27	21	12	8	1	3	NAICS1997
2001	26	21	12	7	2	2	NAICS1997
2002	24	19	11	6	2	4	NAICS1997
2003	28	23	12	9	2	4	NAICS2002
2004	24	18	9	7	2	6	NAICS2002
2005	25	18	9	7	2	7	NAICS2002
2006	25	20	9	9	2	5	NAICS2002
2007	22	19	9	8	2	3	NAICS2002
2008	29	24	11	9	4	5	NAICS2007
2009	27	24	12	8	4	3	NAICS2007
2010	28	26	14	10	2	2	NAICS2007
2011	24	22	11	9	2	2	NAICS2007
2012	27	23	10	12	1	4	NAICS2012
2013	22	19	10	8	1	3	NAICS2012
2014	21	18	7	10	1	3	NAICS2012
2015	23	21	7	11	1	2	NAICS2012
2016	21	19	8	8	1	2	NAICS2012
2017	23	21	9	9	—	—	NAICS2017
2018	23	21	10	9	—	—	NAICS2017
2019	20	19	8	9	—	—	NAICS2017
2020	22	21	7	12	—	—	NAICS2017
2021	23	21	9	10	—	—	NAICS2017
2022	23	21	10	9	—	—	NAICS2022
2023	22	20	9	9	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25303. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
25387	1.9 mi	8	2023
25301	3.2 mi	41	2023
25064	3.6 mi	12	2023
25305	4.3 mi	1	2016
25112	4.6 mi	1	2007
25313	4.6 mi	27	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.