BMIE Market 25405

Berkeley County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,266 2020–2024 ACS 5-year estimate ±1,426 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,385 2020–2024 ACS 5-year estimate ±515 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	12,029 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,628 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$92,536 2020–2024 ACS 5-year estimate ±11,871 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.2 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,631 2020–2024 ACS 5-year estimate ±196 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$259,600 2020–2024 ACS 5-year estimate ±15,896 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	21.7 sq mi Census Gazetteer 2020
Restaurants	4 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25405
Restaurants per 10,000 residents	2.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+33.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+100.0% DERIVED: 2007 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	5 (range 3–7) FORECAST · linear trend v1 fitted to 2012–2023 (11 points, +0.1 per year, r² 0.20) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	70 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	76 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	67 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	66 / 100 MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 25405. Projection: linear trend v1, fitted 2012–2023, +0.1 restaurants per year, r² 0.20, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	75.6	76	40%	+30.3
Restaurant Opportunity Score	67.0	67	35%	+23.5
Market Momentum Score	66.3	66	25%	+16.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,266	76	40%	+30.3
Median household income (ACS)	92,536	76	40%	+30.2
Households (ACS)	5,385	75	20%	+15.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	2.8	98	25%	+24.5
Population (ACS)	14,266	76	20%	+15.2
Median household income (ACS)	92,536	76	20%	+15.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 66 (Medium confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	33.3	85	50%	+53.2
10-year restaurant growth	0	35	30%	+13.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (21)

By cuisine

American 6 · Sandwiches 2 · Cajun, Creole, Southern 1 · Coffee 1 · Hot dogs 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Mexican 1 · Southwestern / Tex-Mex 1

By type

Bar 10 · Casual dining 7 · Restaurant (service type not stated) 6 · Specialty food shop 2 · Quick service 2 · Brewery / taproom 1 · Café 1 · Dessert 1 · Food truck 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Bad Habits Bar and Grill	Casual dining · Bar	American	1544 Winchester Ave	open
Dogs 11	Restaurant (service type not stated)	Hot dogs	Winchester Ave	open
Fiesta Tapatia	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	5403 Williamsport Pike	open
Katara's Deli	Specialty food shop · Quick service	Sandwiches	170 Aviation Way	open
Kataras Deli	Specialty food shop · Café · Restaurant (service type not stated) · Quick service	Sandwiches · Coffee · American	170 Aviation Way	open
Ladder House Bar & Grill Inc	Bar · Casual dining		2209 Charles Town Rd	open
Mixerz	Bar		3485 Winchester Ave	open
Old 9 East Bar & Grill	Bar		11 Van Clevesville Rd	open
Olde Country Diner	Restaurant (service type not stated) · Casual dining	American	1426 Winchester Ave	open
Pownall's Bistro	Restaurant (service type not stated)	American	1591 Winchester Ave	open
Sam and Jakes	Bar · Casual dining		1517 Winchester Ave	open
Secret Scoop Society	Dessert · Juice, smoothie, tea · Food truck	Ice cream / frozen desserts · Juice / smoothies	1886 Winchester Ave	open
SVB Foods, Inc.	Restaurant (service type not stated)		717 Corning Way	open
Tackett's Pub	Bar · Casual dining		11 Van Clevesville Rd	open
The Copper Still Pub & Grill	Casual dining · Bar		1911 Winchester Ave	open
The Final Score	Bar	American	1517 Winchester Ave	open
The Sycamore at Stonebridge	Casual dining · Bar	Cajun, Creole, Southern · American	1959 Golf Course Rd	open
Vandalia Brewery	Brewery / taproom		219 Lawn St	open
Whiskey Ridge Bar And Grill	Bar		1544 Winchester Ave	open
Federal Firearms Licensing Center	Bar		244 Needy Rd	closed
The Runway Lounge	Bar		50 Lola Way	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
2005	1	—	—	—	—	1	NAICS2002
2006	2	—	—	—	—	2	NAICS2002
2007	7	2	2	—	—	5	NAICS2002
2008	10	3	2	1	—	6	NAICS2007
2009	9	2	1	1	—	6	NAICS2007
2010	9	3	2	1	—	5	NAICS2007
2011	8	5	3	1	1	3	NAICS2007
2012	4	3	2	1	—	1	NAICS2012
2013	7	4	3	1	—	1	NAICS2012
2014	6	3	2	1	—	2	NAICS2012
2015	6	3	1	1	1	2	NAICS2012
2016	7	3	1	1	1	2	NAICS2012
2017	11	6	3	—	—	3	NAICS2017
2018	7	3	—	—	—	—	NAICS2017
2019	9	5	—	3	—	3	NAICS2017
2020	7	4	—	3	—	—	NAICS2017
2021	10	5	3	—	—	3	NAICS2017
2022	6	—	—	—	—	—	NAICS2022
2023	8	4	4	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25405. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
25401	3.4 mi	66	2023
25428	3.7 mi	24	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.