BMIE Market 25428

Berkeley County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,825 2020–2024 ACS 5-year estimate ±1,888 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,451 2020–2024 ACS 5-year estimate ±626 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,776 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,231 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$82,885 2020–2024 ACS 5-year estimate ±7,312 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	33.9 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,377 2020–2024 ACS 5-year estimate ±318 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$247,700 2020–2024 ACS 5-year estimate ±19,675 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	22.0 sq mi Census Gazetteer 2020
Restaurants	24 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25428
Restaurants per 10,000 residents	14.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+20.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+118.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+380.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	29 (range 26–32) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.72) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	65 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	72 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	57 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 25428. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.72, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	71.9	72	40%	+28.8
Restaurant Opportunity Score	62.6	63	35%	+21.9
Market Momentum Score	57.0	57	25%	+14.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,825	76	40%	+30.6
Median household income (ACS)	82,885	66	40%	+26.2
Households (ACS)	5,451	76	20%	+15.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	20	63	35%	+22.1
Restaurants per 10,000 residents (lower = more room)	16.2	49	25%	+12.1
Population (ACS)	14,825	76	20%	+15.3
Median household income (ACS)	82,885	66	20%	+13.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	20	63	30%	+18.9
20-year restaurant growth	118.2	86	20%	+17.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (52)

By cuisine

American 11 · Pizza 6 · Ice cream / frozen desserts 5 · Sandwiches 5 · Chicken / wings 4 · Dessert 4 · Mexican 4 · Italian 3 · Asian 2 · Bakery 2 · Burgers 2 · Chinese 2 · Coffee 2 · BBQ 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Hot dogs 1 · Juice / smoothies 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 22 · Bar 14 · Casual dining 12 · Quick service 11 · Dessert 7 · Bakery 2 · Coffee shop 2 · Delivery-focused 2 · Specialty food shop 2 · Juice, smoothie, tea 2 · Buffet 1 · Café 1

Name	Type	Cuisine	Address	Status
Angel's Bar and Grill	Casual dining · Bar		7113 Winchester Ave	open
Anthony's Pizza - Inwood	Restaurant (service type not stated)	Pizza · Italian	8625 Winchester Ave	open
Applemen Sports Bar	Bar		72 Pedal Car Dr	open
Arby's	Restaurant (service type not stated) · Quick service	Sandwiches · Chicken / wings	150 Hovatter Dr	open
Bangin Batters	Dessert	Ice cream / frozen desserts	27 Hovatter Dr	open
Big Apple Lounge	Casual dining · Bar		187 Sader Dr	open
Buffalo Wild Wings 'GO'	Restaurant (service type not stated)	Chicken / wings	90 Dunkin Dr	open
Buffalo Wild Wings 'GO'	Restaurant (service type not stated)	Chicken / wings	90 DUNKIN Dr	open
Burger King Burger King	Quick service · Restaurant (service type not stated)	Burgers	4859 Gerrardstown Rd	open
Dairy Queen Grill & Chill Dairy Queen	Dessert · Restaurant (service type not stated) · Quick service	Ice cream / frozen desserts	5113 Gerrardstown Rd	open
Debbies Country Kitchen	Restaurant (service type not stated)		6584 Winchester Ave	open
Doc’s Tea	Juice, smoothie, tea	Tea / bubble tea	4325 Gerrardstown Rd	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	33 True Apple Way	open
Dunkin'	Coffee shop	Coffee	86 Dunkin Dr	open
Dunkin' Dunkin'	Quick service		86 Dunkin Dr	open
El Ranchero of Inwood, WV.	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	24 Annex Dr	open
Evergreen Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	741 Middleway Pike	open
Fifty One Eleven Lounge LLC	Bar		7990 Winchester Ave	open
Five Guys Five Guys	Quick service		24 Terroso Way	open
Four Corners Club	Bar		72 Pedal Car Dr	open
Green Frog	Bar		7113 Winchester Ave	open
Gus's Bar & BBQ, LLC	Casual dining · Bar	BBQ · American	930 Middleway Pike	open
HopeIcecream&Slime	Dessert	Dessert · Ice cream / frozen desserts	372 Middleway Pike	open
Inwood Diner	Casual dining · Restaurant (service type not stated)	American	368 True Apple Way	open
J and T 'S Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar		6332 Winchester Ave	open
Jakki's	Casual dining · Bar		4992 Gerrardstown Rd	open
Jersey Mike's Subs Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	24 Terroso Wy Unit 2	open
Jules of Inwood	Dessert	Ice cream / frozen desserts · Dessert	4976 Gerrardstown Rd	open
King's New York Pizza King’s New York Pizza	Restaurant (service type not stated)	Pizza · Italian	785 Middleway Pike	open
King's Pizza Pronto	Delivery-focused · Restaurant (service type not stated)	Pizza	737 Middleway Pike	open
Kings Chicken Rotisserie & More	Restaurant (service type not stated)	Chicken / wings · American	761 Middleway Pike	open
McDonald's McDonald's	Quick service	Burgers · American	4739 Gerrardstown Rd	open
Mr.Richards hot dogs and soft serve ice cream	Dessert	Hot dogs · Ice cream / frozen desserts · American	6807 Winchester Ave	open
Newc's Garage Bar	Casual dining · Restaurant (service type not stated) · Bar		23 Harrison Dr	open
Ollies South Sports Bar & Grille	Bar	American	214 Dellinger Dr	open
Oriental Buffet	Buffet	Chinese · Asian	110 Hovatter Dr	open
Pizza Hut	Restaurant (service type not stated)	Pizza	4976 Gerrardstown Rd	open
Pizza Oven	Restaurant (service type not stated)	Pizza · Italian · American	4803 Gerrardstown Rd	open
Ronnie's Place	Casual dining · Bar		7113 Winchester Ave	open
Serrano Grill	Restaurant (service type not stated)	Mexican	6584 Winchester Ave	open
Son Of A Cheesecake LLC	Bakery · Dessert	Bakery · Dessert	25 Hovatter Dr	open
Starbucks Starbucks	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	24 Terroso Way	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	4803 Gerradstown Rd Suite 4	open
Taco Bell Taco Bell	Quick service	Mexican	4854 Gerrardstown Rd	open
The Cider Press	Specialty food shop · Quick service · Casual dining · Bar	Sandwiches	178 Pilgrim St	open
The Dining Room	Casual dining · Restaurant (service type not stated)	American	368 True Apple Way	open
Tiki's Pub & Grub	Casual dining · Bar	Steakhouse	7247 Winchester Ave	open
toasted.	Restaurant (service type not stated)	Sandwiches · American	2249 Henshaw Rd	open
Truffle Queen	Dessert	Dessert		open
Tudor's Biscuit World Tudor's Biscuit World	Bakery	Bakery · Cajun, Creole, Southern · American	8625 Winchester Ave	open
Viva Mexico Family Restaurant	Restaurant (service type not stated)	Mexican	24 Annex Dr	open
Waffle House Waffle House	Casual dining	American · Breakfast	4851 Gerrardstown Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	7	5	—	—	—	2	SIC1987
1995	8	6	—	—	—	2	SIC1987
1996	9	6	—	—	—	3	SIC1987
1997	10	8	—	—	—	2	SIC1987
1998	13	9	3	6	—	4	NAICS1997
1999	16	11	4	6	1	5	NAICS1997
2000	15	10	4	5	1	4	NAICS1997
2001	15	11	5	5	1	4	NAICS1997
2002	12	11	4	7	—	1	NAICS1997
2003	15	11	3	7	—	4	NAICS2002
2004	13	9	1	8	—	4	NAICS2002
2005	15	12	1	10	1	3	NAICS2002
2006	16	11	1	9	—	5	NAICS2002
2007	18	13	1	11	—	5	NAICS2002
2008	19	17	4	12	—	2	NAICS2007
2009	17	15	3	11	—	2	NAICS2007
2010	18	16	3	12	—	2	NAICS2007
2011	19	16	3	12	—	3	NAICS2007
2012	21	17	4	11	1	4	NAICS2012
2013	24	20	5	14	1	4	NAICS2012
2014	25	21	6	14	1	4	NAICS2012
2015	23	20	5	14	1	3	NAICS2012
2016	24	20	5	14	1	4	NAICS2012
2017	28	22	7	14	—	4	NAICS2017
2018	29	24	8	14	—	3	NAICS2017
2019	30	25	8	15	—	3	NAICS2017
2020	31	26	10	14	—	3	NAICS2017
2021	31	26	11	13	—	—	NAICS2017
2022	30	25	10	13	—	—	NAICS2022
2023	29	24	11	12	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25428. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
25405	3.7 mi	4	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.