BMIE Market 25425

Jefferson County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	13,332 2020–2024 ACS 5-year estimate ±839 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,515 2020–2024 ACS 5-year estimate ±365 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	12,835 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,603 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$94,048 2020–2024 ACS 5-year estimate ±8,013 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,159 2020–2024 ACS 5-year estimate ±84 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$341,200 2020–2024 ACS 5-year estimate ±18,751 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	43.9 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25425
Restaurants per 10,000 residents	6.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+25.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+66.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+11.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+25.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	11 (range 10–13) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.60) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	78 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	76 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	82 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	75 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 25425. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.60, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	75.8	76	40%	+30.3
Restaurant Opportunity Score	81.5	82	35%	+28.5
Market Momentum Score	74.6	75	25%	+18.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	13,332	75	40%	+29.9
Median household income (ACS)	94,048	77	40%	+30.7
Households (ACS)	5,515	76	20%	+15.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	66.7	87	35%	+30.6
Restaurants per 10,000 residents (lower = more room)	7.5	82	25%	+20.6
Population (ACS)	13,332	75	20%	+15.0
Median household income (ACS)	94,048	77	20%	+15.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	25	81	50%	+40.4
10-year restaurant growth	66.7	87	30%	+26.2
20-year restaurant growth	11.1	40	20%	+8.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (38)

By cuisine

Coffee 11 · American 7 · Ice cream / frozen desserts 5 · Bakery 4 · Pizza 3 · Sandwiches 3 · Dessert 2 · Asian 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Healthy / salads / bowls 1 · Japanese 1 · Sushi 1 · Vegetarian 1

By type

Restaurant (service type not stated) 15 · Bar 10 · Café 10 · Coffee shop 7 · Casual dining 6 · Dessert 6 · Bakery 4 · Quick service 3 · Food truck 2 · Specialty food shop 2 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
A La Mode Cafe	Casual dining · Café · Restaurant (service type not stated) · Coffee shop · Bar	Coffee	113 Potomac St	open
A Step In Time Bake Shop	Bakery	Bakery	1112 Washington St	open
Almost Heaven Pub and Grill	Bar · Casual dining		177 Potomac St	open
Alstadts Ale House	Casual dining · Bar	American	408 Alstadts Hill Rd	open
Anthony's Pizza Vi	Restaurant (service type not stated)	Pizza	72 Somerset Blvd	open
Appalachian Snail Market & Cafe	Café · Coffee shop	Coffee	970 W Washington St	open
Bartini	Bar		20605 Charles Town Rd	open
Battle Grounds Bakery and Coffee	Bakery · Coffee shop · Café	Bakery · Coffee	180 High St	open
Bisou Bistro at The Canal House	Restaurant (service type not stated)	Cajun, Creole, Southern	1226 W Washington St	open
Bolivar Bread Bakery	Bakery	Bakery	914 Washington St	open
Cannonball Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	125-129 Potomac St	open
Coffee Mill	Coffee shop · Café · Food truck · Dessert	Coffee · Ice cream / frozen desserts	140 Potomac St	open
Country Cafe Country Cafe	Café	Coffee · American	1723 W Washington St	open
Creamy Creations	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · Dessert	173 Potomac St	open
Epigram Coffee	Coffee shop · Café	Coffee	460 Washington St	open
Groovie Smoothies	Café · Quick service · Dessert	Coffee · Ice cream / frozen desserts	180 High St	open
Hannahs Train Depot	Restaurant (service type not stated)		201 Potomac Terrace Dr	open
Harpers Ferry Ice Cream Shoppe	Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts · Dessert	408 Alstadts Hill Rd	open
Harpers Ferry Wine & Gourmet	Winery / distillery / taproom		196 High St	open
Isabella's Pizza & Subs	Restaurant (service type not stated)	Pizza	914 Washington Street	open
Kelley Farm Kitchen	Restaurant (service type not stated)	Vegetarian · Healthy / salads / bowls	1112 Washington St	open
Mountain House Cafe	Coffee shop · Café	Coffee · American	179 High St	open
Neon Moon Cafe	Café · Bar	Coffee · American	97 Rivermist Ln	open
Rations Cafe	Coffee shop	Coffee	1102 Washington St	open
Scoops Ice Cream	Dessert	Ice cream / frozen desserts	173 Potomac St	open
Shaharazade's Restaurant & Tea Room	Restaurant (service type not stated)	Breakfast	141 W German Street	open
Snallygasters Cafe and Wine Bar	Restaurant (service type not stated) · Café · Bar	Coffee	1102 Washington St	open
Sweet Alisha’s Pizza & More	Restaurant (service type not stated)	Pizza · Sandwiches	180 High St	open
The Anvil Restaurant	Restaurant (service type not stated)	American	1290 W. Washington Street	open
The Buck'n Tik	Bar		507 Chestnut Hill Rd	open
The Butcher’s Butler	Food truck · Restaurant (service type not stated)	American	26 Shady Valley Ln	open
The Rabbit Hole	Casual dining · Bar		186 High St	open
True Treats Historic Candy	Dessert		144 High St	open
Two Moms' and a Cupcake	Bakery	Bakery		open
Upstairs Downstairs Sandwich Shop	Specialty food shop · Quick service	Sandwiches	180 High St	open
Vista Tavern	Casual dining · Bar	American	4328 William L Wilson Fwy	open
White Horse Tavern	Bar · Casual dining		4328 William L Wilson Fwy	open
Yatai Hibachi Food Trailer	Restaurant (service type not stated)	Japanese · Sushi · Asian	36 Bakerton Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	8	8	—	—	—	—	SIC1987
1995	9	9	—	—	—	—	SIC1987
1996	7	7	—	—	—	—	SIC1987
1997	8	8	—	—	—	—	SIC1987
1998	8	8	7	1	—	—	NAICS1997
1999	9	9	7	1	1	—	NAICS1997
2000	5	5	3	1	1	—	NAICS1997
2001	6	6	4	2	—	—	NAICS1997
2002	7	6	5	1	—	1	NAICS1997
2003	9	9	7	2	—	—	NAICS2002
2004	9	8	7	1	—	1	NAICS2002
2005	9	8	6	2	—	1	NAICS2002
2006	9	7	6	1	—	2	NAICS2002
2007	10	8	7	—	1	2	NAICS2002
2008	10	8	7	—	1	2	NAICS2007
2009	11	10	9	—	1	1	NAICS2007
2010	9	8	8	—	—	1	NAICS2007
2011	9	8	7	1	—	1	NAICS2007
2012	8	6	6	—	—	2	NAICS2012
2013	8	6	6	—	—	2	NAICS2012
2014	9	8	7	—	1	1	NAICS2012
2015	8	7	6	—	1	1	NAICS2012
2016	8	8	7	—	—	—	NAICS2012
2017	10	10	9	—	—	—	NAICS2017
2018	8	8	6	—	—	—	NAICS2017
2019	11	10	7	—	—	—	NAICS2017
2020	10	9	6	—	—	—	NAICS2017
2021	10	10	7	—	—	—	NAICS2017
2022	10	9	6	—	—	—	NAICS2022
2023	13	10	6	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25425. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
25432	1.1 mi	—
25438	5.0 mi	21	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.