BMIE Market 25438
Jefferson County, West Virginia · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 7,330 2020–2024 ACS 5-year estimate ±411 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 2,934 2020–2024 ACS 5-year estimate ±229 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 6,266 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 2,697 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $81,875 2020–2024 ACS 5-year estimate ±9,067 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 38.8 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,087 2020–2024 ACS 5-year estimate ±109 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $254,400 2020–2024 ACS 5-year estimate ±15,060 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 9.8 sq mi Census Gazetteer 2020 |
| Restaurants | 21 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25438 |
| Restaurants per 10,000 residents | 38.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -16.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +5.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +250.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +250.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 22 (range 19–26) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 54 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 66 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 49 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 42 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 25438. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.01, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. West Virginia and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 54 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 65.6 | 66 | 40% | +26.2 |
| Restaurant Opportunity Score | 48.9 | 49 | 35% | +17.1 |
| Market Momentum Score | 41.5 | 42 | 25% | +10.4 |
Consumer Market Score: 66 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 7,330 | 66 | 40% | +26.5 |
| Median household income (ACS) | 81,875 | 65 | 40% | +25.8 |
| Households (ACS) | 2,934 | 67 | 20% | +13.3 |
Restaurant Opportunity Score: 49 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 5 | 50 | 35% | +17.4 |
| Restaurants per 10,000 residents (lower = more room) | 28.7 | 22 | 25% | +5.4 |
| Population (ACS) | 7,330 | 66 | 20% | +13.2 |
| Median household income (ACS) | 81,875 | 65 | 20% | +12.9 |
Market Momentum Score: 42 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -16 | 15 | 50% | +7.5 |
| 10-year restaurant growth | 5 | 50 | 30% | +14.9 |
| 20-year restaurant growth | 250 | 95 | 20% | +19.1 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (51)
By cuisine
American 11 · Bakery 6 · Mexican 6 · Pizza 5 · Sandwiches 5 · Coffee 4 · Burgers 3 · Dessert 3 · Latin American (other) 3 · Asian 2 · Chicken / wings 2 · Ice cream / frozen desserts 2 · Italian 2 · Breakfast 1 · Chinese 1 · Greek 1 · Juice / smoothies 1 · Peruvian 1 · Vietnamese 1
By type
Restaurant (service type not stated) 29 · Quick service 11 · Bakery 7 · Bar 7 · Casual dining 7 · Café 3 · Dessert 3 · Coffee shop 2 · Food truck 2 · Other 2 · Brewery / taproom 1 · Delivery-focused 1 · Juice, smoothie, tea 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 1861 Saloon Llc | Restaurant (service type not stated) | 511 Finish Line Ave | open | |
| Arby's Arby's | Quick service | Sandwiches · American | 490-102 Euclid Avenue | open |
| B&k Quick Tag And Title, Llc | Restaurant (service type not stated) | 208 S Mildred St | open | |
| Bagel Chicks Bakery | Bakery | Bakery · Sandwiches | 733 N Mildred St | open |
| Baskin-Robbins Baskin-Robbins | Dessert · Bakery · Restaurant (service type not stated) · Quick service · Coffee shop | Ice cream / frozen desserts · Dessert · Coffee | 33 West Virginia Way | open |
| Benchwarmers | Bar · Casual dining | American | 201 Boundary St | open |
| Big Johns Saloon | Bar · Casual dining | 507 Finish Line Ave | open | |
| Big Mikes Grillin | Casual dining · Bar | American | 820 N Mildred St | open |
| Billie's Diner Llc | Restaurant (service type not stated) | 807 N Mildred St | open | |
| Bob Evans | Restaurant (service type not stated) | Breakfast | 132 Joshua M Freeman Blvd | open |
| California Tortilla | Restaurant (service type not stated) | Mexican | 217 Oak Lee Dr | open |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings · American | 156 Joshua M. Freeman Blvd | open |
| Dairy Queen Dairy Queen | Quick service | Burgers · American | 109 S Mildred St 109 S Mildred St | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 201 N Mildred St | open |
| DQ Grill & Chill DQ Grill & Chill | Quick service | 109 S Mildred St | open | |
| Dreamy B Bakery | Bakery · Dessert | Bakery · Dessert | 157 York Rd | open |
| El Pollon El Pollon Ranson | Restaurant (service type not stated) | Peruvian · Latin American (other) · Chicken / wings | 38 Joshua M Freeman Blvd | open |
| El Ranchero | Casual dining · Restaurant (service type not stated) · Bar | Mexican | 132 Joshua M Freeman Blvd | open |
| Express Taste La Tortuga | Restaurant (service type not stated) | Mexican · Latin American (other) | 319 E 5th Ave | open |
| Fiji Food Group Llc | Restaurant (service type not stated) | 34 West Virginia Way Ste 2 | open | |
| Five Guys Five Guys | Quick service | Burgers · American | 38 Joshua M. Freeman Blvd. | open |
| Glory Days Grill Glory Days Grill | Restaurant (service type not stated) · Casual dining · Bar | American | 190 Oak Lee Dr | open |
| Hi Yummy Asian Kitchen | Restaurant (service type not stated) · Casual dining | Asian · American | 34 W Virginia Way | open |
| Inferno Brewery | Brewery / taproom · Restaurant (service type not stated) | Pizza | 50 Baker Pl | open |
| John's Cafe & Grill | Restaurant (service type not stated) | Greek | 33-3 West Virginia Way | open |
| La Esquina del Sabor / West Virginia | Restaurant (service type not stated) · Casual dining | Latin American (other) · American | 404 N Mildred St | open |
| Ledo Pizza Ledo Pizza | Restaurant (service type not stated) | Pizza · Italian | 217 Oak Lee Dr | open |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 38 Joshua M. Freeman Blvd | open |
| M Street Bakery | Bakery | Bakery | 618 N Mildred St | open |
| M&j Foods Inc | Restaurant (service type not stated) | 217 Oak Lee Dr Ste 5 | open | |
| McDonald's McDonald's | Quick service | Burgers · American | 108 Joshua M Freeman Blvd | open |
| Mi Degollado 2 | Restaurant (service type not stated) | Mexican | 611 N Mildred St | open |
| Mxcocina | Restaurant (service type not stated) | Mexican | 807 N Mildred St | open |
| New China | Restaurant (service type not stated) | Chinese · Asian | 1026 N Mildred St | open |
| Panera Bread Panera Bread | Bakery · Café | Bakery · Sandwiches · Coffee | 72 Oak Lee Drive | open |
| Panhandle Grill | Restaurant (service type not stated) | 77 Universal Forrest Prdct Rd | open | |
| Pizza City | Restaurant (service type not stated) | Pizza · Italian | 702 N Mildred St | open |
| Quiznos | Quick service | 33 West Virginia Way | open | |
| R&r Catering | Restaurant (service type not stated) | 211 S Mildred St | open | |
| Rockin Horse Saloon | Bar | 521 e. 5th ave. | open | |
| Rossy's On Wheels | Food truck · Restaurant (service type not stated) | 139 Racetrack St | open | |
| Roy Rogers Roy Rogers | Quick service · Restaurant (service type not stated) | American | 144 Oak Lee Dr | open |
| Scoop Dawg | Dessert · Food truck | Ice cream / frozen desserts · Dessert | 809 N Mildred St | open |
| Subway | Other | Sandwiches | 217 Oak Lee Dr Ste 5 | open |
| Subway Restaurants | Other | Sandwiches | 809 N Mildred St Ste 5 | open |
| Susie's Pies | Bakery | Bakery | open | |
| Taco Cantina Llc | Restaurant (service type not stated) | 211 S Mildred St | open | |
| Taco Mex | Restaurant (service type not stated) | Mexican | 309 S Mildred St | open |
| The Pour House Cafe and Bakery | Café · Juice, smoothie, tea · Bakery | Coffee · Juice / smoothies · Bakery | 432 W 2nd Ave | open |
| VIVO Event & Entertainment Center | Restaurant (service type not stated) · Bar | Vietnamese | 201 N Boundary St | open |
| Wild and Wonderful Play Cafe | Café · Coffee shop | Coffee | 305 S George St. | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 9 | 6 | — | — | — | 3 | SIC1987 |
| 1995 | 10 | 7 | — | — | — | 3 | SIC1987 |
| 1996 | 10 | 6 | — | — | — | 4 | SIC1987 |
| 1997 | 11 | 8 | — | — | — | 3 | SIC1987 |
| 1998 | 9 | 6 | 4 | 2 | — | 2 | NAICS1997 |
| 1999 | 8 | 5 | 3 | 2 | — | 2 | NAICS1997 |
| 2000 | 8 | 5 | 2 | 3 | — | 2 | NAICS1997 |
| 2001 | 9 | 7 | 5 | 2 | — | 1 | NAICS1997 |
| 2002 | 11 | 8 | 6 | 2 | — | 1 | NAICS1997 |
| 2003 | 9 | 6 | 4 | 2 | — | 1 | NAICS2002 |
| 2004 | 11 | 8 | 6 | 2 | — | 1 | NAICS2002 |
| 2005 | 12 | 9 | 5 | 4 | — | 1 | NAICS2002 |
| 2006 | 13 | 10 | 5 | 5 | — | 1 | NAICS2002 |
| 2007 | 17 | 14 | 6 | 7 | 1 | 1 | NAICS2002 |
| 2008 | 23 | 20 | 11 | 7 | 2 | 2 | NAICS2007 |
| 2009 | 30 | 26 | 14 | 9 | 3 | 3 | NAICS2007 |
| 2010 | 28 | 24 | 13 | 10 | 1 | 3 | NAICS2007 |
| 2011 | 29 | 23 | 9 | 13 | 1 | 5 | NAICS2007 |
| 2012 | 24 | 18 | 7 | 11 | — | 5 | NAICS2012 |
| 2013 | 26 | 20 | 9 | 11 | — | 5 | NAICS2012 |
| 2014 | 29 | 24 | 10 | 13 | 1 | 4 | NAICS2012 |
| 2015 | 27 | 23 | 11 | 11 | 1 | 3 | NAICS2012 |
| 2016 | 26 | 23 | 11 | 11 | 1 | 2 | NAICS2012 |
| 2017 | 27 | 22 | 10 | 10 | — | 4 | NAICS2017 |
| 2018 | 29 | 25 | 10 | 14 | — | 3 | NAICS2017 |
| 2019 | 27 | 23 | 9 | 13 | — | 3 | NAICS2017 |
| 2020 | 27 | 23 | 10 | 12 | — | 3 | NAICS2017 |
| 2021 | 27 | 24 | 12 | 11 | — | — | NAICS2017 |
| 2022 | 26 | 23 | 9 | 13 | — | — | NAICS2022 |
| 2023 | 25 | 21 | 9 | 11 | — | — | NAICS2022 |