BMIE Market 25535

Wayne County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	2,461 2020–2024 ACS 5-year estimate ±575 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	931 2020–2024 ACS 5-year estimate ±232 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	2,783 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,228 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$72,446 2020–2024 ACS 5-year estimate ±43,308 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.4 2020–2024 ACS 5-year estimate ±9 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	Data source not yet connected
Median home value	$216,700 2020–2024 ACS 5-year estimate ±44,003 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	15.6 sq mi Census Gazetteer 2020
Restaurants	3 2021 · U.S. Census Bureau, ZIP Code Business Patterns 2021 detail (NAICS2017) · by USPS ZIP 25535
Restaurants per 10,000 residents	14.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-25.0% DERIVED: 2016 → 2021, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-40.0% DERIVED: 2011 → 2021, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+50.0% DERIVED: 2001 → 2021, ZIP Code Business Patterns restaurants
Projected restaurants, 2026	2 (range 1–3) FORECAST · linear trend v1 fitted to 2011–2021 (11 points, -0.2 per year, r² 0.85) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	38 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	49 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	39 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	21 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 25535. Projection: linear trend v1, fitted 2011–2021, -0.2 restaurants per year, r² 0.85, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 38 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	49.4	49	40%	+19.8
Restaurant Opportunity Score	38.6	39	35%	+13.5
Market Momentum Score	20.8	21	25%	+5.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	2,461	49	40%	+19.5
Median household income (ACS)	72,446	51	40%	+20.3
Households (ACS)	931	48	20%	+9.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 39 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-40	8	35%	+2.8
Restaurants per 10,000 residents (lower = more room)	12.2	64	25%	+15.9
Population (ACS)	2,461	49	20%	+9.7
Median household income (ACS)	72,446	51	20%	+10.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 21 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-25	11	50%	+5.4
10-year restaurant growth	-40	8	30%	+2.4
20-year restaurant growth	50	65	20%	+13.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (16)

By cuisine

American 3 · Bakery 2 · BBQ 1 · Breakfast 1 · Caribbean 1 · Dessert 1 · Hot dogs 1 · Japanese 1 · Mexican 1 · Pizza 1 · Steakhouse 1 · Sushi 1 · Vegetarian 1

By type

Restaurant (service type not stated) 10 · Bakery 2 · Bar 2 · Dessert 2 · Food truck 2 · Quick service 2 · Casual dining 1

Name	Type	Cuisine	Address	Status
Crossroads Cafe & Farmers Market	Restaurant (service type not stated)	American	5444 5th Street Rd	open
FaeMere	Bakery · Dessert	Bakery · Vegetarian · Dessert	4846 Lynn Creek Rd	open
Friendly's	Bar		4544 Route 152	open
Gabby's 152 Tortilla Street	Restaurant (service type not stated) · Casual dining	American · Mexican	4701 WV-152	open
Gino's Pizza & Spaghetti	Restaurant (service type not stated)		4675 Route 152	open
Gino's Pizza Of Lavalette, Inc	Restaurant (service type not stated)		4675 Route 152	open
Ginos Ginos	Restaurant (service type not stated) · Quick service	Pizza	4675 Route 152	open
Iris Eatz	Food truck · Restaurant (service type not stated)	Caribbean	4755 Route 152	open
Lavalette Ice	Dessert		4743 WV-152	open
Marvin's Tenampa Inc	Restaurant (service type not stated)		4701 Route 152	open
Sam's Hot Dogs Stand Sam's Hot Dogs Stand	Food truck · Quick service	Hot dogs	4619 Moore Rd	open
South Tenampa Mexican Restaurant, Inc	Restaurant (service type not stated)		4701 Route 152	open
Thelma's Place	Bar		5201 WV-152	open
Tokyo Japanese steak house	Restaurant (service type not stated)	Steakhouse · Sushi · Japanese	4388 5th Street Rd	open
Tudor's Biscuit World Tudor's Biscuit World	Bakery	Bakery · Breakfast · American	4530 5th Street Rd	open
Wedge	Restaurant (service type not stated)	BBQ	400 Royal Birkdale Dr	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	1	1	—	—	—	—	SIC1987
1995	1	1	—	—	—	—	SIC1987
1996	2	2	—	—	—	—	SIC1987
1997	3	3	—	—	—	—	SIC1987
1998	4	4	2	2	—	—	NAICS1997
1999	3	3	1	2	—	—	NAICS1997
2000	4	4	2	2	—	—	NAICS1997
2001	2	2	—	2	—	—	NAICS1997
2002	2	2	—	2	—	—	NAICS1997
2003	4	4	—	4	—	—	NAICS2002
2004	7	7	2	5	—	—	NAICS2002
2005	4	4	1	3	—	—	NAICS2002
2006	4	4	1	3	—	—	NAICS2002
2007	4	4	3	1	—	—	NAICS2002
2008	4	4	3	1	—	—	NAICS2007
2009	5	4	2	2	—	1	NAICS2007
2010	5	4	2	2	—	1	NAICS2007
2011	6	5	2	3	—	1	NAICS2007
2012	6	5	2	3	—	1	NAICS2012
2013	4	4	2	2	—	—	NAICS2012
2014	4	4	2	2	—	—	NAICS2012
2015	4	4	3	1	—	—	NAICS2012
2016	4	4	3	1	—	—	NAICS2012
2017	4	4	3	—	—	—	NAICS2017
2018	3	3	—	—	—	—	NAICS2017
2019	3	3	—	—	—	—	NAICS2017
2020	3	3	—	—	—	—	NAICS2017
2021	3	3	—	—	—	—	NAICS2017

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25535. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
25704	2.8 mi	13	2023
25701	4.3 mi	81	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.