BMIE Market 25704

Wayne County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,351 2020–2024 ACS 5-year estimate ±1,077 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,124 2020–2024 ACS 5-year estimate ±465 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	16,441 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,864 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$53,189 2020–2024 ACS 5-year estimate ±5,601 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.4 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$957 2020–2024 ACS 5-year estimate ±39 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$119,700 2020–2024 ACS 5-year estimate ±12,377 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	30.9 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 25704
Restaurants per 10,000 residents	10.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-23.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-23.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-18.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-18.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	7 (range 4–11) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.7 per year, r² 0.67) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	39 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	53 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	42 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	13 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 25704. Projection: linear trend v1, fitted 2013–2023, -0.7 restaurants per year, r² 0.67, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. West Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 313, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 39 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	53.5	53	40%	+21.4
Restaurant Opportunity Score	42.4	42	35%	+14.8
Market Momentum Score	12.5	13	25%	+3.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,351	76	40%	+30.4
Median household income (ACS)	53,189	19	40%	+7.7
Households (ACS)	6,124	77	20%	+15.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 42 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-23.5	13	35%	+4.4
Restaurants per 10,000 residents (lower = more room)	9.1	76	25%	+19.0
Population (ACS)	14,351	76	20%	+15.2
Median household income (ACS)	53,189	19	20%	+3.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 13 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-23.5	12	50%	+5.9
10-year restaurant growth	-23.5	13	30%	+3.8
20-year restaurant growth	-18.8	14	20%	+2.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (39)

By cuisine

American 8 · Pizza 6 · Coffee 3 · Mexican 3 · Burgers 2 · Cajun, Creole, Southern 2 · Hot dogs 2 · Italian 2 · Asian 1 · Bakery 1 · Breakfast 1 · Chinese 1 · Dessert 1 · Ice cream / frozen desserts 1 · Latin American (other) 1 · Sandwiches 1 · Seafood 1

By type

Restaurant (service type not stated) 18 · Bar 10 · Quick service 6 · Café 3 · Casual dining 3 · Food truck 2 · Bakery 1 · Coffee shop 1 · Dessert 1

Name	Type	Cuisine	Address	Status
A & E's Bottom's Up Bar	Bar		1180 Walkers Branch Rd	open
Bimbo Bakeries 6531 Bimbo Bakeries USA	Bakery · Restaurant (service type not stated) · Café	Bakery · Coffee	1300 Adams Ave	open
Birds Nest	Bar		2349 Adams Ave	open
Bobby G's	Bar		601 14th St W	open
Bt's	Bar		4908 Waverly Rd	open
Captain D's Captain D's	Quick service	Seafood · American	1360 Washington Avenue, West	open
Central City Cafe	Restaurant (service type not stated)	American · Cajun, Creole, Southern	529 14th St W	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Dessert	1939 Adams Ave	open
El Botanas FOOD TRUCK	Food truck	Latin American (other) · Mexican	14th St W	open
Fox's Pizza Den	Restaurant (service type not stated)		1523 Madison Ave	open
Giovanni's - On the Fly	Restaurant (service type not stated)	Pizza · Italian · American	1449 Co Rte 3/1	open
Giovanni's Pizza Giovanni's Fairborn	Restaurant (service type not stated)	Pizza · Italian	4624 Waverly Rd	open
Godfathers Pizza	Restaurant (service type not stated)	Pizza	3899 Route 75	open
Hardee's Hardee's	Quick service	Burgers · American	1701 Washington Ave	open
Highway Inn	Casual dining · Bar		4800 Piedmont Rd	open
Huskeys Dairy Bar Inc	Restaurant (service type not stated)		1242 Washington Ave	open
Java Joe's	Coffee shop · Café	Coffee	945 Washington Ave	open
Johnnie & Weasie's	Bar		907 9th St W	open
Muncheez	Restaurant (service type not stated)		800 14th St W	open
My Other Wive's Club	Bar		907 W 9th St	open
No. 1 Kitchen	Restaurant (service type not stated)	Chinese · Asian	1669 Washington Ave	open
Pizza Hut	Restaurant (service type not stated)	Pizza	1523 Madison Ave	open
Raybo Chemical	Restaurant (service type not stated)		641 Jackson Ave	open
Recovery Point Bridge	Café	Coffee	1040 Adams Ave	open
Rocky Tops Pizza - Old North Arcade	Restaurant (service type not stated)	Pizza	1523 Madison Ave	open
RT Champs	Bar · Casual dining		1605 Madison Ave	open
Sam's Hot Dog Stand - Camden Road	Food truck	Hot dogs · Sandwiches	526 Camden Rd	open
Same Old Place, Inc.	Bar		1501 Washington Ave	open
Shoney's	Restaurant (service type not stated)	American · Cajun, Creole, Southern	1700 Washington Ave	open
Stewart's Original Hot Dogs 2445 5th Avenue Huntington Wv	Quick service	American · Hot dogs	2455 W 5th Ave	open
Stogie’s Madison Ave Stogie’s Huntington	Restaurant (service type not stated) · Casual dining	American	1502 Madison Ave	open
Taco Bell Taco Bell	Quick service	Mexican	3899 Route 75	open
Thelmas Place	Bar		1661 Buffalo Creek Rd	open
Tudor's Biscuit World	Restaurant (service type not stated)		1449 Co Rte 3/1	open
Tudor's Biscuit World	Restaurant (service type not stated)	Breakfast	1411 Adams Ave	open
Veterans Pizza	Restaurant (service type not stated)	Pizza	526 Camden Rd	open
Wendy's Wendy's	Quick service	Burgers · American	1850 Adams Ave	open
West Tenampa Mexican Restaurant	Restaurant (service type not stated)	Mexican	1360 Madison Ave	open
Bull	Bar		4840 Piedmont Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	26	16	—	—	—	10	SIC1987
1995	23	13	—	—	—	10	SIC1987
1996	22	13	—	—	—	9	SIC1987
1997	27	16	—	—	—	11	SIC1987
1998	28	20	8	12	—	8	NAICS1997
1999	27	17	6	11	—	10	NAICS1997
2000	26	18	6	12	—	8	NAICS1997
2001	28	20	6	14	—	8	NAICS1997
2002	28	18	6	12	—	10	NAICS1997
2003	25	16	6	10	—	8	NAICS2002
2004	23	14	6	8	—	9	NAICS2002
2005	23	14	6	8	—	9	NAICS2002
2006	23	13	6	7	—	10	NAICS2002
2007	24	14	7	7	—	10	NAICS2002
2008	23	14	8	6	—	9	NAICS2007
2009	27	16	8	8	—	11	NAICS2007
2010	27	17	9	8	—	10	NAICS2007
2011	27	16	7	9	—	11	NAICS2007
2012	22	15	7	8	—	7	NAICS2012
2013	25	17	7	9	1	8	NAICS2012
2014	22	16	6	8	1	6	NAICS2012
2015	21	16	5	9	1	5	NAICS2012
2016	21	17	6	10	—	4	NAICS2012
2017	20	16	5	10	—	4	NAICS2017
2018	20	17	5	11	—	3	NAICS2017
2019	17	14	4	9	—	3	NAICS2017
2020	16	12	3	8	—	4	NAICS2017
2021	14	10	3	7	—	4	NAICS2017
2022	15	10	3	7	—	5	NAICS2022
2023	18	13	4	9	—	5	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25704. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
25535	2.8 mi	3	2021

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.