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BMIE Market 25637

Logan County, West Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)1,004
2020–2024 ACS 5-year estimate ±403 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households446
2020–2024 ACS 5-year estimate ±155 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count936
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units486
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$51,926
2020–2024 ACS 5-year estimate ±7,826 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age51.3
2020–2024 ACS 5-year estimate ±10 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$921
2020–2024 ACS 5-year estimate ±465 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$77,000
2020–2024 ACS 5-year estimate ±46,051 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area4.6 sq mi
Census Gazetteer 2020
Restaurants1
2016 · U.S. Census Bureau, ZIP Code Business Patterns 2016 detail (NAICS2012) · by USPS ZIP 25637
Restaurants per 10,000 residents10.7
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 2006 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year-50.0%
DERIVED: 1996 → 2016, ZIP Code Business Patterns restaurants
Projected restaurants, 20211 (range 0–3)
FORECAST · linear trend v1 fitted to 2006–2016 (11 points, +0.0 per year, r² 0.14) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score33 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score27 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score40 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score32 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 33 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score26.72740%+10.7
Restaurant Opportunity Score40.34035%+14.1
Market Momentum Score32.33225%+8.1
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 27 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)1,0043240%+12.8
Median household income (ACS)51,9261740%+7.0
Households (ACS)4463520%+6.9
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 40 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)10.07225%+18.1
Population (ACS)1,0043220%+6.4
Median household income (ACS)51,9261720%+3.5
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 32 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth03530%+10.5
20-year restaurant growth-50420%+0.9
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (1)

By cuisine

no cuisine stated

By type

Bar 1

NameTypeCuisineAddressStatus
Mount Gay LoungeBar351 Mt Gay Rdopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
1994523SIC1987
1995321SIC1987
1996321SIC1987
199711SIC1987
19982111NAICS1997
19992111NAICS1997
20002111NAICS1997
2001111NAICS1997
20023112NAICS1997
20034222NAICS2002
200432111NAICS2002
200532111NAICS2002
20062111NAICS2002
20072111NAICS2002
20082111NAICS2007
20093112NAICS2007
20102111NAICS2007
20112111NAICS2007
20122111NAICS2012
201332111NAICS2012
2014222NAICS2012
2015111NAICS2012
2016111NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 25637. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
256011.2 mi272023
256532.7 mi12015
256253.7 mi12010
256494.0 mi
256244.1 mi11997
256524.3 mi11994
256394.4 mi
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.