BMIE Market 28610

Catawba County, North Carolina · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,192 2020–2024 ACS 5-year estimate ±1,015 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,357 2020–2024 ACS 5-year estimate ±406 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	9,913 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,154 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$65,722 2020–2024 ACS 5-year estimate ±5,927 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.8 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$865 2020–2024 ACS 5-year estimate ±63 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$180,900 2020–2024 ACS 5-year estimate ±30,160 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	39.9 sq mi Census Gazetteer 2020
Restaurants	8 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 28610
Restaurants per 10,000 residents	8.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-20.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-20.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-60.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	9 (range 7–11) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.14) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	48 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	59 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	55 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	20 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 28610. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.14, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. North Carolina and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 688, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 48 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	58.9	59	40%	+23.5
Restaurant Opportunity Score	54.7	55	35%	+19.2
Market Momentum Score	19.7	20	25%	+4.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,192	71	40%	+28.4
Median household income (ACS)	65,722	40	40%	+16.0
Households (ACS)	4,357	72	20%	+14.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	7.9	81	25%	+20.2
Population (ACS)	10,192	71	20%	+14.2
Median household income (ACS)	65,722	40	20%	+8.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 20 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-20	13	50%	+6.5
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	-20	14	20%	+2.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (17)

By cuisine

American 8 · Coffee 3 · BBQ 2 · Burgers 2 · Cajun, Creole, Southern 2 · Pizza 2 · Breakfast 1 · Healthy / salads / bowls 1 · Italian 1 · Mexican 1 · Sandwiches 1

By type

Restaurant (service type not stated) 9 · Quick service 4 · Café 3 · Bar 2 · Coffee shop 2 · Casual dining 1 · Fast casual 1

Name	Type	Cuisine	Address	Status
Boosted & Baked	Café · Coffee shop	Coffee · Breakfast	3279 E Main St	open
Boxcar Grille	Restaurant (service type not stated) · Fast casual	American · Healthy / salads / bowls	3140 N Oxford St	open
Bubba Crocker's Kitchen	Restaurant (service type not stated)	American	1935 Hunsucker Dr	open
Burger King Burger King	Quick service	Burgers · American	3005 Centennial Blvd	open
Cj's Diner	Casual dining	American	3161 NC Highway 10 E	open
Claremont Cafe	Café · Restaurant (service type not stated)	Coffee · American	4879 S Depot St	open
Creative Brew	Coffee shop · Café	Coffee	3246 W Main St	open
Granny's Country Kitchen Granny's Country Kitchen, Hickory NC	Restaurant (service type not stated)	American · Cajun, Creole, Southern	3165 NC-10 E	open
Hannah's Bar-B-Q #2	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	2942 N Oxford St	open
Hardee's Hardee's	Quick service	Burgers · American	3099 WEST MAIN STREET	open
Hardee’s	Quick service		3099 W Main St	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	3161 NC Hwy 10 E	open
Long Branch	Bar		4281 NC 10	open
Marely's Pizza	Restaurant (service type not stated)	Pizza · Mexican · Italian	3252 W Main St	open
Smokey D's Resturaunt	Restaurant (service type not stated)	BBQ	3165 NC Highway 10 E	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3029 Centennial Blvd.	open
The DogHouse	Bar		4144 Stewart Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	21	20	—	—	—	1	SIC1987
1995	20	19	—	—	—	1	SIC1987
1996	19	18	—	—	—	1	SIC1987
1997	11	11	—	—	—	—	SIC1987
1998	11	9	6	3	—	—	NAICS1997
1999	12	10	5	4	1	—	NAICS1997
2000	13	11	6	4	1	—	NAICS1997
2001	11	9	4	4	1	—	NAICS1997
2002	9	8	3	4	1	—	NAICS1997
2003	12	10	5	4	1	—	NAICS2002
2004	14	12	6	5	1	—	NAICS2002
2005	15	13	7	5	1	—	NAICS2002
2006	19	17	6	6	5	—	NAICS2002
2007	11	9	5	4	—	—	NAICS2002
2008	12	10	5	5	—	—	NAICS2007
2009	12	10	6	4	—	—	NAICS2007
2010	10	8	4	4	—	—	NAICS2007
2011	11	9	7	2	—	—	NAICS2007
2012	11	10	7	3	—	—	NAICS2012
2013	9	8	5	3	—	—	NAICS2012
2014	11	10	5	4	1	—	NAICS2012
2015	12	11	5	4	2	—	NAICS2012
2016	11	10	5	4	1	—	NAICS2012
2017	12	11	5	4	—	—	NAICS2017
2018	11	10	4	4	—	—	NAICS2017
2019	11	10	4	4	—	—	NAICS2017
2020	10	9	4	4	—	—	NAICS2017
2021	10	9	4	4	—	—	NAICS2017
2022	10	9	4	5	—	—	NAICS2022
2023	11	8	3	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 28610. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
28613	3.5 mi	43	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.