BMIE BluFoodies Market Intelligence Engine

← Search

BMIE Market 28630

Caldwell County, North Carolina · ZCTA boundaries as of 2020

Profile

Population (current estimate)19,382
2020–2024 ACS 5-year estimate ±1,399 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households7,917
2020–2024 ACS 5-year estimate ±624 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count20,041
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units8,686
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$63,835
2020–2024 ACS 5-year estimate ±4,943 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age47.3
2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$853
2020–2024 ACS 5-year estimate ±63 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$202,400
2020–2024 ACS 5-year estimate ±16,637 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area61.0 sq mi
Census Gazetteer 2020
Restaurants20
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 28630
Restaurants per 10,000 residents11.0
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-13.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-9.1%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+25.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+42.9%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202820 (range 18–22)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.10) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score48 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score63 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score48 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score24 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 48 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score63.36340%+25.3
Restaurant Opportunity Score47.94835%+16.8
Market Momentum Score23.72425%+5.9
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 63 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)19,3828140%+32.4
Median household income (ACS)63,8353740%+14.7
Households (ACS)7,9178120%+16.3
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 48 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-9.11935%+6.6
Restaurants per 10,000 residents (lower = more room)10.37125%+17.8
Population (ACS)19,3828120%+16.2
Median household income (ACS)63,8353720%+7.4
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 24 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-13.01750%+8.3
10-year restaurant growth-9.11930%+5.6
20-year restaurant growth254920%+9.8
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (49)

By cuisine

American 12 · BBQ 6 · Coffee 6 · Dessert 5 · Asian 4 · Bakery 4 · Burgers 4 · Cajun, Creole, Southern 4 · Mexican 4 · Pizza 4 · Ice cream / frozen desserts 3 · Sandwiches 3 · Chinese 2 · Italian 2 · Latin American (other) 2 · Breakfast 1 · Chicken / wings 1 · Japanese 1 · Juice / smoothies 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Sushi 1

By type

Restaurant (service type not stated) 32 · Quick service 8 · Dessert 7 · Bakery 6 · Café 6 · Casual dining 6 · Coffee shop 6 · Bar 2 · Delivery-focused 2 · Food truck 2 · Brewery / taproom 1 · Juice, smoothie, tea 1 · Other 1 · Winery / distillery / taproom 1

NameTypeCuisineAddressStatus
Al's DinerCasual diningAmerican47 Falls Aveopen
Ale Yeah Fyreside TavernCasual dining · Bar440 S Main Stopen
Antojitos Mexicanos KarismaFood truckMexican · Latin American (other)2389 Connelly Springs Rdopen
Asian BowlRestaurant (service type not stated)Asian249 River Bend Dropen
BlondeezRestaurant (service type not stated)American4086 Hickory Blvdopen
Bojangles' BojanglesQuick serviceChicken / wings · Cajun, Creole, Southern4790 Hickory Blvdopen
Captain's Galley SeafoodRestaurant (service type not stated)Seafood · American4345 Hickory Blvdopen
Cherokee's Cake PlaceRestaurant (service type not stated)8 S Main Stopen
China King China King Super BuffetRestaurant (service type not stated)Chinese · Asian309 N Main Stopen
Chubby's of Granite FallsRestaurant (service type not stated)American62 Falls Aveopen
City GrindCoffee shop · CaféCoffee · Breakfast47 Falls Aveopen
Domino's Domino's PizzaDelivery-focused · Quick servicePizza530 Dudley Shoals Roadopen
Dunkin'Coffee shop · Restaurant (service type not stated) · Dessert · Café · BakeryCoffee · Dessert31 Pinewood Rdopen
Dunkin' DonutsCoffee shop · Restaurant (service type not stated) · Dessert · Café · BakeryCoffee · Dessert3950 Hickory Blvdopen
Frankie's PizzaRestaurant (service type not stated)Pizza · Italian265 River Bend Dropen
Granite Falls Brewing CompanyBrewery / taproom47 Duke Stopen
Hannah's BBQ South Hannah's BBQ SouthRestaurant (service type not stated)BBQ · Cajun, Creole, Southern · American31 Pinewood Rdopen
Hardee's Hardee'sQuick serviceBurgers · American27 Pinewood Rdopen
Hayes Chemical CompanyRestaurant (service type not stated)6 Chestnut Stopen
Hog Wild Bar B QueRestaurant (service type not stated)BBQ · Cajun, Creole, Southern · American2757 Connelly Springs Rdopen
Hong Kong KitchenRestaurant (service type not stated)Chinese · Asian4030 Hickory Blvdopen
Huffy's Soups Sandwiches and CreameryRestaurant (service type not stated) · Casual diningSandwiches · American23 Falls Ave #3open
Jeff's Shave Ice BlastersDessert · Restaurant (service type not stated) · Juice, smoothie, teaIce cream / frozen desserts · Juice / smoothies45 N Main Stopen
Kendra's Bakery CreationsBakery · DessertBakery · Dessert18 Park Squareopen
Mazatlan Family Mexican RestaurantRestaurant (service type not stated)Mexican · Latin American (other)233 River Bend Dr d7open
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers36 Pinewood Roadopen
Nicole Lee ConfectionsBakeryBakery47 Falls Aveopen
Old Skool BurgersQuick service · Restaurant (service type not stated)Burgers5731 millridge Rdopen
Pancho Villa IncRestaurant (service type not stated)Southwestern / Tex-Mex · Mexican31 Pinewood Rdopen
Papa Johns Pizza Papa John's PizzaRestaurant (service type not stated) · Delivery-focusedPizza305 N Main Stopen
Patty CakesBakery · DessertBakery · Dessert130 Duke Stopen
Pizza Hut Pizza HutQuick service · Restaurant (service type not stated)Pizza3966 Hickory Blvd Caldwellopen
Popaw Jims C&S BBQ and GrillRestaurant (service type not stated) · Casual dining · BarBBQ10-A Falls Ave suite 4open
Sawmills CafeCoffee shop · Restaurant (service type not stated) · CaféCoffee · BBQ4166 US-321 Aopen
Shadow Line VineyardWinery / distillery / taproom2550 Shadow Line Lnopen
Sigoni'sDessertIce cream / frozen desserts · Italian · Dessert30 Crestview Stopen
Sims Country Bar-B-QueRestaurant (service type not stated)BBQ · Cajun, Creole, Southern · American6160 Petra Mill Rdopen
Spicer's Hot Doggin'Restaurant (service type not stated) · Food truck2771 Connelly Springs Rdopen
Starbucks StarbucksCoffee shop · Restaurant (service type not stated) · CaféCoffee4763 Hickory Blvdopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches3950 Hickory Blvdopen
SubwayOtherSandwiches4780 Hickory Blvdopen
Sweet Frog Premium Frozen YogurtDessertIce cream / frozen desserts239 River Bend Dropen
Tacos Los ChilesRestaurant (service type not stated)Mexican119 Pinewood Rdopen
The electric cola cafeCafé · Restaurant (service type not stated) · Coffee shopCoffee1 Commerce Stopen
The Fresh DepotRestaurant (service type not stated) · Casual diningAmerican4086 Hickory Blvdopen
The New City BBQRestaurant (service type not stated)BBQ108 S Main Stopen
Toyko Diner of Granite FallsRestaurant (service type not stated) · Casual diningJapanese · American · Sushi · Asian223 River Bend Dropen
Walmart BakeryBakeryBakery4780 Hickory Blvdopen
Wendy's Wendy'sQuick serviceBurgers · American4800 Hickory Blvdopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19941414————SIC1987
19951212————SIC1987
19961111————SIC1987
19971414————SIC1987
1998161486—1NAICS1997
1999141394——NAICS1997
2000151495——NAICS1997
20011614104——NAICS1997
2002151385—1NAICS1997
2003171696——NAICS2002
2004191898——NAICS2002
2005171687——NAICS2002
2006181797——NAICS2002
20071818881—NAICS2002
2008232311101—NAICS2007
2009232310101—NAICS2007
201022221010——NAICS2007
20112020812——NAICS2007
201221211011——NAICS2012
201322221111——NAICS2012
201422221111——NAICS2012
20152020812——NAICS2012
20162020812——NAICS2012
20172222814——NAICS2017
20182323914——NAICS2017
20192121714——NAICS2017
20202222714——NAICS2017
20212020812——NAICS2017
20222221812——NAICS2022
20232120811——NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 28630. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
286383.4 mi192023
286674.0 mi12016
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.