BMIE Market 29566

Horry County, South Carolina · ZCTA boundaries as of 2020

Profile

Population (current estimate)	23,806 2020–2024 ACS 5-year estimate ±1,526 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,858 2020–2024 ACS 5-year estimate ±690 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	15,179 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	10,234 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$64,878 2020–2024 ACS 5-year estimate ±5,359 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	59.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,520 2020–2024 ACS 5-year estimate ±219 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$308,700 2020–2024 ACS 5-year estimate ±15,097 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	32.4 sq mi Census Gazetteer 2020
Restaurants	36 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 29566
Restaurants per 10,000 residents	25.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-5.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+2.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+9.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+140.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	42 (range 38–47) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.15) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	54 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	67 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	55 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	34 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 29566. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.15, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. South Carolina and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 318, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	66.6	67	40%	+26.7
Restaurant Opportunity Score	54.6	55	35%	+19.1
Market Momentum Score	33.5	34	25%	+8.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	23,806	84	40%	+33.8
Median household income (ACS)	64,878	39	40%	+15.5
Households (ACS)	10,858	87	20%	+17.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	2.9	48	35%	+16.9
Restaurants per 10,000 residents (lower = more room)	15.1	52	25%	+13.1
Population (ACS)	23,806	84	20%	+16.9
Median household income (ACS)	64,878	39	20%	+7.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 34 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-5.3	22	50%	+11.2
10-year restaurant growth	2.9	48	30%	+14.5
20-year restaurant growth	9.1	39	20%	+7.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (99)

By cuisine

American 23 · Seafood 18 · Pizza 12 · Coffee 10 · Breakfast 6 · Italian 6 · Cajun, Creole, Southern 5 · Burgers 4 · Dessert 4 · Sandwiches 4 · Asian 3 · Bakery 3 · Latin American (other) 3 · Chicken / wings 2 · Chinese 2 · Ice cream / frozen desserts 2 · Japanese 2 · Mexican 2 · Steakhouse 2 · BBQ 1 · French 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Juice / smoothies 1 · Mediterranean 1 · Sushi 1

By type

Restaurant (service type not stated) 58 · Bar 24 · Casual dining 18 · Quick service 15 · Bakery 6 · Café 6 · Coffee shop 6 · Dessert 5 · Winery / distillery / taproom 2 · Delivery-focused 1 · Food truck 1 · Specialty food shop 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Bagel Factory	Bakery	Bakery	4390 Spa Dr # O	open
Baskin-Robbins Baskin-Robbins	Bakery · Quick service · Dessert · Coffee shop	Ice cream / frozen desserts · Dessert · Coffee	593 Highway 90 E	open
Be Known Coffee Company	Coffee shop · Café	Coffee	4207 Sea Mountain Hwy	open
Berry's Seafood Express Market	Restaurant (service type not stated)	Seafood	4349 Sea Mountain Hwy	open
Best Pancake House	Restaurant (service type not stated)		1585 Highway 17	open
Big Landing Plantation Clb House	Bar		2373 Island Way	open
Billy the Kid's Seafood-Steakhouse	Restaurant (service type not stated)	Steakhouse · Seafood · American	3456 Sea Mountain Hwy	open
Blue Drum Waterfront	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern · American	4430 Kingsport Rd	open
Bojangles' Bojangles	Quick service	Chicken / wings · Cajun, Creole, Southern	91 Highway 57	open
Bottom Feeders Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar		4480 Mineola Ave	open
Breakfast By The Sea	Restaurant (service type not stated)	Breakfast	365 Carriage Lake Dr	open
Burger King Burger King	Quick service	Burgers · American	1568 Highway 17	open
Captain Juel's Charter	Restaurant (service type not stated)	Seafood	4495 Mineola Ave	open
Captain Juel’s Seafood Market	Restaurant (service type not stated)	Seafood	4443 Water Front Ave	open
Captain Poo's Blue Marlin Yacht and Fishing Club	Restaurant (service type not stated)	BBQ	2200 Little River Dr	open
Casa Villa Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	1529 US-17	open
Chianti South	Restaurant (service type not stated)	Italian	2109 Highway 17	open
China Dragon	Quick service	Chinese · Asian	111 Pavilion Dr #16	open
Clark's Seafood & Chop House	Restaurant (service type not stated)	Seafood · Steakhouse	720 Highway 17	open
Cooper's Tavern	Casual dining · Bar	American · Seafood	1521 US-17	open
Corn Paradise	Food truck · Restaurant (service type not stated)		3504 Highway 9 E	open
Cositas Ricas	Restaurant (service type not stated)	Mexican · Latin American (other)	4335 Big Barn Dr	open
Crab Catchers on the Waterfront	Restaurant (service type not stated) · Casual dining · Bar	Seafood	4474 Water Front Ave	open
Curley's Cafe	Casual dining · Café	American · Coffee	279 State Hwy 57 S	open
Cutty's Pizza	Restaurant (service type not stated)	Pizza · Italian	1442 US-17	open
Daddio's Pub	Bar	Burgers	4480 Mineola Ave	open
Dayton Place Pool Bar	Casual dining · Bar			open
Del Taco Del Taco	Quick service		2508 East Highway 9	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	1335 North Longstreet	open
Drinking Class Sports Bar And Grille	Restaurant (service type not stated) · Bar		3389 Highway 9 E	open
Dunkin'	Restaurant (service type not stated)		3297 Highway 9 E	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	2496 Highway 9 E	open
Dunkin' Donuts	Coffee shop · Restaurant (service type not stated) · Dessert · Bakery	Coffee · Dessert	1444 Highway 17	open
Eddie's Cafe	Café	American · Italian · Coffee	3389 SC-9 E	open
El Ranchito Salvadoreño	Restaurant (service type not stated)	Latin American (other) · Chicken / wings	4339 Sea Mountain Hwy	open
Eri Boo's Fresh Brunch	Café · Restaurant (service type not stated) · Casual dining	Coffee · American	4311 Mineola Ave	open
Fiorentino Pizza & Subs	Restaurant (service type not stated)	Pizza	4335 Big Barn Dr	open
Franklin Baking	Bakery	Bakery	4308 Sea Mountain Hwy	open
Fresh Hibachi Kitchen	Restaurant (service type not stated)	Asian · Japanese	1699 US-17	open
Hong Kong Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	3387 Hwy 9 E	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	11076 Highway 90	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	1218 Highway 17	open
Hurricane Juel's Restaurant	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern · American	4499 Mineola Ave	open
Jay's at Little River	Bar		1511 Hwy 17	open
Jersey Mike's Subs	Quick service · Restaurant (service type not stated)	Sandwiches	111 Pavilion Dr Unit 8	open
Jilla's Gourmet kitchen	Café	Coffee · Mediterranean · Healthy / salads / bowls	4390 Spa Dr	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	2353 Hwy 9 E Ste 101	open
Joes O’s Pizzeria	Restaurant (service type not stated)	Pizza · Seafood	1521 U S 17	open
Karma Grill and Bar	Bar		4480 Mineola Ave	open
Key West Crazy	Restaurant (service type not stated)	Seafood	4492 Water Front Ave	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		1218 U.S. 17	open
La Belle Amie Vineyard	Winery / distillery / taproom · Bar		1120 St Joseph Rd	open
Life is Sweet Bakery	Bakery · Dessert	Bakery · Dessert	1371 US-17	open
Little River Diner	Restaurant (service type not stated)	Burgers	787 Highway 17	open
Little River House Of Pizza	Restaurant (service type not stated)	Pizza	1442 Highway 17	open
Louie's Tiki Bar	Casual dining · Bar		Landing Road	open
Lupos Restaurant Corporation	Restaurant (service type not stated)		1585 Highway 17	open
Makos Marina Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar	American	4492 Water Front Ave	open
Mama Jeans Restaurant	Restaurant (service type not stated)	Cajun, Creole, Southern · American	210 SC-90	open
Matthew's Pancake House	Restaurant (service type not stated)	Breakfast · American	1585 US-17	open
Maxwell's Lounge NMB	Bar		3438 Highway 9 E	open
McDonald's McDonald's	Quick service	Burgers · American	822 Highway 17	open
McDonald's McDonald's	Quick service		1 Lassiter Ct, . North Myrtle Beach Sc	open
Mr. T's Produce and Cafe	Coffee shop	Coffee	4335 Big Barn Dr	open
Mulligan's Sports Bar and Restaurant	Bar · Casual dining	American	1359 US-17	open
Officers Club	Restaurant (service type not stated) · Casual dining · Bar	American	714 US-17	open
Papa's Pizza Restaurant Papa's Pizza Springfield	Restaurant (service type not stated)	Pizza · Italian	111 Pavilion Dr	open
Park Of Lr Inc	Restaurant (service type not stated)		1359 Highway 17	open
Patio's Tiki Bar & Grill	Bar · Casual dining	American	4495 Mineola Ave	open
Pilot House	Bar · Casual dining		4490 Mineola Ave	open
Pizzeli's Italian Oven	Restaurant (service type not stated)	Italian · Pizza	1698 US-17	open
Popeyes Popeyes	Quick service		2506 HWY 9 East	open
R. W. Wood's Grill	Restaurant (service type not stated)	Breakfast	4275 Sea Mountain Hwy	open
Rickey's Dockside	Casual dining · Bar	Seafood · American	687 US-17	open
Savage Sushi Kings	Restaurant (service type not stated)	Japanese · Sushi · Seafood	2120 Sea Mountain Hwy #1100	open
Seabrisa’s at the Marina	Restaurant (service type not stated)	Seafood	4495 Baker St	open
Snooky's	Restaurant (service type not stated)	Seafood	4495 Baker St	open
Sonny Boy Inc	Restaurant (service type not stated)		4305 McCorsley Ave	open
Star Tavern	Casual dining · Bar	American	4310 McCorsley Ave	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	4751 River Hills Dr	open
Steven's Oyster Roast	Restaurant (service type not stated)	Seafood	3912 Sea Mountain Hwy	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	11074 Hwy 90	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3498 Highway 9 East	open
Sunny Side Up Grill	Casual dining	Breakfast · American	801 US-17	open
Supreme Pizza	Restaurant (service type not stated)	Pizza	1670 Highway 17	open
Swing Bridge	Restaurant (service type not stated)		4355 Sea Mountain Hwy	open
Swing Bridge Pizza Co	Restaurant (service type not stated)	Pizza · Italian	4207 Sea Mountain Hwy	open
Teddy Bear Tumble	Bar	American	304 SC-90 E	open
The Brentwood Restaurant & Wine Bistro	Restaurant (service type not stated)	French · Seafood · American	4269 Luck Ave	open
The Dirty Armadillo	Bar · Casual dining		2551 US-17	open
The Parson's Table	Restaurant (service type not stated)	American · Cajun, Creole, Southern	4305 McCorsley Ave	open
The Pizzaria Little River	Restaurant (service type not stated)	Pizza	3297 Highway 9 E	open
Twelve 33 Distillery	Winery / distillery / taproom		593 SC-90 E	open
Waffle House Waffle House	Restaurant (service type not stated) · Casual dining	Breakfast · American	599 Highway 17	open
Waffle House Waffle House	Restaurant (service type not stated)	American	599 HWY 17	open
Waterfront Seafood Restaurant	Casual dining · Bar	Seafood · Breakfast	4498 Water Front Ave	open
Weddings at The Brentwood	Restaurant (service type not stated) · Bar		4269 Luck Ave	open
Windjammer Pub	Bar		2300 Highway 179	open
Yummy's Ice Cream Parlor	Dessert · Quick service	Ice cream / frozen desserts · Hot dogs	4473 Mineola Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	20	15	—	—	—	5	SIC1987
1995	17	12	—	—	—	5	SIC1987
1996	19	15	—	—	—	4	SIC1987
1997	35	32	—	—	—	3	SIC1987
1998	35	34	24	10	—	1	NAICS1997
1999	36	34	25	8	1	2	NAICS1997
2000	33	33	24	8	1	—	NAICS1997
2001	41	38	29	9	—	3	NAICS1997
2002	37	35	28	7	—	2	NAICS1997
2003	37	33	26	7	—	4	NAICS2002
2004	40	37	26	11	—	3	NAICS2002
2005	41	37	27	10	—	4	NAICS2002
2006	40	36	27	9	—	4	NAICS2002
2007	38	36	25	10	1	2	NAICS2002
2008	42	39	26	10	1	3	NAICS2007
2009	44	40	23	15	1	4	NAICS2007
2010	42	39	27	12	—	3	NAICS2007
2011	40	37	27	10	—	3	NAICS2007
2012	45	39	30	9	—	4	NAICS2012
2013	43	35	27	8	—	7	NAICS2012
2014	43	37	30	7	—	5	NAICS2012
2015	45	37	27	9	1	7	NAICS2012
2016	48	41	30	9	2	6	NAICS2012
2017	46	39	26	11	—	6	NAICS2017
2018	44	38	26	10	—	5	NAICS2017
2019	46	41	28	11	—	4	NAICS2017
2020	47	41	27	12	—	4	NAICS2017
2021	46	40	26	12	—	4	NAICS2017
2022	46	40	25	12	3	5	NAICS2022
2023	44	36	21	12	3	6	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 29566. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
29582	3.9 mi	176	2023
28467	4.4 mi	24	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.