BMIE Market 30122
Douglas County, Georgia · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 27,036 2020–2024 ACS 5-year estimate ±2,293 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 11,117 2020–2024 ACS 5-year estimate ±688 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 21,561 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 9,550 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $69,257 2020–2024 ACS 5-year estimate ±11,676 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 34.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,608 2020–2024 ACS 5-year estimate ±78 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $262,500 2020–2024 ACS 5-year estimate ±25,743 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 24.7 sq mi Census Gazetteer 2020 |
| Restaurants | 48 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30122 |
| Restaurants per 10,000 residents | 15.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +11.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +41.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +92.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +1,100.0% DERIVED: 1997 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 57 (range 54–61) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.6 per year, r² 0.93) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 69 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 71 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 65 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 74 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 30122. Projection: linear trend v1, fitted 2013–2023, +1.6 restaurants per year, r² 0.93, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Georgia and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 69 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 70.5 | 71 | 40% | +28.2 |
| Restaurant Opportunity Score | 64.5 | 65 | 35% | +22.6 |
| Market Momentum Score | 73.9 | 74 | 25% | +18.5 |
Consumer Market Score: 71 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 27,036 | 87 | 40% | +34.7 |
| Median household income (ACS) | 69,257 | 46 | 40% | +18.3 |
| Households (ACS) | 11,117 | 88 | 20% | +17.5 |
Restaurant Opportunity Score: 65 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 41.2 | 78 | 35% | +27.2 |
| Restaurants per 10,000 residents (lower = more room) | 17.8 | 43 | 25% | +10.9 |
| Population (ACS) | 27,036 | 87 | 20% | +17.3 |
| Median household income (ACS) | 69,257 | 46 | 20% | +9.2 |
Market Momentum Score: 74 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 11.6 | 69 | 50% | +34.8 |
| 10-year restaurant growth | 41.2 | 78 | 30% | +23.3 |
| 20-year restaurant growth | 92 | 79 | 20% | +15.8 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (106)
By cuisine
American 26 · Chicken / wings 14 · Burgers 11 · Mexican 9 · Sandwiches 8 · Breakfast 7 · Cajun, Creole, Southern 5 · Latin American (other) 5 · Asian 4 · Bakery 4 · Caribbean 4 · Chinese 4 · Pizza 4 · BBQ 3 · Coffee 3 · Dessert 3 · Japanese 2 · Juice / smoothies 2 · Mediterranean 2 · African 1 · Greek 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Middle Eastern 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Sushi 1
By type
Restaurant (service type not stated) 65 · Quick service 31 · Casual dining 9 · Bar 7 · Bakery 5 · Dessert 4 · Café 3 · Other 3 · Coffee shop 2 · Specialty food shop 2 · Juice, smoothie, tea 2 · Buffet 1 · Delivery-focused 1 · Food truck 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 1BROKEAZz MEAL | Restaurant (service type not stated) | 1771 Lee Rd | open | |
| Acere Cigar | Bar | 230 Thornton Rd | open | |
| Advanced Material Handling | Restaurant (service type not stated) | 1540 Blairs Bridge Rd | open | |
| America A-1 Inc | Restaurant (service type not stated) | 2626 Skyview Dr Ste A | open | |
| American Deli | Restaurant (service type not stated) | 2675 Lee Rd # B7 | open | |
| American Deli | Restaurant (service type not stated) | 570 Thornton Rd Ste 300 | open | |
| Applebee's Applebee's Grill & Bar | Casual dining · Restaurant (service type not stated) · Bar | American | 550 Thornton Road | open |
| April's Bistro & Bar | Restaurant (service type not stated) | 2562 Fairburn Rd | open | |
| April's Place | Restaurant (service type not stated) | Cajun, Creole, Southern · American | 1754 Lee Rd | open |
| April's Place | Restaurant (service type not stated) | American · African | 904 Thornton Rd | open |
| Atlanta Wings | Restaurant (service type not stated) | Chicken / wings · American | 612 Thornton Rd | open |
| Beaver Creek Biscuit Company and Barbecue | Restaurant (service type not stated) | BBQ · Breakfast · American | 1451 Six Flags Rd | open |
| Bei Jin Restaurant | Restaurant (service type not stated) | Chinese · Chicken / wings · Asian | 100 Interstate W Pkwy | open |
| Benny's Burgers | Restaurant (service type not stated) | Burgers · American | open | |
| Berry Much Yogurt | Other · Dessert | Ice cream / frozen desserts | 2675 Lee Rd # 2 | open |
| Blimpie | Other | Sandwiches | 1374 Lee Rd | open |
| BLU Beach Bar & Grill BLU Beach Bar & Grill | Bar | American | 637 W Market Cir | open |
| Bojangles' Bojangles | Quick service | Chicken / wings · Cajun, Creole, Southern | 885 Thornton Road | open |
| Burger King Burger King | Quick service | Burgers · American | 7512 Lee Rd | open |
| Burger King Burger King | Quick service | Burgers · American | 989 Thornton Rd | open |
| C&J's Ribz On The Run | Dessert · Restaurant (service type not stated) | Dessert · BBQ | 6655 Marsh Ave, Lithia Springs, GA 30122 | open |
| Checkers Checkers and Rally's | Quick service · Restaurant (service type not stated) | Burgers | 896 Thornton Rd | open |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings · Breakfast | 1977 Thornton Rd | open |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings · American | 835 Thornton Rd | open |
| China Liu's Chinese Restaurant | Restaurant (service type not stated) | Chinese · Asian | 2735 Lee Rd | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Quick service | Mexican | 642 Thornton Rd | open |
| Church's Chicken | Restaurant (service type not stated) | Chicken / wings | 570 Thornton Rd | open |
| Cindyrella Cakes | Bakery · Dessert | Bakery · Dessert | 560 Thornton Rd | open |
| Contreju Jamaican Restaurant | Restaurant (service type not stated) | Caribbean | 639 Thornton Rd | open |
| Courtnim S Iron Skillet | Restaurant (service type not stated) | 7413 Lee Rd | open | |
| Crab place | Restaurant (service type not stated) · Buffet · Casual dining | Seafood · American | 855 Thornton Rd | open |
| Cracker Barrel Cracker Barrel Old Country Store | Restaurant (service type not stated) | Cajun, Creole, Southern · American | 970 W. Pointe Ct. I-20 & Thornton Rd | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 639 Thornton Rd #104 | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 1300 W Corporate Ct | open |
| Einstein Bros. Bagels | Bakery | Bakery | 639 Thornton Rd Ste 108 | open |
| Ellianos Coffee Co Ellianos Coffee | Coffee shop · Quick service · Café | Coffee | 2605 Lee Rd | open |
| Exquisite Eats | Bakery | Bakery | Lithia Springs, 2605 Lee Rd | open |
| Firehouse Subs Firehouse Subs | Quick service · Restaurant (service type not stated) | Sandwiches | 1300 W Corporate | open |
| Fred's Bar-b-q House | Restaurant (service type not stated) | BBQ | 541 Thornton Rd | open |
| Gentlemen's Hub | Bar | 236 Thornton Rd | open | |
| Grill 1822 | Restaurant (service type not stated) | 1780 Lee Rd | open | |
| Hardee's Hardee's | Quick service | Burgers · American | 940 Thornton Rd | open |
| Hardees | Quick service | 7603 Lee Rd | open | |
| IHOP IHOP | Casual dining | Breakfast · American | 970 Thornton Rd | open |
| Infinity Trading Corporation | Restaurant (service type not stated) | 1451 Six Flags Rd | open | |
| Island Spice Grill and Wings | Restaurant (service type not stated) | Caribbean | 2755 Lee Rd | open |
| Jersey Mike's Jersey Mike's Subs | Quick service · Specialty food shop | Sandwiches | 639 Thornton Road Suite 114 | open |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 853 Thornton Rd | open |
| Johnny's New York Style Pizza | Restaurant (service type not stated) | Pizza | 230 Thornton Rd | open |
| Kfc | Restaurant (service type not stated) | Chicken / wings | 664 Thornton Rd | open |
| Krispy Krunchy Chicken | Restaurant (service type not stated) | Chicken / wings | 2626 Skyview Dr | open |
| Krispy Krunchy Chicken | Quick service · Restaurant (service type not stated) | Chicken / wings | 1104 Thornton Road | open |
| La Fiesta Mexican Thornton Rd. | Restaurant (service type not stated) | Mexican · Latin American (other) | 1102 Thornton Rd # Suite-E | open |
| La Mexicana De Lithia Springs | Restaurant (service type not stated) | Mexican | open | |
| La Michoacana | Restaurant (service type not stated) | Mexican | 4260 Veterans Memorial Hwy | open |
| Lithia Springs 2, GA American Deli | Quick service | 570 Thornton Road, Suite 300, Lithia Springs, GA 30122, United States | open | |
| Lithia Springs, GA American Deli | Quick service | 2675 Lee Road #B7, Lithia Spring, GA 30122, United States | open | |
| McDonald's McDonald's | Quick service | Burgers · American | 2805 Lee Rd | open |
| McDonald's McDonald's | Quick service | Burgers · American | 834 Thornton Rd | open |
| Midwest Express | Restaurant (service type not stated) | 1386 Trae Ln | open | |
| Moe's Southwest Grill Moe's Southwest Grill | Restaurant (service type not stated) | Southwestern / Tex-Mex · Mexican · American | 894 Thornton Rd | open |
| New China Restaurant New China Chinese Restaurant | Restaurant (service type not stated) | Chinese · Asian | 622 Thornton Rd | open |
| Panda 7 | Restaurant (service type not stated) · Casual dining | Chinese · American | 900 Thornton Rd Ste L | open |
| Papa Johns Pizza Papa John's Pizza | Quick service · Restaurant (service type not stated) | Pizza | 2725 Lee Rd Suite B - 5 | open |
| Pardon My Cheesesteak | Restaurant (service type not stated) | Sandwiches | 970 Thornton Rd | open |
| Philly Connection | Other | Sandwiches | 639 Thornton Rd | open |
| Pink Hookah | Bar | 1771 Lee Rd | open | |
| Pita Mediterranean Street Food - Lithia Springs Pita Street Food | Restaurant (service type not stated) | Mediterranean · Middle Eastern | 1100 Thornton Rd | open |
| Pizza Hut Pizza Hut | Restaurant (service type not stated) · Quick service | Pizza · Chicken / wings | 6951 S Sweetwater Rd | open |
| Popeyes Popeyes Louisiana Kitchen | Quick service | Chicken / wings · Cajun, Creole, Southern | 608 Thornton Rd | open |
| Precisely Manifested Wireless | Café | 845 Thornton Rd | open | |
| Q & C Food Llc | Restaurant (service type not stated) | 2735 Lee Rd | open | |
| Riverbanks at Tributary | Casual dining · Bar | American | open | |
| Ruby Tuesday | Restaurant (service type not stated) | Burgers | 642 Thornton Rd | open |
| Santiago’s Mexican Food Truck | Restaurant (service type not stated) | Mexican · Latin American (other) | 10791 Veterans Memorial Hwy | open |
| Sazón Latino Dominican Kitchen | Restaurant (service type not stated) | Caribbean · Latin American (other) | 10685 Veterans Memorial Hwy | open |
| Serenity Bags And All Llc | Restaurant (service type not stated) | 7190 S Sweetwater Rd Ste B1 | open | |
| Seven Sisters House | Restaurant (service type not stated) | American | 6656 Marsh St | open |
| Shoney's | Restaurant (service type not stated) | Breakfast | 855 Thornton Rd | open |
| SJW Logistics | Restaurant (service type not stated) | 320 Thornton Rd | open | |
| Smoothie King Smoothie King | Juice, smoothie, tea · Café | Juice / smoothies · Healthy / salads / bowls · Coffee | 639 Thornton Rd | open |
| Sonic Drive-In | Quick service · Restaurant (service type not stated) | Burgers | 580 Thornton Rd | open |
| Station 1 Hot Wing Cafe | Restaurant (service type not stated) | 2755 Lee Rd Ste B8 | open | |
| Steves caribbean kitchen | Food truck · Restaurant (service type not stated) | Caribbean | 630 Thornton Rd | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 2765 Lee Rd #B-9 | open |
| Subway | Quick service | 4001 Veterans Memorial Hwy | open | |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 900 Thorton Rd #M | open |
| Sugar foods | Restaurant (service type not stated) | 875 Maxham Rd | open | |
| Taco Bell Taco Bell | Quick service | Mexican | 987 Thornton Rd | open |
| Taqueria Don Claudio | Restaurant (service type not stated) | Mexican · Latin American (other) | 6945 S Sweetwater Rd | open |
| The Olive Tree Restaurant - Lithia Springs | Restaurant (service type not stated) | Greek · Mediterranean | 849 Thornton Rd | open |
| Thorton Wings & More | Restaurant (service type not stated) | Chicken / wings | 2626 Skyview Dr | open |
| Tienda El Ejido 2 (Pupuseria Y Taqueria ) | Restaurant (service type not stated) | Latin American (other) · Mexican | 1754 Lee Rd | open |
| Tiffany's Kitchen | Casual dining · Restaurant (service type not stated) | Cajun, Creole, Southern · American | 7413 Lee Rd | open |
| Tokyo Express Lithia Springs | Restaurant (service type not stated) | Japanese | 639 Thornton Rd Ste 101 | open |
| Trapeze | Bar | 864 Crestmark Dr | open | |
| Waffle House Waffle House | Casual dining | Breakfast · American | 1400 Lee Rd | open |
| Waffle House Waffle House | Casual dining | American · Breakfast | 908 Thornton Rd | open |
| Waffle House Waffle House | Casual dining | American · Breakfast | 613 Thornton Rd | open |
| Walmart Bakery | Bakery | Bakery | 1100 Thornton Rd | open |
| Wendy's Wendy's | Quick service · Restaurant (service type not stated) | Burgers | 2815 Lee Rd | open |
| Wendy's Wendy's | Quick service | Burgers · American | 599 Thornton Rd | open |
| Xuanlins Wings Restaurant Llc | Restaurant (service type not stated) | 100 Interstate West Pkwy | open | |
| Zaxby's Zaxby's | Quick service · Restaurant (service type not stated) | Chicken / wings | 2609 Lee Rd | open |
| Zaxby's Zaxby's | Quick service | Chicken / wings · American | 650 Maxham Rd | open |
| ZENSHI Handcrafted Sushi Zenshi Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 2675 Lee Rd | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1997 | 5 | 4 | — | — | — | 1 | SIC1987 |
| 1998 | 11 | 11 | 4 | 6 | — | — | NAICS1997 |
| 1999 | 9 | 9 | 4 | 5 | — | — | NAICS1997 |
| 2000 | 10 | 10 | 4 | 6 | — | — | NAICS1997 |
| 2001 | 21 | 21 | 7 | 13 | 1 | — | NAICS1997 |
| 2002 | 22 | 20 | 6 | 12 | 2 | 1 | NAICS1997 |
| 2003 | 27 | 25 | 7 | 16 | 2 | 1 | NAICS2002 |
| 2004 | 35 | 33 | 13 | 18 | 2 | — | NAICS2002 |
| 2005 | 36 | 34 | 14 | 18 | 2 | — | NAICS2002 |
| 2006 | 34 | 33 | 13 | 18 | 1 | — | NAICS2002 |
| 2007 | 38 | 37 | 13 | 21 | 2 | — | NAICS2002 |
| 2008 | 35 | 35 | 13 | 20 | 1 | — | NAICS2007 |
| 2009 | 33 | 33 | 11 | 20 | 1 | — | NAICS2007 |
| 2010 | 34 | 33 | 12 | 20 | 1 | — | NAICS2007 |
| 2011 | 32 | 31 | 11 | 19 | — | — | NAICS2007 |
| 2012 | 32 | 32 | 12 | 19 | — | — | NAICS2012 |
| 2013 | 35 | 34 | 14 | 19 | — | — | NAICS2012 |
| 2014 | 34 | 33 | 12 | 18 | 2 | — | NAICS2012 |
| 2015 | 38 | 37 | 13 | 21 | 2 | — | NAICS2012 |
| 2016 | 38 | 37 | 11 | 22 | 2 | — | NAICS2012 |
| 2017 | 41 | 40 | 9 | 27 | — | — | NAICS2017 |
| 2018 | 45 | 43 | 15 | 25 | — | — | NAICS2017 |
| 2019 | 46 | 44 | 13 | 28 | — | — | NAICS2017 |
| 2020 | 50 | 48 | 13 | 32 | — | — | NAICS2017 |
| 2021 | 48 | 46 | 11 | 32 | — | — | NAICS2017 |
| 2022 | 49 | 47 | 11 | 32 | — | — | NAICS2022 |
| 2023 | 50 | 48 | 15 | 31 | — | — | NAICS2022 |