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BMIE Market 30294

DeKalb County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)41,983
2020–2024 ACS 5-year estimate ±3,017 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households14,995
2020–2024 ACS 5-year estimate ±1,090 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count39,865
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units14,764
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$79,762
2020–2024 ACS 5-year estimate ±6,662 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age40.4
2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,603
2020–2024 ACS 5-year estimate ±102 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$260,200
2020–2024 ACS 5-year estimate ±14,584 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area32.8 sq mi
Census Gazetteer 2020
Restaurants27
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30294
Restaurants per 10,000 residents4.8
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+12.5%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+50.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+92.9%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+1,250.0%
DERIVED: 1997 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202832 (range 28–35)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.9 per year, r² 0.79) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score80 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score81 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score82 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score76 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 80 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score81.38140%+32.5
Restaurant Opportunity Score81.78235%+28.6
Market Momentum Score75.87625%+19.0
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 81 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)41,9839540%+37.9
Median household income (ACS)79,7626240%+24.7
Households (ACS)14,9959320%+18.7
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 82 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth508235%+28.8
Restaurants per 10,000 residents (lower = more room)6.48725%+21.6
Population (ACS)41,9839520%+18.9
Median household income (ACS)79,7626220%+12.4
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 76 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth12.57150%+35.3
10-year restaurant growth508230%+24.7
20-year restaurant growth92.97920%+15.9
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (67)

By cuisine

American 17 · Burgers 7 · Chicken / wings 7 · Sandwiches 7 · Bakery 4 · Breakfast 4 · Cajun, Creole, Southern 4 · Pizza 4 · Asian 3 · Chinese 3 · Ice cream / frozen desserts 3 · BBQ 2 · Coffee 2 · Dessert 2 · Hot dogs 2 · Mexican 2 · Seafood 2 · Healthy / salads / bowls 1 · Italian 1 · Juice / smoothies 1 · Latin American (other) 1 · Steakhouse 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 36 · Quick service 26 · Bar 6 · Casual dining 6 · Bakery 4 · Dessert 4 · Café 2 · Specialty food shop 2 · Juice, smoothie, tea 2 · Coffee shop 1 · Delivery-focused 1 · Fast casual 1 · Other 1

NameTypeCuisineAddressStatus
1111 Sports Bar And GrillBar · Restaurant (service type not stated)3056 Anvil Block Rdopen
4th & 1 Sports BarBar3056 Anvil Block Rdopen
American DeliRestaurant (service type not stated)101 Fairview Rd PMB 113open
American Deli American DELIRestaurant (service type not stated) · Specialty food shop · Quick serviceSandwiches · American3056 Anvilblock Rdopen
Aquatic Blu LoungeRestaurant (service type not stated) · Bar3056 Anvil Block Rd Ste 106open
Bass BBQ & Soul FoodRestaurant (service type not stated)BBQ · Cajun, Creole, Southern3012 Anvilblock Rdopen
BREAKFAST BUNNYRestaurant (service type not stated)Breakfast · Cajun, Creole, Southern · American1782 Panola Rdopen
BrustersDessert · Restaurant (service type not stated)Ice cream / frozen desserts · Dessert1800 Panola Rdopen
Burger King Burger KingQuick serviceBurgers · American81 Fairview Rdopen
Captain D's Captain D'sQuick serviceSeafood · American2901 Anvilblock Rdopen
China LilyRestaurant (service type not stated)Chinese · Asian127 Fairview Rdopen
China One China OneRestaurant (service type not stated)Chinese · Asian2804 E Atlanta Rdopen
China StarRestaurant (service type not stated)Chinese · Asian3056 Anvilblock Rdopen
D&P Rib ShackRestaurant (service type not stated)BBQ3189 Noahs Lnopen
Dairy Queen Grill & Chill Dairy QueenQuick service · DessertIce cream / frozen desserts · American340 Fairview Rdopen
DEEZ TeaseJuice, smoothie, teaTea / bubble tea17 Little Mountain Vlgopen
Domino's Domino's PizzaQuick service · Delivery-focusedPizza228 Fairview Rd.open
Ellenwood 1, GA American DeliQuick service101 Fairview Rd. Suite#113, Ellenwood, GA 30294, United Statesopen
Ellenwood 2, GA American DeliQuick service3056 Anvilblock Rd., Ellenwood, GA 30294, United Statesopen
Fresh Smoothie CafeJuice, smoothie, teaJuice / smoothies181 Fairview Rdopen
Hardee’sQuick service3062 Anvil Block Rdopen
Jersey Mike's Jersey Mike's SubsQuick service · Specialty food shopSandwiches222 Fairview Road Suite Bopen
Jiang Kais Garden LlcRestaurant (service type not stated)123 Fairview Rdopen
Just SweetsBakeryBakeryopen
Kim's KitchenRestaurant (service type not stated)American · Chicken / wings1234 Ask Dropen
Konkubine kitchenRestaurant (service type not stated) · BakeryBakery165 Lakeside Dropen
Krispy Krunchy Chicken Krispy Krunchy ChickenQuick service5020 Highway 42open
Krispy Krunchy Chicken Krispy Krunchy ChickenQuick service2661 Rex Rdopen
Krispy Krunchy ChickenRestaurant (service type not stated)Chicken / wings2360 Anvil Block Rdopen
Little Caesars Pizza Little CaesarsQuick service · Restaurant (service type not stated)Pizza1800 Panola Rdopen
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers2773 Forest Pkwyopen
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers71 Fairview Rdopen
Medianoche Cuban & Caribbean MarketplaceCafé · Quick serviceCoffee · Latin American (other)2802 Ward Lake Lnopen
Mojo Coffee CompanyCoffee shop · CaféCoffee2822 E Atlanta Rdopen
N The Zone MCCasual dining · Restaurant (service type not stated) · Bar024-01015000, 406 County Line Rdopen
N7 Kream LabDessertIce cream / frozen desserts111 Fairview Rdopen
Papa Johns Papa John's PizzaQuick service · Restaurant (service type not stated)Pizza101 fairview roadopen
Philly ConnectionQuick service · Restaurant (service type not stated)American5195 Highway 42open
Philly ConnectionOtherSandwiches2684 Rex Rdopen
Pizza Hut Pizza HutQuick servicePizza · Italian2820 E Atlanta Rd Unit 9 Unit 9open
Pizza Hut Express Pizza HutQuick service5020 Georgia 42open
Popeyes Popeyes Louisiana KitchenQuick serviceChicken / wings · Cajun, Creole, Southern2990 Anvil Block Roadopen
Salads by MarthaRestaurant (service type not stated) · Fast casualHealthy / salads / bowls · American1780 Panola Rdopen
San Peter WingsRestaurant (service type not stated)American · Burgers2863 Anvilblock Rd Ste Copen
Soul Temptation RestaurantRestaurant (service type not stated)Cajun, Creole, Southern2830 E Atlanta Rdopen
Sports ZoneBar5598 Flakesmill Rd.open
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches125 Fairview Rdopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches2940 Anvil Block Rdopen
Sudo Bar & Grill EllenwoodCasual dining · Bar1792 Panola Rdopen
Taco Bell Taco BellQuick serviceMexican232 Fairview Rdopen
Taco Bell Taco BellQuick serviceMexican3032 Anvil Block Rdopen
The Great American Hot Dog HouseRestaurant (service type not stated) · Casual diningSandwiches · Burgers · Steakhouse · Hot dogs · American5246 BOULDERCREST Rdopen
The Munchies Bakery BoutiqueBakery · Restaurant (service type not stated) · DessertBakery · Dessert495 Santa Fe Trlopen
The Walton's Home CookingRestaurant (service type not stated)1774 Panola Rdopen
Vedant, LlcRestaurant (service type not stated)2940 Anvil Block Rdopen
Waffle House Waffle HouseCasual diningBreakfast · American2735 Forest Pkwyopen
Waffle House Waffle HouseCasual diningBreakfast · American201 Fairview Rdopen
Waffle House Waffle HouseCasual diningBreakfast · American3036 Anvil Block Rdopen
Walmart BakeryBakeryBakery2940 Anvil Block Rdopen
Weeyums Philly StyleRestaurant (service type not stated)Sandwiches1782 Panola Rdopen
Wendy's Wendy'sQuick serviceBurgers · American2970 Anvil Block Rdopen
WingstopRestaurant (service type not stated)Chicken / wings230 Fairview Rdopen
WNB Factory Wings & Burger WNB FactoryRestaurant (service type not stated)Burgers · Chicken / wings123 Fairview Rdopen
World Wide of WingsRestaurant (service type not stated)Chicken / wings2802 E Atlanta Rdopen
Wow Seafood and WingsRestaurant (service type not stated)Seafood · American129 Fairview Rdopen
Yellow Jacket Hot DogsQuick serviceHot dogs · American456 Santa Fe Trlopen
Zaxby's Zaxby'sRestaurant (service type not stated)Chicken / wings · American235 Fairview Rdopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199722SIC1987
19984422NAICS1997
19994422NAICS1997
20008853NAICS1997
20011010451NAICS1997
20021313661NAICS1997
20031414671NAICS2002
20041515762NAICS2002
20051817782NAICS2002
200617174103NAICS2002
200718185103NAICS2002
200819183141NAICS2007
200920195131NAICS2007
201020197111NAICS2007
201120196121NAICS2007
20121818414NAICS2012
201318184131NAICS2012
20141717413NAICS2012
20151818513NAICS2012
20162323716NAICS2012
20172323617NAICS2017
20182424717NAICS2017
20192323716NAICS2017
20202624816NAICS2017
20212823716NAICS2017
202229251114NAICS2022
202331271016NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30294. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
302733.7 mi52023
302883.7 mi32020
300343.9 mi622023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.