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BMIE Market 30288

DeKalb County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)8,116
2020–2024 ACS 5-year estimate ±1,720 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households2,869
2020–2024 ACS 5-year estimate ±510 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count8,929
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units3,343
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$51,511
2020–2024 ACS 5-year estimate ±9,129 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age39.2
2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,302
2020–2024 ACS 5-year estimate ±141 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$237,900
2020–2024 ACS 5-year estimate ±25,850 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area6.9 sq mi
Census Gazetteer 2020
RestaurantsNot published for this ZIP
2021 · U.S. Census Bureau, ZIP Code Business Patterns 2021 detail (NAICS2017) · by USPS ZIP 30288
Restaurants per 10,000 residents1.1
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2015 → 2020, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+200.0%
DERIVED: 2010 → 2020, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 2000 → 2020, ZIP Code Business Patterns restaurants
Projected restaurants, 20256 (range 4–8)
FORECAST · linear trend v1 fitted to 2010–2020 (11 points, +0.3 per year, r² 0.53) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score59 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score47 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score75 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score56 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 59 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score47.04740%+18.8
Restaurant Opportunity Score74.97535%+26.2
Market Momentum Score55.65625%+13.9
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 47 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)8,1166840%+27.1
Median household income (ACS)51,5111740%+6.7
Households (ACS)2,8696620%+13.3
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 75 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth2009735%+34.1
Restaurants per 10,000 residents (lower = more room)3.79625%+23.9
Population (ACS)8,1166820%+13.5
Median household income (ACS)51,5111720%+3.4
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 56 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth2009730%+29.2
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (14)

By cuisine

American 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Coffee 1 · Dessert 1 · Halal / kosher 1 · Pizza 1 · Sandwiches 1

By type

Restaurant (service type not stated) 8 · Other 3 · Quick service 3 · Bakery 1 · Bar 1 · Café 1 · Dessert 1

NameTypeCuisineAddressStatus
Atlanta Trailer SvcRestaurant (service type not stated)4285 Moreland Aveopen
Castaways Bar and GrillBaropen
Champs Chicken Champs ChickenRestaurant (service type not stated) · Quick serviceChicken / wings3000 Moreland Aveopen
Collard Green CafeRestaurant (service type not stated)2964 Moreland Aveopen
Fatboyz N FriendsRestaurant (service type not stated)3400 Moreland Aveopen
First Choice CafeCaféCoffee · American1540 Cedar Grove Rdopen
General ProduceRestaurant (service type not stated) · Other4322 Moreland Aveopen
Marseilles SubdivisionDessert · BakeryDessertopen
Perky MooseRestaurant (service type not stated) · Other3211 Grant Rdopen
Pizza HutRestaurant (service type not stated)Pizza4464 Richard Rdopen
Pizza Hut Express Pizza HutQuick service2968 Moreland Avenue Southeastopen
SubwayOtherSandwiches4205 Thurman Dropen
Supreme Burger ExpressRestaurant (service type not stated)Halal / kosher · Cajun, Creole, Southern1540 Cedar Grove Rdopen
Wendy'sQuick service1380 Cedar Grove Rdopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199722SIC1987
199853212NAICS1997
19994222NAICS1997
200053212NAICS1997
200153212NAICS1997
200253212NAICS1997
200353212NAICS2002
200453212NAICS2002
200542112NAICS2002
200642112NAICS2002
20075332NAICS2002
20083112NAICS2007
20092111NAICS2007
20102111NAICS2007
201132111NAICS2007
20123112NAICS2012
201343211NAICS2012
201432111NAICS2012
201543211NAICS2012
201665321NAICS2012
2017753NAICS2017
2018643NAICS2017
2019543NAICS2017
202043NAICS2017
20213NAICS2017
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30288. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
303543.5 mi432023
302973.7 mi492023
302943.7 mi272023
303164.4 mi1032023
302604.6 mi1032023
303154.7 mi482023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.