BMIE Market 30504

Hall County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	29,422 2020–2024 ACS 5-year estimate ±2,058 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,688 2020–2024 ACS 5-year estimate ±540 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	22,463 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,134 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$75,885 2020–2024 ACS 5-year estimate ±5,915 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	34.3 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,369 2020–2024 ACS 5-year estimate ±140 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$351,600 2020–2024 ACS 5-year estimate ±27,275 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	18.1 sq mi Census Gazetteer 2020
Restaurants	25 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30504
Restaurants per 10,000 residents	9.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+25.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+31.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+56.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+316.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	28 (range 24–31) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.68) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	75 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	75 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	74 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	76 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 30504. Projection: linear trend v1, fitted 2013–2023, +0.7 restaurants per year, r² 0.68, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	75.0	75	40%	+30.0
Restaurant Opportunity Score	73.7	74	35%	+25.8
Market Momentum Score	75.8	76	25%	+19.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	29,422	88	40%	+35.4
Median household income (ACS)	75,885	57	40%	+22.6
Households (ACS)	9,688	85	20%	+17.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	31.6	72	35%	+25.2
Restaurants per 10,000 residents (lower = more room)	8.5	78	25%	+19.6
Population (ACS)	29,422	88	20%	+17.7
Median household income (ACS)	75,885	57	20%	+11.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	25	81	50%	+40.4
10-year restaurant growth	31.6	72	30%	+21.6
20-year restaurant growth	56.3	69	20%	+13.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (71)

By cuisine

Mexican 16 · Latin American (other) 8 · American 7 · Coffee 7 · Bakery 6 · Dessert 5 · Southwestern / Tex-Mex 5 · Sandwiches 4 · Asian 3 · Breakfast 3 · Burgers 3 · Ice cream / frozen desserts 3 · Juice / smoothies 3 · Pizza 3 · Seafood 3 · Caribbean 2 · Italian 2 · Japanese 2 · Chicken / wings 1 · Chinese 1 · European 1 · Healthy / salads / bowls 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 45 · Quick service 9 · Dessert 7 · Bakery 6 · Café 5 · Coffee shop 4 · Juice, smoothie, tea 4 · Bar 3 · Casual dining 3 · Brewery / taproom 1 · Catering 1 · Specialty food shop 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Antojitos mexicanos los garcia	Restaurant (service type not stated)	Latin American (other) · Mexican	1870 Atlanta Rd	open
Arby's Arby's	Quick service	Sandwiches · American	3652 Mundy Mill Rd Mundy Mill Rd &Thurman Tanner Pkwy	open
Arby's Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	634 Shallowford Rd Shallowford Rd & Pearl N Ix Pkwy	open
ATOMY VIP	Restaurant (service type not stated)	Mexican	2021 Spring Rd	open
Babycakes Bakery Florist & Lunch Cafe	Bakery	Bakery	3575 McEver Rd	open
Barkin Brews	Coffee shop	Coffee	1612 Skelton Rd	open
BHF by Jen	Bakery · Dessert	Bakery · Dessert	3640 Mundy Mill Rd	open
Bistro At the Oaks	Restaurant (service type not stated)	American · European	2719 Tumbling Creek Rd	open
Black Granite Group, Llc	Restaurant (service type not stated)		333 Shallowford Rd Nw Ste D	open
Bubble Bees Tea Taiwan	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	333 Shallowford Rd Ste b	open
Bucket O' Shrimp	Restaurant (service type not stated)	Seafood	3170 Frontage Rd	open
Bunch's Burgers & Breakfast	Restaurant (service type not stated)	American	3008 McEver Rd	open
Burger King	Restaurant (service type not stated)	Burgers	1434 Hudgins Dr	open
Carnes en Vara Barinas Grill	Restaurant (service type not stated)	Latin American (other)	1714 Atlanta Hwy	open
Cold Stone Creamery Cold Stone Creamery	Dessert · Bar	Dessert	3640 Mundy Mill Rd, # 140	open
Cook Out	Restaurant (service type not stated)		3626 Mundy Mill Rd	open
Crossroads Deli Inc	Specialty food shop · Quick service	Sandwiches	2888 Browns Bridge Rd Ste B	open
Dairy Queen Grill & Chill Dairy Queen	Dessert · Restaurant (service type not stated) · Quick service	Ice cream / frozen desserts · Dessert	229 Shallowford Rd	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts	3156 Frontage Rd	open
Dunkin'	Coffee shop	Coffee	2895 Browns Bridge Rd SW	open
El Caldero Dominican Restaurant	Restaurant (service type not stated)	Caribbean	2550 Atlanta Hwy Ste 900	open
El Ranchito -Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	1830 Atlanta Hwy	open
El Rey del Mar	Restaurant (service type not stated)	Mexican · Seafood	2888 Browns Bridge Rd	open
El Rey del pollo al carbon	Restaurant (service type not stated) · Casual dining	American	2149 Skelton Rd	open
El Sabor de Oriente	Restaurant (service type not stated)	Latin American (other)	1784 Atlanta Hwy	open
El Sombrero El Sombrero Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	3640 Mundy Mill Rd # 138	open
Fiesta Candy Store	Dessert		1516 Atlanta Hwy Ste A	open
Fire Mountain	Restaurant (service type not stated)		2415 Browns Bridge Rd	open
Firehouse Subs Firehouse Subs	Quick service · Restaurant (service type not stated)	Sandwiches	333 Shallowford Rd. NW Ste D	open
Flowers Discount Bakery	Bakery	Bakery	2822 Frontage Rd	open
Foundation Food Group	Restaurant (service type not stated)	Chicken / wings	2080 Industrial Dr	open
Gainesville Nutrition	Restaurant (service type not stated)	Healthy / salads / bowls	3004 McEver Rd	open
Gorditas and Burritos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2888 Browns Bridge Rd	open
HoneyWhisk	Café	Coffee	1404 Atlanta Hwy	open
Johnny's New York Pizza	Restaurant (service type not stated)	Pizza	104 Carrington Park Dr	open
JoJo's Gourmet Lemonade	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies	400 Shallowford Rd Suite 700	open
Jugueria Jungo	Juice, smoothie, tea	Juice / smoothies		open
Kairos Cafe	Coffee shop · Café	Coffee · Breakfast	1870 Atlanta Hwy	open
La Mejor De Michoacan Inc La Mejor de Michoacan Inc.	Dessert	Dessert · Mexican · Ice cream / frozen desserts	1870 Atlanta Hwy Ste h	open
Lakeshore Nutrition	Juice, smoothie, tea	Juice / smoothies	306 Shallowford Rd	open
Left Nut Brewing	Brewery / taproom · Bar		2100 Atlanta Hwy	open
Little Caesars Pizza Little Caesars	Quick service	Pizza · Italian	2888 Browns Bridge Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	3183 Frontage Rd	open
Mcever Vineyards	Winery / distillery / taproom		1240 Vineyard Way	open
Memorable Creations Cake Shop	Bakery	Bakery	5363 Valina Dr	open
Mew Management Corporation	Restaurant (service type not stated)		229 Shallowford Rd NW	open
Mikas Mexican Kitchen	Restaurant (service type not stated)	Mexican	2322 Browns Bridge Rd	open
Moes Southwest Grill Moe's Southwest Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	333 Shallowford Road SW	open
Mr Pollo A La Brasa Roja	Restaurant (service type not stated)	Mexican	1870 Atlanta Hwy, A	open
Napolis Pizza Napolis Pizza	Restaurant (service type not stated)	Pizza · Italian	3640 Mundy Mill Rd #116	open
OO Cafe and Coffee Shoppe	Café	Coffee	2875 Browns Bridge Rd	open
Orient Express	Restaurant (service type not stated)	Chinese · Asian	302 Shallowford Rd NW	open
Pan tradicional el llano	Restaurant (service type not stated)		1050 Eagle Eye Rd	open
Playa Azul Mexican Seafood And Grill	Restaurant (service type not stated)	Seafood · Southwestern / Tex-Mex · Mexican	1736 Atlanta Hwy	open
Pupuseria y antojitos la cocinita	Restaurant (service type not stated)	Latin American (other) · Mexican	1714 Atlanta Hwy Ste F	open
Shanti's Sweets & Treats	Bakery · Dessert	Bakery · Dessert	3656 Browns Bridge Rd	open
Shasta Beverages	Bar · Restaurant (service type not stated)		2420 W Park Dr	open
SSW Authentic Jamaican Kitchen	Catering	Caribbean	1784 Atlanta Hwy	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	514 Shallowford Rd Nw	open
Sumo Hibachi and Wings	Restaurant (service type not stated)	Japanese · Asian	151 Shallowford Rd NW	open
Sumo Hibachi and Wings (Oakwood)	Restaurant (service type not stated)	Japanese · Asian	3640 Mundy Mill Rd	open
Taco Fiesta	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1714 Atlanta Hwy	open
Taco Stand at Citgo	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	Atlanta Hwy, Gainesville, GA 30504	open
Taqueria Silao	Restaurant (service type not stated)	Mexican · Latin American (other)	1711 Atlanta Hwy	open
Taqueria Y Restaurante Mexicano Lupita	Restaurant (service type not stated)		1784 Atlanta Hwy	open
Tio Loco Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	3170 Frontage Rd	open
Waffle House Waffle House	Casual dining	American · Breakfast	2880 Browns Bridge Rd	open
Waffle House #615 Waffle House	Casual dining · Restaurant (service type not stated)	Breakfast · American	3175 Frontage Rd	open
Walmart Bakery	Bakery	Bakery	400 Shallowford Rd NW	open
Wendy's Wendy's	Quick service	Burgers · American	416 Shallowford Road	open
Sweet Butts Bbq	Restaurant (service type not stated)	BBQ	622 Shallowford Rd Nw Ste T	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	6	6	—	—	—	—	SIC1987
1995	9	9	—	—	—	—	SIC1987
1996	8	8	—	—	—	—	SIC1987
1997	14	14	—	—	—	—	SIC1987
1998	11	10	3	6	1	—	NAICS1997
1999	11	10	3	6	1	—	NAICS1997
2000	13	11	4	6	1	—	NAICS1997
2001	15	14	5	8	1	—	NAICS1997
2002	18	17	4	13	—	—	NAICS1997
2003	17	16	4	12	—	—	NAICS2002
2004	22	21	8	11	2	—	NAICS2002
2005	21	20	7	11	2	—	NAICS2002
2006	19	18	6	10	2	—	NAICS2002
2007	23	22	5	14	2	—	NAICS2002
2008	27	26	7	14	3	—	NAICS2007
2009	24	23	6	12	3	—	NAICS2007
2010	22	21	7	11	2	—	NAICS2007
2011	24	23	7	13	2	—	NAICS2007
2012	23	22	8	11	2	—	NAICS2012
2013	21	19	8	9	2	—	NAICS2012
2014	22	20	9	9	2	—	NAICS2012
2015	18	17	7	8	2	—	NAICS2012
2016	18	17	7	8	2	—	NAICS2012
2017	19	18	7	9	—	—	NAICS2017
2018	21	20	7	11	—	—	NAICS2017
2019	23	22	7	11	4	—	NAICS2017
2020	22	21	6	10	5	—	NAICS2017
2021	25	24	8	10	6	—	NAICS2017
2022	24	23	7	10	6	—	NAICS2022
2023	26	25	8	10	7	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30504. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
30566	2.0 mi	22	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.