BMIE Market 30566

Hall County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	9,447 2020–2024 ACS 5-year estimate ±878 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,750 2020–2024 ACS 5-year estimate ±409 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,906 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,394 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$66,456 2020–2024 ACS 5-year estimate ±4,665 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	33.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,513 2020–2024 ACS 5-year estimate ±204 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$287,300 2020–2024 ACS 5-year estimate ±28,654 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	8.0 sq mi Census Gazetteer 2020
Restaurants	22 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30566
Restaurants per 10,000 residents	13.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+22.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+100.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+100.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+4.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	29 (range 27–32) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.1 per year, r² 0.88) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	66 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	59 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	62 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	84 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 30566. Projection: linear trend v1, fitted 2013–2023, +1.1 restaurants per year, r² 0.88, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	58.5	59	40%	+23.4
Restaurant Opportunity Score	61.9	62	35%	+21.7
Market Momentum Score	83.5	84	25%	+20.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	9,447	70	40%	+28.0
Median household income (ACS)	66,456	41	40%	+16.5
Households (ACS)	3,750	70	20%	+14.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	100	92	35%	+32.2
Restaurants per 10,000 residents (lower = more room)	23.3	30	25%	+7.4
Population (ACS)	9,447	70	20%	+14.0
Median household income (ACS)	66,456	41	20%	+8.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	22.2	79	50%	+39.5
10-year restaurant growth	100	92	30%	+27.6
20-year restaurant growth	100	82	20%	+16.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (39)

By cuisine

American 8 · Sandwiches 8 · Burgers 4 · Chicken / wings 4 · Bakery 3 · Coffee 3 · Juice / smoothies 3 · Pizza 3 · Asian 2 · Cajun, Creole, Southern 2 · Chinese 2 · Dessert 2 · Latin American (other) 2 · Mexican 2 · Seafood 2 · Hawaiian / Pacific 1 · Healthy / salads / bowls 1 · Tea / bubble tea 1

By type

Quick service 19 · Restaurant (service type not stated) 17 · Bakery 4 · Coffee shop 3 · Specialty food shop 3 · Juice, smoothie, tea 3 · Dessert 2 · Café 1 · Casual dining 1 · Delivery-focused 1 · Other 1

Name	Type	Cuisine	Address	Status
985 Nutrition	Juice, smoothie, tea	Juice / smoothies	3640 Mundy Mill Rd	open
American Deli American DELI	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches · American	3885 Mundy Mill Rd Ste 109	open
Burger King Burger King	Quick service	Burgers · American	3703 Mundy Mill Rd	open
Captain D's Captain D's	Quick service · Restaurant (service type not stated)	Seafood	3522 Thurmon Tanner Pkwy	open
Charleys Cheesesteaks and Wings Charleys Cheesesteaks	Restaurant (service type not stated)	Sandwiches · American	3875 Mundy Mill Rd	open
Charleys Philly Steaks Charleys Philly Steaks	Quick service	Sandwiches	3875 Mundy Mill Rd	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	4018 Mundy Mill Rd	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	3629 Mundy Mill Rd	open
Dunkin' Dunkin'	Quick service		3875 Mundy Mill Rd	open
Eat More Empanadas	Restaurant (service type not stated)	Latin American (other)	3885 Mundy Mill Rd #104	open
Firehouse Subs Firehouse Subs	Quick service	Sandwiches	3650 Mundy Mill Rd	open
Firehouse Subs Oakwood Firehouse Subs	Quick service · Restaurant (service type not stated)	Sandwiches	3650 Mundy Mill Rd	open
Golden Buddha	Restaurant (service type not stated)	Chinese · Asian	3715 Mundy Mill Rd	open
Hardee's Hardee's	Quick service	Burgers · American	4538 Oakwood Rd	open
Huey Magoo's Chicken Tenders Huey Magoo's	Restaurant (service type not stated)	Chicken / wings · American	3525 Thurmon Tanner Pkwy	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	3711 Mundy Mill Rd	open
King Kong Milktea and Smoothie	Juice, smoothie, tea	Tea / bubble tea · Juice / smoothies	3885 Mundy Mill Rd #107	open
Kings Hawaiian Bakery	Bakery	Bakery · Hawaiian / Pacific	5350 McEver Rd	open
Little Caesars Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	3885 Mundy Mill Rd	open
Loretta's Country Kitchen	Restaurant (service type not stated)	American · Cajun, Creole, Southern	4305 Mundy Mill Rd	open
Mei Garden Asian Fusion Llc	Restaurant (service type not stated)		3885 Mundy Mill Rd Ste 104	open
Naked Truth Premium Chicken	Specialty food shop	Chicken / wings	4110 Continental Dr	open
New Lucky Crab House	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	3815 Mundy Mill Rd	open
Oakwood Nutrition	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	4006 Mundy Mill Rd	open
Oakwood, GA American Deli	Quick service		3885 Mundy Mill Rd. #109, Oakwood, GA 30566, United States	open
Pizza Hut Oakwood Ga 30566	Restaurant (service type not stated) · Quick service	Pizza		open
Quesito's Express	Restaurant (service type not stated)		4505 McEver Rd	open
Starbucks Coffee Company Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	3707 Mundy Mill Rd	open
Steak 'n Shake	Quick service · Restaurant (service type not stated)	Burgers	3525 Thurmon Tanner Pkwy	open
Subway	Other	Sandwiches	3875 Mundy Mill Rd	open
Sugartopia Bakery	Dessert	Dessert	3640 Mundy Mill Rd Ste 148	open
Taco Bell Taco Bell	Quick service	Mexican	3615 Mundy Mill Rd	open
Taco Madre	Restaurant (service type not stated)	Mexican · Latin American (other)	3885 Mundy Mill Rd Ste 101	open
Titan Forged Coffee	Coffee shop	Coffee	3643 Explorer Trl Ste B	open
Waffle House	Casual dining	American	4410 Mundy Mill Rd	open
Walmart Deli	Specialty food shop · Bakery · Quick service	Sandwiches · Bakery	3915 Old Mundy Mill Rd	open
Wang's Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	4211 McEver Rd #201	open
Wendy's Wendy's	Quick service	Burgers · American	3825 Mundy Mill Rd	open
Zaxby's Zaxby's	Quick service	Chicken / wings · Sandwiches	3724 Mundy Mill Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	21	21	—	—	—	—	SIC1987
1995	20	20	—	—	—	—	SIC1987
1996	18	18	—	—	—	—	SIC1987
1997	15	15	—	—	—	—	SIC1987
1998	14	14	5	9	—	—	NAICS1997
1999	13	13	5	7	1	—	NAICS1997
2000	13	13	5	7	1	—	NAICS1997
2001	13	13	7	6	—	—	NAICS1997
2002	11	11	7	4	—	—	NAICS1997
2003	11	11	4	7	—	—	NAICS2002
2004	11	11	4	7	—	—	NAICS2002
2005	15	15	4	10	1	—	NAICS2002
2006	10	10	1	9	—	—	NAICS2002
2007	8	8	3	5	—	—	NAICS2002
2008	8	8	4	3	—	—	NAICS2007
2009	10	10	4	5	—	—	NAICS2007
2010	11	11	5	5	—	—	NAICS2007
2011	14	13	7	4	1	—	NAICS2007
2012	13	12	5	5	1	—	NAICS2012
2013	12	11	4	5	1	—	NAICS2012
2014	15	14	4	8	1	—	NAICS2012
2015	18	17	5	10	1	—	NAICS2012
2016	16	15	5	9	1	—	NAICS2012
2017	20	19	6	11	—	—	NAICS2017
2018	19	18	6	11	—	—	NAICS2017
2019	20	19	7	11	—	—	NAICS2017
2020	23	22	7	14	—	—	NAICS2017
2021	23	22	5	16	—	—	NAICS2017
2022	24	23	5	16	—	—	NAICS2022
2023	23	22	4	16	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30566. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
30504	2.0 mi	25	2023
30542	4.1 mi	77	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.