BMIE Market 30622

Oconee County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	11,280 2020–2024 ACS 5-year estimate ±1,160 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,096 2020–2024 ACS 5-year estimate ±417 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,344 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,370 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$133,563 2020–2024 ACS 5-year estimate ±15,817 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,669 2020–2024 ACS 5-year estimate ±478 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$397,700 2020–2024 ACS 5-year estimate ±29,830 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	37.0 sq mi Census Gazetteer 2020
Restaurants	6 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30622
Restaurants per 10,000 residents	6.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+50.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-25.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-40.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	5 (range 1–8) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.23) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	66 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	81 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	60 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	50 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 30622. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.23, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	80.8	81	40%	+32.3
Restaurant Opportunity Score	60.0	60	35%	+21.0
Market Momentum Score	50.1	50	25%	+12.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	11,280	73	40%	+29.0
Median household income (ACS)	133,563	94	40%	+37.5
Households (ACS)	4,096	71	20%	+14.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-25	12	35%	+4.1
Restaurants per 10,000 residents (lower = more room)	5.3	91	25%	+22.7
Population (ACS)	11,280	73	20%	+14.5
Median household income (ACS)	133,563	94	20%	+18.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	50	90	50%	+45.1
10-year restaurant growth	-25	12	30%	+3.5
20-year restaurant growth	-40	7	20%	+1.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (22)

By cuisine

Pizza 4 · American 3 · Bakery 3 · Chicken / wings 3 · BBQ 2 · Burgers 2 · Dessert 2 · Sandwiches 2 · Asian 1 · Coffee 1 · Italian 1 · Latin American (other) 1 · Mexican 1

By type

Restaurant (service type not stated) 15 · Bakery 3 · Quick service 3 · Dessert 2 · Bar 1 · Casual dining 1 · Coffee shop 1 · Food truck 1

Name	Type	Cuisine	Address	Status
Benson's Bakery	Bakery · Dessert	Bakery · Dessert	134 Elder St	open
Bogart, GA - Fox's Pizza Fox's Pizza Den	Restaurant (service type not stated)	Pizza	2971 Monroe Highway, Watkinsville, GA 30677	open
Burger King Burger King	Quick service	Burgers · American	2430 Monroe Hwy	open
Cloud 9 Events	Restaurant (service type not stated)		2200 Moores Ford Rd	open
Five Loaves Bakery	Bakery	Bakery	163 E Thompson St	open
Four Beans Coffee Co.	Coffee shop	Coffee	2531 Malcom Bridge Rd	open
Fox's Pizza Den	Restaurant (service type not stated)	Pizza · Italian	2971 Monroe Hwy	open
Fresh Air Barbeque	Restaurant (service type not stated)	BBQ	5170 Atlanta Hwy	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	1311 Atlanta Highway	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	2430 Monroe Hwy	open
Krispy Kreme Krispy Kreme Doughnuts	Bakery · Dessert	Dessert · Bakery	3703 Atlanta Hwy	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	2430 Monroe Hwy	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	4883 Atlanta Highway	open
La Cabaña Bogart	Restaurant (service type not stated)	Mexican · Latin American (other)	2971 Monroe Highway st, 101	open
Los Sabores de Casa Restaurant	Restaurant (service type not stated)		2421 Malcom Bridge Rd	open
McDonald's McDonald's	Quick service	Burgers · American	3825 Atlanta Hwy	open
Mell's Place	Bar		4648 Atlanta Hwy	open
Sonny's BBQ	Restaurant (service type not stated)	BBQ	3755 Atlanta Hwy Athens	open
Subway	Restaurant (service type not stated)	Sandwiches	2430 Monroe Hwy	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	4005 Atlanta Hwy	open
Wing Kingh Food Truck	Food truck · Restaurant (service type not stated)	Chicken / wings	182 Ben Burton Cir	open
Wok's Up	Restaurant (service type not stated) · Casual dining	Asian · American	1791 Oconee Connector	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	3	3	—	—	—	—	SIC1987
1995	3	3	—	—	—	—	SIC1987
1996	5	5	—	—	—	—	SIC1987
1997	5	5	—	—	—	—	SIC1987
1998	3	3	—	2	1	—	NAICS1997
1999	4	4	1	2	1	—	NAICS1997
2000	5	5	—	4	1	—	NAICS1997
2001	7	7	1	4	1	—	NAICS1997
2002	7	7	2	4	1	—	NAICS1997
2003	10	10	3	6	1	—	NAICS2002
2004	10	10	4	5	1	—	NAICS2002
2005	7	7	2	5	—	—	NAICS2002
2006	9	8	1	6	1	—	NAICS2002
2007	12	11	3	7	1	—	NAICS2002
2008	10	9	2	6	1	—	NAICS2007
2009	10	9	2	7	—	—	NAICS2007
2010	8	7	1	6	—	—	NAICS2007
2011	8	7	—	6	1	—	NAICS2007
2012	8	7	—	6	1	—	NAICS2012
2013	9	8	—	6	2	—	NAICS2012
2014	11	10	2	5	3	—	NAICS2012
2015	8	6	1	4	1	1	NAICS2012
2016	8	6	1	4	1	1	NAICS2012
2017	10	5	—	3	—	—	NAICS2017
2018	9	4	—	3	—	—	NAICS2017
2019	10	5	—	3	—	—	NAICS2017
2020	9	5	—	3	—	—	NAICS2017
2021	8	5	—	3	—	—	NAICS2017
2022	12	7	3	3	—	—	NAICS2022
2023	12	6	—	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30622. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
30666	4.2 mi	9	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.