BMIE Market 30666

Barrow County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,585 2020–2024 ACS 5-year estimate ±974 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,554 2020–2024 ACS 5-year estimate ±288 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,659 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,391 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$95,000 2020–2024 ACS 5-year estimate ±11,392 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.0 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,553 2020–2024 ACS 5-year estimate ±391 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$316,600 2020–2024 ACS 5-year estimate ±27,296 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	35.6 sq mi Census Gazetteer 2020
Restaurants	9 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30666
Restaurants per 10,000 residents	6.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+28.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+50.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+200.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+800.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	9 (range 6–11) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.54) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	78 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	74 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	78 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	85 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 30666. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.54, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Georgia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 574, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	73.5	74	40%	+29.4
Restaurant Opportunity Score	78.2	78	35%	+27.4
Market Momentum Score	84.5	85	25%	+21.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,585	72	40%	+28.7
Median household income (ACS)	95,000	77	40%	+31.0
Households (ACS)	3,554	69	20%	+13.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	50	82	35%	+28.8
Restaurants per 10,000 residents (lower = more room)	8.5	78	25%	+19.6
Population (ACS)	10,585	72	20%	+14.3
Median household income (ACS)	95,000	77	20%	+15.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	28.6	83	50%	+41.3
10-year restaurant growth	50	82	30%	+24.7
20-year restaurant growth	200	93	20%	+18.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (23)

By cuisine

American 4 · Dessert 4 · Bakery 3 · Mexican 3 · Sandwiches 3 · Pizza 2 · Southwestern / Tex-Mex 2 · Asian 1 · BBQ 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Chinese 1 · Juice / smoothies 1 · Latin American (other) 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 12 · Quick service 5 · Dessert 4 · Bakery 3 · Bar 3 · Casual dining 3 · Delivery-focused 1 · Specialty food shop 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Blazer's Hot Wings	Restaurant (service type not stated)	Chicken / wings · American	1932 Railroad St	open
Blimpie	Quick service		2085 Atlanta Hwy SE	open
Bravo Foods & Bakery Bravo Bakery	Bakery · Restaurant (service type not stated) · Dessert	Bakery · Dessert	527 Commercial Dr	open
Chen's Family Restaurant	Restaurant (service type not stated)	Chinese · Asian	1919 Atlanta Hwy SE #102	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	504 Hayes Lake Rd	open
Edee's Shack	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	342 Jefferson St	open
Fajita Mex Grill	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	1916 Railroad St	open
Jimmy's Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar			open
Just Desserts	Dessert	Dessert	2085 Atlanta Hwy SE	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	2085 Atlanta Hwy. SE Barrow	open
Rustic & Rare	Bar		1906 Railroad St	open
Savvy Cakes	Bakery	Bakery	2085 Atlanta Hwy SE	open
Savvy Cakes and Legendary Sandwiches	Bakery · Dessert	Sandwiches · Dessert · Bakery	335 Jefferson St	open
Shaved Ice Shack	Dessert	Dessert	1907 Atlanta Hwy SE	open
Simply Shaved Subs	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	2085 Atlanta Highway SE	open
Statham Nutrition	Juice, smoothie, tea	Tea / bubble tea · Juice / smoothies	504 Hayes Lake Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1922 Railroad St	open
Tacos Los Cuatitos	Restaurant (service type not stated)	Mexican · Latin American (other)	1937 Atlanta Hwy SE	open
Taqueria Mi Tierra	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2085 Atlanta Hwy SE	open
The Old House Restaurant	Restaurant (service type not stated) · Casual dining	American	2025 Atlanta Hwy SE	open
Vintage Billiards	Bar		2085 Atlanta Hwy SE	open
Waffle House Waffle House	Casual dining	Breakfast · American	1917 Atlanta Hwy SE	open
D & W Auto Sales Llc	Restaurant (service type not stated)		2051 Atlanta Hwy SE	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	1	1	—	—	—	—	SIC1987
1995	1	1	—	—	—	—	SIC1987
1996	1	1	—	—	—	—	SIC1987
1997	1	1	—	—	—	—	SIC1987
1998	1	1	1	—	—	—	NAICS1997
1999	1	1	1	—	—	—	NAICS1997
2000	3	3	1	1	1	—	NAICS1997
2001	4	4	2	1	1	—	NAICS1997
2002	3	3	2	1	—	—	NAICS1997
2003	3	3	2	1	—	—	NAICS2002
2004	3	3	2	1	—	—	NAICS2002
2005	3	3	1	2	—	—	NAICS2002
2006	3	3	1	2	—	—	NAICS2002
2007	5	5	1	4	—	—	NAICS2002
2008	5	5	1	4	—	—	NAICS2007
2009	4	4	2	2	—	—	NAICS2007
2010	6	6	3	3	—	—	NAICS2007
2011	6	6	2	4	—	—	NAICS2007
2012	5	5	2	3	—	—	NAICS2012
2013	6	6	2	4	—	—	NAICS2012
2014	7	6	1	5	—	1	NAICS2012
2015	8	7	2	5	—	1	NAICS2012
2016	9	8	3	4	1	1	NAICS2012
2017	6	6	3	3	—	—	NAICS2017
2018	7	7	5	—	—	—	NAICS2017
2019	8	8	5	3	—	—	NAICS2017
2020	7	7	6	—	—	—	NAICS2017
2021	7	7	6	—	—	—	NAICS2017
2022	9	9	6	—	—	—	NAICS2022
2023	9	9	5	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30666. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
30622	4.2 mi	6	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.