BMIE Market 32542

Okaloosa County, Florida · ZCTA boundaries as of 2020

Profile

Population (current estimate)	3,578 2020–2024 ACS 5-year estimate ±364 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	900 2020–2024 ACS 5-year estimate ±124 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	3,457 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,192 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$77,900 2020–2024 ACS 5-year estimate ±14,273 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	23.7 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,260 2020–2024 ACS 5-year estimate ±158 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	Data source not yet connected
Land area	84.0 sq mi Census Gazetteer 2020
Restaurants	3 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 32542
Restaurants per 10,000 residents	Not yet derived
Restaurant growth, 5-year	+0.0% DERIVED: 2002 → 2007, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-50.0% DERIVED: 1999 → 2009, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	1 (range 0–3) FORECAST · linear trend v1 fitted to 1997–2023 (11 points, +0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	45 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	55 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	44 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	28 / 100 MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 32542. Projection: linear trend v1, fitted 1997–2023, +0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Florida and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 918, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 45 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	55.2	55	40%	+22.1
Restaurant Opportunity Score	44.2	44	35%	+15.5
Market Momentum Score	27.8	28	25%	+7.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	3,578	55	40%	+22.0
Median household income (ACS)	77,900	59	40%	+23.7
Households (ACS)	900	48	20%	+9.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-50	5	35%	+1.6
Restaurants per 10,000 residents (lower = more room)	8.4	79	25%	+19.7
Population (ACS)	3,578	55	20%	+11.0
Median household income (ACS)	77,900	59	20%	+11.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 28 (Medium confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+26.1
10-year restaurant growth	-50	5	30%	+1.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (25)

By cuisine

Coffee 7 · Bakery 6 · Sandwiches 6 · American 5 · Breakfast 2 · Burgers 1 · Dessert 1 · Healthy / salads / bowls 1 · Juice / smoothies 1 · Mexican 1

By type

Restaurant (service type not stated) 14 · Quick service 8 · Bakery 7 · Café 6 · Coffee shop 4 · Bar 3 · Casual dining 1 · Dessert 1 · Fast casual 1 · Food truck 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Blimpie	Restaurant (service type not stated) · Quick service	Sandwiches	2587 Eglin Blvd	open
Burger King Burger King	Quick service		307 W VAN MATRE AVE	open
Burger King	Quick service · Restaurant (service type not stated)	Burgers	307 W Van Matre Ave	open
Burger King	Quick service		309 West Van Metie	open
Charleys Cheesesteaks	Restaurant (service type not stated)	Sandwiches	1757 Memorial Trl	open
Charleys Cheesesteaks Charleys Cheesesteaks	Quick service · Coffee shop · Restaurant (service type not stated) · Café · Bakery	Sandwiches · Mexican · Coffee · Bakery · American	1757 Memorial Lake Trl	open
Charleys Philly Steaks	Quick service · Restaurant (service type not stated)	Sandwiches	309 W Van Matre Ave	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	1701 Florida 85 Eglin Air Force Base	open
Dunkin'	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1702 Florida 85	open
Einstein Bros. Bagels	Bakery	Bakery	1757 Memorial Trl	open
Einstein Bros. Bagels	Bakery · Restaurant (service type not stated) · Café	Bakery · Coffee · Breakfast	1757 Memorial Trl	open
Einstein Bros. Bagels Einstein Bros. Bagels	Bakery	Bakery · Sandwiches	1757 Memorial Trl	open
Einstein Bros. Bagels	Bakery · Restaurant (service type not stated)	Bakery · Breakfast	309 W Van Matre Ave Ste 105	open
FLY by Sodexo at Eglin AFB	Café	Coffee · American	862 W Eglin Blvd	open
Freshens Fresh Food Studio	Juice, smoothie, tea · Restaurant (service type not stated) · Fast casual	Juice / smoothies · Healthy / salads / bowls	1757 Memorial Trail	open
Hot Head Burritos	Restaurant (service type not stated)		1757 Memorial Trl	open
Legends Grill	Casual dining · Restaurant (service type not stated) · Bar	American	404 Wicker Rd	open
On The Fly Cafe	Café · Food truck	Coffee · American	146 Drone St	open
Payton’s Sweet Goodness	Bakery	Bakery		open
Popeyes Popeyes	Quick service		(Military Post Access Required) Bldg 1757	open
Red Empire Restaurant	Restaurant (service type not stated)		7th Special Forces Way	open
Subway	Restaurant (service type not stated)	Sandwiches	77th Special Forces Way	open
The Gator Lounge	Bar · Restaurant (service type not stated)		6069 Walkers Lane	open
Two Cousins Cafe	Café · Coffee shop	Coffee · American	63 Santa Rosa Ave	open
USO At VPS	Bar		1701 FL-85	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	3	3	—	—	—	—	SIC1987
1995	4	4	—	—	—	—	SIC1987
1996	3	3	—	—	—	—	SIC1987
1997	3	3	—	—	—	—	SIC1987
1998	3	2	—	2	—	—	NAICS1997
1999	3	2	—	2	—	—	NAICS1997
2000	3	2	—	2	—	—	NAICS1997
2001	2	2	—	2	—	—	NAICS1997
2002	1	1	—	1	—	—	NAICS1997
2005	1	1	—	—	—	—	NAICS2002
2007	1	1	—	1	—	—	NAICS2002
2008	1	1	—	1	—	—	NAICS2007
2009	1	1	—	1	—	—	NAICS2007
2013	5	—	—	—	—	—	NAICS2012
2014	7	—	—	—	—	—	NAICS2012
2015	6	—	—	—	—	—	NAICS2012
2016	5	—	—	—	—	—	NAICS2012
2017	6	—	—	—	—	—	NAICS2017
2019	9	—	—	—	—	—	NAICS2017
2020	9	—	—	—	—	—	NAICS2017
2021	11	—	—	—	—	—	NAICS2017
2022	10	—	—	—	—	—	NAICS2022
2023	10	3	—	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 32542. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
32580	1.6 mi	6	2023
32579	4.7 mi	12	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.