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BMIE Market 32579

Okaloosa County, Florida · ZCTA boundaries as of 2020

Profile

Population (current estimate)10,506
2020–2024 ACS 5-year estimate ±814 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households4,516
2020–2024 ACS 5-year estimate ±301 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count9,997
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units4,714
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$104,510
2020–2024 ACS 5-year estimate ±8,542 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age45.8
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,712
2020–2024 ACS 5-year estimate ±112 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$444,300
2020–2024 ACS 5-year estimate ±19,728 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area3.5 sq mi
Census Gazetteer 2020
Restaurants12
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 32579
Restaurants per 10,000 residents7.0
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-7.7%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+71.4%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+100.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+50.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202819 (range 15–22)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.63) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score71 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score77 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score79 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score53 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 71 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score76.77740%+30.7
Restaurant Opportunity Score78.67935%+27.5
Market Momentum Score53.15325%+13.3
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 77 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)10,5067240%+28.6
Median household income (ACS)104,5108440%+33.5
Households (ACS)4,5167320%+14.6
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 79 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth71.48835%+30.9
Restaurants per 10,000 residents (lower = more room)11.46725%+16.7
Population (ACS)10,5067220%+14.3
Median household income (ACS)104,5108420%+16.7
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 53 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-7.72050%+10.2
10-year restaurant growth71.48830%+26.5
20-year restaurant growth1008220%+16.5
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (21)

By cuisine

American 4 · Coffee 3 · Asian 2 · Cajun, Creole, Southern 2 · Healthy / salads / bowls 2 · Latin American (other) 2 · Mexican 2 · Thai 2 · Bakery 1 · Breakfast 1 · Burgers 1 · Chicken / wings 1 · Dessert 1 · European 1 · Filipino 1 · Greek 1 · Japanese 1 · Juice / smoothies 1 · Mediterranean 1 · Sandwiches 1 · Seafood 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 14 · Café 3 · Food truck 3 · Quick service 3 · Bar 2 · Casual dining 2 · Bakery 1 · Coffee shop 1 · Dessert 1 · Juice, smoothie, tea 1

NameTypeCuisineAddressStatus
Aegean Restaurant Aegean Restaurant Miramar BeachRestaurant (service type not stated)Greek · Mediterranean · European1259 Eglin Pkwy Nopen
Burger KingRestaurant (service type not stated)1281 N Eglin Pkwyopen
Clean Eatz Clean EatzRestaurant (service type not stated) · CaféHealthy / salads / bowls · Coffee1191 Eglin Pkwy Nopen
Debs Coffee Drive ThruCoffee shop · Restaurant (service type not stated) · CaféCoffee1255 Eglin Pkwy Nopen
El rey de todos 1Food truckMexican · Latin American (other)1103 Eglin Pkwy Nopen
Famous Recipe GroupRestaurant (service type not stated)American · Chicken / wings · Cajun, Creole, Southern1270 Eglin Pkwy c14open
Great Wall Chinese RestaurantsRestaurant (service type not stated)Seafood · Japanese · Cajun, Creole, Southern1193 N Eglin Pkwyopen
Juice CabooseJuice, smoothie, teaJuice / smoothies · Healthy / salads / bowls1103 Eglin Pkwy Nopen
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers1189 Eglin Pkyopen
Pepper's Mexican Grill Ii Inc Pepper's Mexican Grill and CantinaRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex · Latin American (other)1176 N Eglin Pkwyopen
RAMAN FILIPINO FUSIONFood truckFilipino · Asian1103 Eglin Pkwy Nopen
Shalimar Cheers PubBar1270 Eglin Pkwyopen
Smallcakes of FWBBakery · DessertDessert · Bakery60 2nd Stopen
Sonic Drive In Sonic Drive-InQuick service · Restaurant (service type not stated)American1166 N. Eglin Parkwayopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches1261 N Eglin Pkyopen
Thai Me UpRestaurant (service type not stated)Thai · Asian60 2nd St b2open
The Oasis ShalimarRestaurant (service type not stated) · Casual diningAmerican1103 Eglin Pkwy Nopen
Town Of ShalimarRestaurant (service type not stated)2 Cherokee Rdopen
Twisted Grape Wine Bar and CafeCafé · BarCoffee1193 Eglin Pkwy Nopen
Waffle House Waffle HouseCasual diningBreakfast · American1105 Eglin Pkwy Nopen
Yoyo's Thai Food TruckRestaurant (service type not stated) · Food truckThai1285 Eglin Pkwyopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199488————SIC1987
199577————SIC1987
199666————SIC1987
199788————SIC1987
1998101055——NAICS1997
19996633——NAICS1997
200088431—NAICS1997
2001984311NAICS1997
2002763211NAICS1997
2003763211NAICS2002
20047633—1NAICS2002
20058633—1NAICS2002
2006973221NAICS2002
20071194321NAICS2002
200812104421NAICS2007
20091092521NAICS2007
20108725—1NAICS2007
20119826—1NAICS2007
20127734——NAICS2012
20138734——NAICS2012
20148743——NAICS2012
201510963——NAICS2012
2016101073——NAICS2012
2017141394——NAICS2017
2018141393——NAICS2017
2019151494——NAICS2017
20201715103——NAICS2017
2021151493——NAICS2017
2022141383——NAICS2022
2023131273——NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 32579. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
325482.4 mi932023
325424.7 mi32023
325474.9 mi512023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.