BMIE Market 33898

Polk County, Florida · ZCTA boundaries as of 2020

Profile

Population (current estimate)	18,527 2020–2024 ACS 5-year estimate ±1,561 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,498 2020–2024 ACS 5-year estimate ±546 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	15,355 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,181 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$57,224 2020–2024 ACS 5-year estimate ±5,910 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	48.2 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,194 2020–2024 ACS 5-year estimate ±91 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$168,400 2020–2024 ACS 5-year estimate ±18,151 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	296.9 sq mi Census Gazetteer 2020
Restaurants	11 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 33898
Restaurants per 10,000 residents	3.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+10.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+57.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+83.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+266.7% DERIVED: 2000 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 9–14) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.50) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	68 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	58 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	73 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	75 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 33898. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.50, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Florida and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 918, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	58.1	58	40%	+23.2
Restaurant Opportunity Score	73.1	73	35%	+25.6
Market Momentum Score	75.1	75	25%	+18.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	18,527	80	40%	+32.0
Median household income (ACS)	57,224	25	40%	+10.0
Households (ACS)	7,498	80	20%	+16.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	57.1	86	35%	+29.9
Restaurants per 10,000 residents (lower = more room)	5.9	88	25%	+22.1
Population (ACS)	18,527	80	20%	+16.0
Median household income (ACS)	57,224	25	20%	+5.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	10	68	50%	+33.8
10-year restaurant growth	57.1	86	30%	+25.7
20-year restaurant growth	83.3	78	20%	+15.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (32)

By cuisine

American 8 · Asian 3 · Dessert 3 · Mexican 3 · Bakery 2 · BBQ 2 · Breakfast 2 · Cajun, Creole, Southern 2 · Pizza 2 · Burgers 1 · Caribbean 1 · Chinese 1 · Coffee 1 · Japanese 1 · Juice / smoothies 1 · Latin American (other) 1 · Sandwiches 1 · Seafood 1 · Steakhouse 1 · Sushi 1

By type

Bar 11 · Casual dining 9 · Restaurant (service type not stated) 9 · Bakery 3 · Dessert 3 · Quick service 3 · Delivery-focused 2 · Food truck 2 · Catering 1 · Coffee shop 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
All Star Grill	Bar · Casual dining		2019 State Road 60 E	open
Cajun Cowboy	Casual dining · Bar	Cajun, Creole, Southern · American	14900 Camp Mack Rd	open
Cake It Or Leave It LLC	Bakery · Dessert	Bakery · Dessert	197 Oleander Rd	open
Cherry Pocket Steak n Seafood	Casual dining · Bar	Seafood · Steakhouse	3100 Canal Rd	open
Chilli's Winter Haven	Restaurant (service type not stated)	American · Asian	315 E Main St	open
China Garden	Restaurant (service type not stated)	Chinese · Asian	2008 FL-60	open
D Mcclain Enterprises Llc	Restaurant (service type not stated)		2019 State Road 60 E	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	2029 State Rd 60 E	open
Dunkin' Dunkin'	Bakery · Dessert · Coffee shop	Dessert · Coffee · Breakfast	2000 State Road 60 E Wal-Mart	open
El Buen Tacos	Restaurant (service type not stated) · Food truck	Mexican	3044 FL-60 E	open
Freshwater Tavern & Grill	Restaurant (service type not stated)		14143 Camp Mack Rd	open
Gator Mack's Sports Bar	Bar · Casual dining		14143 Camp Mack Rd	open
Hernandez Kitchen LLC	Casual dining	Sandwiches · American	49 Story Rd	open
Hibachi Express	Restaurant (service type not stated)	Japanese · Sushi · Asian	2010 Sam Walton Wy	open
Hungry Howie's Pizza & Subs Hungry Howie's	Quick service · Delivery-focused	Pizza	4290 N Scenic Hwy	open
It's Allgood BBQ	Catering	BBQ · Cajun, Creole, Southern	2554 Maple Ave	open
Jay Bees	Casual dining	American	8625 State Road 60 E	open
La Botana	Restaurant (service type not stated)	Mexican · Latin American (other)	2415 State Road 60 E	open
Mama D's Restaurant	Casual dining	American · Breakfast	7448 FL-60	open
Mary's Snack Shack	Bar · Casual dining	American	3230 FL-60	open
Nana's Place	Restaurant (service type not stated) · Bar		1011 Walk-in-Water Rd	open
Norby's Bar & Grill Inc	Restaurant (service type not stated)		2425 State Road 60 E	open
Puerto RiCo tiene Sabor	Food truck	Caribbean · Mexican	2231 State Road 60 E	open
Standard Sand & Silica	Juice, smoothie, tea	Juice / smoothies	524 Story Rd	open
The Bait Shop Taproom	Bar		10730 Camp Mack Rd	open
The Good Spot	Bar		3825 N Scenic Hwy	open
The Knotty Cypress	Bar		2701 Drift in St	open
Topper's Creamery	Dessert	Dessert	Hwy 60	open
Triple B Chalkley Ranch	Bar		Riviera Drive	open
Vinnys Smoke N Grille	Casual dining · Bar	BBQ · American	3155 Canal Rd	open
Walmart Bakery	Bakery	Bakery	2000 State Road 60 E	open
Wendy's Wendy's	Quick service	Burgers · American	2002 Highway 60 E	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
2000	5	3	2	—	1	2	NAICS1997
2001	7	5	2	—	3	2	NAICS1997
2002	4	4	3	—	1	—	NAICS1997
2003	6	6	4	1	1	—	NAICS2002
2004	9	8	6	1	1	1	NAICS2002
2005	8	7	5	1	1	1	NAICS2002
2006	7	7	4	2	1	—	NAICS2002
2007	5	5	1	3	1	—	NAICS2002
2008	8	7	2	4	1	1	NAICS2007
2009	9	8	5	2	1	1	NAICS2007
2010	6	5	3	1	1	1	NAICS2007
2011	6	5	3	1	1	1	NAICS2007
2012	8	7	5	1	1	1	NAICS2012
2013	8	7	5	1	1	1	NAICS2012
2014	8	6	5	1	—	2	NAICS2012
2015	7	5	5	—	—	2	NAICS2012
2016	7	5	4	1	—	2	NAICS2012
2017	8	7	5	—	—	—	NAICS2017
2018	12	10	5	4	—	—	NAICS2017
2019	12	9	6	3	—	—	NAICS2017
2020	11	8	5	3	—	—	NAICS2017
2021	11	8	5	3	—	—	NAICS2017
2022	11	8	6	—	—	—	NAICS2022
2023	15	11	7	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 33898. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.