BMIE Market 34608

Hernando County, Florida · ZCTA boundaries as of 2020

Profile

Population (current estimate)	36,658 2020–2024 ACS 5-year estimate ±1,967 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	14,202 2020–2024 ACS 5-year estimate ±755 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	31,099 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	14,446 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$64,345 2020–2024 ACS 5-year estimate ±2,900 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,286 2020–2024 ACS 5-year estimate ±131 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$276,800 2020–2024 ACS 5-year estimate ±9,201 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	15.2 sq mi Census Gazetteer 2020
Restaurants	9 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 34608
Restaurants per 10,000 residents	3.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-30.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-40.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-18.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+50.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	11 (range 7–16) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.14) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	49 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	71 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	53 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	10 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 34608. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.14, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Florida and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 918, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	70.5	71	40%	+28.2
Restaurant Opportunity Score	53.4	53	35%	+18.7
Market Momentum Score	9.7	10	25%	+2.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	36,658	92	40%	+37.0
Median household income (ACS)	64,345	38	40%	+15.1
Households (ACS)	14,202	92	20%	+18.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-40	8	35%	+2.8
Restaurants per 10,000 residents (lower = more room)	2.5	98	25%	+24.6
Population (ACS)	36,658	92	20%	+18.5
Median household income (ACS)	64,345	38	20%	+7.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 10 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-30.8	9	50%	+4.5
10-year restaurant growth	-40	8	30%	+2.4
20-year restaurant growth	-18.2	14	20%	+2.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (31)

By cuisine

Burgers 4 · American 3 · Asian 3 · Chinese 3 · Bakery 2 · Dessert 2 · Mexican 2 · Pizza 2 · Sandwiches 2 · Chicken / wings 1 · Coffee 1 · European 1 · French 1 · Ice cream / frozen desserts 1 · Italian 1 · Juice / smoothies 1 · Latin American (other) 1 · Thai 1

By type

Restaurant (service type not stated) 16 · Quick service 9 · Bar 5 · Casual dining 4 · Dessert 3 · Bakery 2 · Coffee shop 1 · Food truck 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Beef O' Brady's	Restaurant (service type not stated)	Chicken / wings	9201 County Line Rd	open
Chopstix Chinese restaurant	Restaurant (service type not stated) · Quick service	Chinese	11068 Spring Hill Dr	open
Chopstix Chinese restaurant	Restaurant (service type not stated)	Chinese · Asian	11068 Spring Hill Dr	open
Chulas Mexican Grill	Casual dining · Bar	Mexican · Latin American (other)	11061 Spring Hill Dr	open
Dee's Place	Bar		10482 Northcliffe Blvd	open
Dunkin'	Dessert · Coffee shop · Restaurant (service type not stated)	Ice cream / frozen desserts · Coffee	11046 Spring Hill Dr	open
Five Guys Five Guys	Quick service · Restaurant (service type not stated)	Burgers		open
Florida Cockapoos	Quick service		10537 Spring Hill Dr	open
Frappe and Cakes by Adiarys Bakery	Bakery · Dessert	Bakery · Pizza · Dessert	10620 Northcliffe Blvd	open
GBs Karaoke bar and grill	Casual dining · Bar		9247 Antrim St	open
Gigi's & Kevin's Grill	Casual dining · Restaurant (service type not stated) · Bar	American	2191 Anchor Ave	open
Jittra's Kitchen Llc	Restaurant (service type not stated)		11078 Spring Hill Dr	open
Latino's Meat Market & Deli	Specialty food shop · Quick service	Sandwiches	5242 Mariner Blvd	open
Legends Restuarant at Seven Hills	Restaurant (service type not stated) · Casual dining	American	10599 Fairchild Rd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	11066 Spring Hill Dr	open
Mangia Meatballs	Food truck	Italian	11036 Marysville St	open
McDonald's McDonald's	Quick service	Burgers · American	10319 County Line Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	11055 Springhill Dr	open
Meat Stix, LLC	Restaurant (service type not stated)		10359 HORIZON Dr	open
Mom's Taco FL	Quick service		10508 Northcliffe Blvd	open
Nouvelle Cuisine	Restaurant (service type not stated)	French · European	10531 Spring Hill Dr	open
Sandals Video Arcade THEME	Bar		1382 Valiant Ave	open
SUBWAY	Other	Sandwiches		open
Sugared Whisk Bakery	Bakery · Dessert	Bakery · Dessert	1543 Bishop Rd	open
Taco Bell Taco Bell	Quick service	Mexican	10295 County Line Rd	open
Taste Good Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	11065 Spring Hill Dr	open
Thai Cuisine	Restaurant (service type not stated)	Thai · Asian	11078 Spring Hill Dr	open
That's My Dawg	Restaurant (service type not stated)		10434 Spring Hill Dr	open
The Spot	Juice, smoothie, tea	Juice / smoothies	10532 Spring Hill Dr	open
Wendy's	Restaurant (service type not stated)	Burgers	10249 County Line Rd	open
Karma Spirits & Cafe	Casual dining · Bar		10511 Spring Hill Dr	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	8	6	—	—	—	2	SIC1987
1995	7	5	—	—	—	2	SIC1987
1996	11	9	—	—	—	2	SIC1987
1997	12	12	—	—	—	—	SIC1987
1998	11	11	9	2	—	—	NAICS1997
1999	11	9	7	2	—	1	NAICS1997
2000	15	10	8	2	—	3	NAICS1997
2001	15	12	8	4	—	2	NAICS1997
2002	14	11	9	2	—	3	NAICS1997
2003	14	11	8	3	—	3	NAICS2002
2004	14	9	6	2	1	3	NAICS2002
2005	15	8	5	2	1	5	NAICS2002
2006	13	8	3	5	—	4	NAICS2002
2007	13	10	4	6	—	2	NAICS2002
2008	12	9	3	6	—	3	NAICS2007
2009	14	10	6	4	—	3	NAICS2007
2010	16	12	7	5	—	3	NAICS2007
2011	16	11	7	4	—	4	NAICS2007
2012	18	14	5	9	—	3	NAICS2012
2013	19	15	6	9	—	3	NAICS2012
2014	16	12	5	7	—	3	NAICS2012
2015	18	14	8	6	—	2	NAICS2012
2016	16	12	6	6	—	2	NAICS2012
2017	16	13	6	7	—	—	NAICS2017
2018	16	13	6	6	—	—	NAICS2017
2019	20	17	7	9	—	—	NAICS2017
2020	19	15	6	8	—	—	NAICS2017
2021	18	12	6	5	—	3	NAICS2017
2022	16	12	7	5	—	—	NAICS2022
2023	14	9	5	4	—	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 34608. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
34609	2.7 mi	57	2023
34606	2.8 mi	59	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.