BMIE Market 35904

Etowah County, Alabama · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,015 2020–2024 ACS 5-year estimate ±901 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,106 2020–2024 ACS 5-year estimate ±416 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	14,194 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,627 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$43,771 2020–2024 ACS 5-year estimate ±3,032 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.1 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$817 2020–2024 ACS 5-year estimate ±75 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$117,700 2020–2024 ACS 5-year estimate ±15,802 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	48.8 sq mi Census Gazetteer 2020
Restaurants	12 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 35904
Restaurants per 10,000 residents	3.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+33.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+50.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+71.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	11 (range 9–14) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.61) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	63 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	49 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	65 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	82 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 35904. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.61, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Alabama and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 471, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	48.6	49	40%	+19.5
Restaurant Opportunity Score	65.1	65	35%	+22.8
Market Momentum Score	82.1	82	25%	+20.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,015	76	40%	+30.2
Median household income (ACS)	43,771	9	40%	+3.5
Households (ACS)	5,106	75	20%	+14.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	50	82	35%	+28.8
Restaurants per 10,000 residents (lower = more room)	8.6	78	25%	+19.5
Population (ACS)	14,015	76	20%	+15.1
Median household income (ACS)	43,771	9	20%	+1.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	33.3	85	50%	+42.5
10-year restaurant growth	50	82	30%	+24.7
20-year restaurant growth	71.4	75	20%	+15.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (25)

By cuisine

Cajun, Creole, Southern 6 · American 5 · Burgers 4 · Asian 3 · BBQ 2 · Chicken / wings 2 · Coffee 2 · Pizza 2 · Bakery 1 · Breakfast 1 · Chinese 1 · Dessert 1 · Mexican 1 · Southwestern / Tex-Mex 1 · Thai 1

By type

Restaurant (service type not stated) 17 · Bar 7 · Quick service 6 · Casual dining 5 · Café 2 · Bakery 1 · Coffee shop 1 · Dessert 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Barney's Roadhouse	Bar · Casual dining		4405 Journey Pl	open
Blackstone Pizza Kitchen	Casual dining · Restaurant (service type not stated) · Bar	Pizza	1321-D Noccalula Rd	open
Cracker Barrel Cracker Barrel Old Country Store	Café · Restaurant (service type not stated)	Cajun, Creole, Southern · Breakfast · Coffee · American	101 Taylor Dr. I-59 & SR 77	open
flambe haven	Casual dining · Restaurant (service type not stated) · Bar		2613 W Meighan Blvd	open
Flowers Baking Co Of Villa Rica	Bakery	Bakery	1605 W Grand Ave	open
Frios Gourmet Pops	Dessert	Dessert	1500 Noccalula Rd	open
Jack's Jack's	Quick service	Cajun, Creole, Southern · American	1718 W Grand Ave	open
Jack's Jack's	Quick service	American · Cajun, Creole, Southern	2508 W Meighan Blvd	open
Jacks Jack's	Quick service	Burgers · Cajun, Creole, Southern	1414 Rainbow Dr	open
Kati Thai Cuisine	Restaurant (service type not stated)	Thai · Asian	102 Eble St	open
KFC	Restaurant (service type not stated)	Chicken / wings	1325 Noccalula Rd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	2625 W Meighan Blvd	open
Mae Khan's Eggrolls	Restaurant (service type not stated)	Chinese · Asian	2225 W Meighan Blvd	open
Mae Khan's Eggrolls and things	Restaurant (service type not stated)	Asian · American	960 Gilbert Ferry Rd SE	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	101 Enterprise Drive	open
Merrill's BBQ	Restaurant (service type not stated) · Casual dining · Bar	BBQ · Burgers	2525 Forrest Ave	open
Noccalula Mountain Vineyard	Winery / distillery / taproom		209 Hinds Rd	open
OG Wings	Restaurant (service type not stated)		2225 W Meighan Blvd	open
Old Mexico Cantina & Grille	Restaurant (service type not stated) · Casual dining · Bar	Mexican · Southwestern / Tex-Mex	93 Walker St	open
Paw Paw's Bar B Que	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	1705 S 11th St	open
Popeyes Louisiana Kitchen Popeyes Louisiana Kitchen	Quick service · Coffee shop · Restaurant (service type not stated) · Café	Coffee · Chicken / wings · Cajun, Creole, Southern	1724 W Grand Ave	open
Ruby Tuesday	Restaurant (service type not stated)	Burgers	113 Walker St	open
South 11th Street Social	Bar · Restaurant (service type not stated)		3639 S 11th St	open
taqueria la sultana	Restaurant (service type not stated)		1 N 28th St	open
Tee Time Golf & Grill	Bar		3639 S 11th St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	7	6	—	—	—	1	SIC1987
1995	5	4	—	—	—	1	SIC1987
1996	9	8	—	—	—	1	SIC1987
1997	8	7	—	—	—	1	SIC1987
1998	10	8	4	3	1	2	NAICS1997
1999	9	8	4	3	1	1	NAICS1997
2000	8	8	5	2	1	—	NAICS1997
2001	6	6	3	3	—	—	NAICS1997
2002	6	6	2	4	—	—	NAICS1997
2003	7	7	2	5	—	—	NAICS2002
2004	8	8	3	5	—	—	NAICS2002
2005	8	8	3	5	—	—	NAICS2002
2006	9	9	4	5	—	—	NAICS2002
2007	10	9	4	5	—	1	NAICS2002
2008	7	7	3	4	—	—	NAICS2007
2009	7	7	3	4	—	—	NAICS2007
2010	5	5	2	3	—	—	NAICS2007
2011	7	7	4	3	—	—	NAICS2007
2012	7	7	4	3	—	—	NAICS2012
2013	8	8	5	3	—	—	NAICS2012
2014	7	7	4	3	—	—	NAICS2012
2015	8	8	5	3	—	—	NAICS2012
2016	8	7	4	3	—	—	NAICS2012
2017	10	9	4	4	—	—	NAICS2017
2018	10	9	4	4	—	—	NAICS2017
2019	9	9	5	4	—	—	NAICS2017
2020	13	10	6	4	—	—	NAICS2017
2021	9	8	4	4	—	—	NAICS2017
2022	11	10	5	5	—	—	NAICS2022
2023	13	12	5	7	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 35904. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
35901	3.6 mi	50	2023
35954	4.1 mi	20	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.