BMIE Market 35954

Etowah County, Alabama · ZCTA boundaries as of 2020

Profile

Population (current estimate)	12,054 2020–2024 ACS 5-year estimate ±896 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,834 2020–2024 ACS 5-year estimate ±380 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	12,416 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,686 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$59,479 2020–2024 ACS 5-year estimate ±5,981 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	46.6 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$727 2020–2024 ACS 5-year estimate ±75 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$135,700 2020–2024 ACS 5-year estimate ±10,737 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	106.6 sq mi Census Gazetteer 2020
Restaurants	20 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 35954
Restaurants per 10,000 residents	17.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-16.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+5.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+5.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	19 (range 16–22) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.39) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	44 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	56 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	38 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	33 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 35954. Projection: linear trend v1, fitted 2013–2023, -0.3 restaurants per year, r² 0.39, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Alabama and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 471, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	55.6	56	40%	+22.3
Restaurant Opportunity Score	37.5	38	35%	+13.1
Market Momentum Score	32.9	33	25%	+8.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	12,054	73	40%	+29.4
Median household income (ACS)	59,479	29	40%	+11.5
Households (ACS)	4,834	74	20%	+14.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 38 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-16.7	15	35%	+5.3
Restaurants per 10,000 residents (lower = more room)	16.6	47	25%	+11.8
Population (ACS)	12,054	73	20%	+14.7
Median household income (ACS)	59,479	29	20%	+5.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 33 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-16.7	15	30%	+4.5
20-year restaurant growth	5.3	37	20%	+7.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (52)

By cuisine

American 10 · Mexican 6 · Sandwiches 5 · Bakery 4 · Chicken / wings 4 · Coffee 4 · Pizza 4 · Burgers 3 · Juice / smoothies 3 · BBQ 2 · Breakfast 2 · Cajun, Creole, Southern 2 · Latin American (other) 2 · Seafood 2 · Southwestern / Tex-Mex 2 · Chinese 1 · Cuban 1 · Ice cream / frozen desserts 1

By type

Restaurant (service type not stated) 28 · Quick service 16 · Bakery 4 · Café 4 · Casual dining 4 · Coffee shop 3 · Specialty food shop 3 · Juice, smoothie, tea 3 · Bar 2 · Food truck 2 · Winery / distillery / taproom 2 · Catering 1 · Delivery-focused 1 · Dessert 1

Name	Type	Cuisine	Address	Status
Andy's Smokin BBQ	Restaurant (service type not stated)	BBQ	3391 US Highway 431 S	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	966 Gilbert Ferry Rd SE	open
Attalla Nutrition	Juice, smoothie, tea	Juice / smoothies	959 Gilbert Ferry Rd SE suite k	open
Breaking Bread Restaurant Of Alabama	Restaurant (service type not stated) · Quick service	American	215 Gilbert Ferry Rd SE	open
C & J’s Crab Shack & Bar	Bar		125 Gilbert Ferry Rd SE	open
Chester's Chicken	Restaurant (service type not stated)	Chicken / wings	309 3rd Ave NW	open
Cotton Belle and The Cupboard Restaurant	Restaurant (service type not stated)	Cajun, Creole, Southern · American	411 4th St NW	open
Daylight Donuts Daylight Donuts	Quick service		977 Gilbert Ferry Rd.	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	964 Gilbert Ferry Rd.	open
Don Bigotes Attalla Mexican Grill	Restaurant (service type not stated)	Mexican · Seafood	428 4th St NW	open
El patron attalla	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	940 Gilbert Ferry Rd SE	open
Etowah Nutrition	Juice, smoothie, tea	Juice / smoothies	715 Gilbert Ferry Rd SE	open
Fatboys Taco	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	307 5th Ave NW	open
Guthries Guthrie's Chicken	Restaurant (service type not stated)	Chicken / wings · American	201 Er Ballard Dr	open
Hardee's Hardee's	Quick service	American · Burgers	970 Gilbert Ferry Rd Se	open
Hector's Kitchen	Café	Cuban · Latin American (other) · Coffee	701 Gilbert Ferry Rd SE	open
Jack's Jack's	Quick service	Cajun, Creole, Southern · American	215 3rd St NW	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	500 Cherry Street	open
Kirtan Inc	Restaurant (service type not stated)		975 Gilbert Ferry Rd SE	open
Krab Kingz Gadsden	Restaurant (service type not stated)	Seafood	960 Gilbert Ferry Rd SE	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	107 Gilbert Ferry Rd SE	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	603 Gilbert Ferry Rd SE	open
Los Arcos	Restaurant (service type not stated)	Mexican	940 Gilbert Ferry Rd SE	open
Louie's	Restaurant (service type not stated) · Casual dining	American	417 4th St NW	open
Lucky Wok	Restaurant (service type not stated)	Chinese	959 Gilbert Ferry Rd SE	open
Magic Burger Drive-in	Restaurant (service type not stated)		915 Cleveland Ave	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	610 Cleveland Ave	open
Papa Johns Pizza	Restaurant (service type not stated)	Pizza	973 Gilbert Ferry Rd SE	open
Pinguinos Hermanos Attalla	Restaurant (service type not stated) · Food truck		403 3rd St NW	open
Pizza Hut	Restaurant (service type not stated)	Pizza	620 Cleveland Ave	open
Rack-It Up BBQ	Catering	BBQ · American	408 3rd St NW	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	620 Cleveland Ave	open
Shelli's Cake Shop	Bakery	Bakery	663 Taft Ave	open
Sonic Drive In Sonic Drive-In	Restaurant (service type not stated) · Quick service	American	311 Third Street Nw	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	720 Gilbert Ferry Rd SE	open
Subway Subway	Quick service · Specialty food shop	Sandwiches	975 Gilbert Ferry Rd SE	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	608 5th Ave NE	open
Taco Bell Taco Bell	Quick service	Mexican	519 Cleveland Ave	open
Tang Mart	Specialty food shop · Quick service	Sandwiches	627 Cleveland Ave	open
Taqueria Charly	Food truck · Restaurant (service type not stated)		2749 Highway 77	open
The Chill Spot LLC	Dessert	Ice cream / frozen desserts	301 3rd St NW	open
The Cupboard	Bakery	Bakery	307 5th Ave NW	open
The Night Owl	Casual dining · Bar		2000 3rd St SW	open
Tienda y Taqueria MAYA lll	Restaurant (service type not stated)	Mexican · Latin American (other)	210 5th Ave NE	open
US-431 & I-59 (Exit 183) Scooter's Coffee	Coffee shop · Café	Coffee	620 Cleveland Ave.	open
Waffle House Waffle House	Casual dining	American · Breakfast	802 Cleveland Ave	open
Waffle House Waffle House	Casual dining	Breakfast · American	961 Gilbert Ferry Rd SE	open
Walmart Bakery	Specialty food shop · Bakery · Quick service	Sandwiches · Bakery	973 Gilbert Ferry Rd SE	open
Wendy's	Quick service · Restaurant (service type not stated)		967 Gilbert Ferry Rd SE	open
Whataburger	Restaurant (service type not stated)	Burgers	967 Gilbert Ferry Rd SE	open
Wills Creek Vineyards	Winery / distillery / taproom		12661 Duck Springs Rd	open
Wills Creek Winery	Winery / distillery / taproom		10522 Duck Springs Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	20	19	—	—	—	1	SIC1987
1995	21	20	—	—	—	1	SIC1987
1996	18	17	—	—	—	1	SIC1987
1997	21	20	—	—	—	1	SIC1987
1998	21	20	4	16	—	1	NAICS1997
1999	20	19	4	15	—	1	NAICS1997
2000	19	18	4	13	—	1	NAICS1997
2001	19	18	5	12	—	1	NAICS1997
2002	22	20	5	14	1	1	NAICS1997
2003	21	19	4	14	1	1	NAICS2002
2004	19	17	4	12	1	1	NAICS2002
2005	20	18	4	12	1	1	NAICS2002
2006	25	23	4	15	2	1	NAICS2002
2007	24	21	6	14	1	2	NAICS2002
2008	23	21	6	13	1	1	NAICS2007
2009	25	23	7	14	1	1	NAICS2007
2010	24	22	5	14	1	1	NAICS2007
2011	26	24	7	15	1	1	NAICS2007
2012	26	23	5	18	—	2	NAICS2012
2013	28	24	5	19	—	3	NAICS2012
2014	25	22	4	18	—	2	NAICS2012
2015	26	23	4	19	—	2	NAICS2012
2016	25	22	4	18	—	2	NAICS2012
2017	25	22	5	17	—	—	NAICS2017
2018	24	20	4	16	—	3	NAICS2017
2019	23	20	5	15	—	—	NAICS2017
2020	22	19	5	14	—	—	NAICS2017
2021	22	19	6	13	—	—	NAICS2017
2022	26	23	6	17	—	—	NAICS2022
2023	21	20	6	14	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 35954. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
35904	4.1 mi	12	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.