BMIE Market 35968

DeKalb County, Alabama · ZCTA boundaries as of 2020

Profile

Population (current estimate)	4,763 2020–2024 ACS 5-year estimate ±827 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,638 2020–2024 ACS 5-year estimate ±299 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	4,575 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,017 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$43,539 2020–2024 ACS 5-year estimate ±5,933 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.5 2020–2024 ACS 5-year estimate ±7 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$698 2020–2024 ACS 5-year estimate ±130 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$122,400 2020–2024 ACS 5-year estimate ±23,068 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	63.6 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 35968
Restaurants per 10,000 residents	24.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+44.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+44.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+85.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+550.0% DERIVED: 1997 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	15 (range 13–17) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.77) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	53 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	39 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	47 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	83 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 35968. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.77, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Alabama and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 471, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	38.8	39	40%	+15.5
Restaurant Opportunity Score	47.0	47	35%	+16.5
Market Momentum Score	83.5	83	25%	+20.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 39 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	4,763	60	40%	+23.8
Median household income (ACS)	43,539	8	40%	+3.4
Households (ACS)	1,638	58	20%	+11.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	44.4	79	35%	+27.6
Restaurants per 10,000 residents (lower = more room)	27.3	23	25%	+5.8
Population (ACS)	4,763	60	20%	+11.9
Median household income (ACS)	43,539	8	20%	+1.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	44.4	88	50%	+44.2
10-year restaurant growth	44.4	79	30%	+23.6
20-year restaurant growth	85.7	78	20%	+15.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (20)

By cuisine

American 8 · Burgers 2 · Cajun, Creole, Southern 2 · Chicken / wings 2 · Steakhouse 2 · Asian 1 · Breakfast 1 · Chinese 1 · Japanese 1 · Latin American (other) 1 · Mexican 1 · Pizza 1 · Southwestern / Tex-Mex 1 · Sushi 1

By type

Restaurant (service type not stated) 12 · Quick service 4 · Casual dining 3 · Bar 2 · Buffet 1 · Delivery-focused 1 · Other 1

Name	Type	Cuisine	Address	Status
Applebee's Applebee's Grill & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	111 Airport Road West	open
Barrio Cantina	Restaurant (service type not stated)		1502 Glenn Blvd SW	open
Burger King Burger King	Quick service	Burgers · American	1506 Glenn Blvd SW	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	1824 Glenn Blvd SW	open
Chow King \| Buffet & Grill	Buffet	Asian · Chinese	1509 Glenn Blvd SW	open
Cracker Barrel Cracker Barrel Old Country Store	Restaurant (service type not stated)	Cajun, Creole, Southern · American	201 Cracker Barrel Row SW I-59 & SR 35	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	1499 East Main Street	open
Enthusiast Wine Bar	Bar		100 1st St	open
Hardee's / Red Burrito	Quick service		1502 Glenn Blvd SW	open
Huddle House Huddle House	Casual dining	American · Cajun, Creole, Southern	120 Airport Rd W	open
Los Arcos LOS ARCOS	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican · Latin American (other)	1827 Glenn Blvd SW	open
Mindy Kitchen, Llc	Restaurant (service type not stated)		1509 Glenn Blvd SW	open
Osaka Sushi & SteakHouse	Restaurant (service type not stated)	Japanese · Sushi · Steakhouse	301 Ruby Tuesday Ln SW	open
Popeyes Louisiana Kitchen	Restaurant (service type not stated)	Chicken / wings	1502 Glenn Blvd SW	open
Royal Waffle King	Restaurant (service type not stated)		2605 Greenhill Blvd NW	open
Ruby Tuesday	Restaurant (service type not stated)	Burgers	301 Ruby Tuesday Ln SW	open
Ryan's	Restaurant (service type not stated)	American	1824 Glenn Blvd SW	open
Santa Fe Cattle Company Santa Fe Cattle Co. - Ft. Payne, AL	Restaurant (service type not stated)	Steakhouse · American	305 Ruby Tuesday Ln	open
Sportsfirst Fitness and Wellness	Restaurant (service type not stated) · Other		601 Medical Ctr Rd	open
Waffle House Waffle House	Casual dining	American · Breakfast	1410 Glenn Blvd SW	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1997	2	2	—	—	—	—	SIC1987
1998	4	4	—	3	1	—	NAICS1997
1999	4	4	—	3	1	—	NAICS1997
2000	6	6	—	5	1	—	NAICS1997
2001	6	6	—	5	1	—	NAICS1997
2002	7	7	2	5	—	—	NAICS1997
2003	7	7	2	5	—	—	NAICS2002
2004	8	8	2	6	—	—	NAICS2002
2005	9	9	2	7	—	—	NAICS2002
2006	11	11	2	9	—	—	NAICS2002
2007	9	9	2	7	—	—	NAICS2002
2008	11	11	3	7	—	—	NAICS2007
2009	11	11	2	8	—	—	NAICS2007
2010	11	11	3	7	—	—	NAICS2007
2011	11	11	3	7	—	—	NAICS2007
2012	10	10	4	4	—	—	NAICS2012
2013	9	9	3	4	—	—	NAICS2012
2014	8	8	3	3	—	—	NAICS2012
2015	9	9	4	3	—	—	NAICS2012
2016	9	9	3	3	—	—	NAICS2012
2017	9	9	4	3	—	—	NAICS2017
2018	9	9	5	3	—	—	NAICS2017
2019	10	10	5	4	—	—	NAICS2017
2020	10	10	5	4	—	—	NAICS2017
2021	13	13	7	5	—	—	NAICS2017
2022	13	13	7	5	—	—	NAICS2022
2023	13	13	6	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 35968. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
35986	3.5 mi	17	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.