BMIE Market 35986

DeKalb County, Alabama · ZCTA boundaries as of 2020

Profile

Population (current estimate)	8,207 2020–2024 ACS 5-year estimate ±548 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,464 2020–2024 ACS 5-year estimate ±258 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,744 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,449 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$68,056 2020–2024 ACS 5-year estimate ±13,267 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	46.8 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$558 2020–2024 ACS 5-year estimate ±235 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$221,600 2020–2024 ACS 5-year estimate ±14,087 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	43.1 sq mi Census Gazetteer 2020
Restaurants	17 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 35986
Restaurants per 10,000 residents	18.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+6.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+54.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+30.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	16 (range 12–19) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.02) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	53 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	58 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	43 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	56 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 35986. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.02, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Alabama and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 471, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	58.5	58	40%	+23.4
Restaurant Opportunity Score	43.5	43	35%	+15.2
Market Momentum Score	55.7	56	25%	+13.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	8,207	68	40%	+27.1
Median household income (ACS)	68,056	44	40%	+17.6
Households (ACS)	3,464	69	20%	+13.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 43 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	20.7	36	25%	+8.9
Population (ACS)	8,207	68	20%	+13.6
Median household income (ACS)	68,056	44	20%	+8.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	6.3	63	50%	+31.5
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	54.6	69	20%	+13.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (30)

By cuisine

American 11 · Coffee 6 · Burgers 4 · Mexican 3 · Bakery 2 · BBQ 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Dessert 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Japanese 1 · Juice / smoothies 1 · Pizza 1 · Sandwiches 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Sushi 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 15 · Quick service 9 · Casual dining 6 · Café 5 · Coffee shop 3 · Bakery 2 · Dessert 2 · Bar 1 · Catering 1 · Fast casual 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
50 Taters 2 & Restaurant	Restaurant (service type not stated) · Casual dining	American	770 Main St E	open
Burger King Burger King	Quick service	Burgers · American	323 Main St W	open
Burrito Jalisco #2	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	247 Main St W	open
Caramelo Homemade Ice Cream	Dessert	Ice cream / frozen desserts	488 Main St E	open
City Limitz	Restaurant (service type not stated)		93 Country Club Ln	open
College Cafe at Northeast Alabama Community College	Café · Fast casual · Casual dining	Coffee · Healthy / salads / bowls · American	Northeast Alabama Community College, 138 AL-35	open
Crossroads Cafe	Café	Coffee	285 McCurdy Ave N	open
Domino's Pizza Domino's	Quick service		1499 East Main Street	open
Don Ponchos Mexican Restaurant	Restaurant (service type not stated)		462 Main St E	open
Frothy Dog Coffee Company Rainsville	Coffee shop · Restaurant (service type not stated)	Coffee	11 Thompson Ave	open
Granna's Goodies	Bakery	Bakery	77 Main St E	open
Happyface Nutrition	Juice, smoothie, tea · Café	Tea / bubble tea · Juice / smoothies · Coffee	200 Main St W	open
Hardee's Hardee's	Quick service	American · Burgers	104 Mccurdy Ave S	open
Huddle House	Casual dining	American	1499 Main St E	open
Katy's Katfish	Restaurant (service type not stated)	Cajun, Creole, Southern · Seafood · American	1382 Main St E	open
Kelly's Kitchen	Restaurant (service type not stated) · Casual dining	American	120 Main St W	open
Little James' BBQ and Catering	Catering	BBQ · American	832 Main St E	open
Main St. E & McCurdy Ave S Scooter's Coffee	Coffee shop · Café	Coffee	314 Main St. East	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	32 Main St W	open
Nana Poppins 256-717-7949	Dessert	Dessert		open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	200 Main St W Dekalb	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Café · Bakery	Coffee · Bakery	314 Main St. East	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	208 Main Street East	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	213 C Main Street	open
Taco Bell Taco Bell	Quick service	Mexican	71 McCurdy Ave N	open
Toki Sushi Steakhouse	Restaurant (service type not stated)	Japanese · Sushi · Steakhouse	648 Main St W	open
Toros Cantina And Grill	Casual dining · Restaurant (service type not stated) · Bar	Mexican	462 Main St E	open
Waffle House Waffle House	Casual dining	Breakfast · American	498 Main St E	open
Wendy's Wendy's	Quick service · Restaurant (service type not stated)	Burgers	231 Main Street East	open
Wing House	Restaurant (service type not stated)	Chicken / wings · American	72 Roy Sanderson Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	13	13	—	—	—	—	SIC1987
1995	13	13	—	—	—	—	SIC1987
1996	14	14	—	—	—	—	SIC1987
1997	10	10	—	—	—	—	SIC1987
1998	12	12	4	7	—	—	NAICS1997
1999	10	10	3	6	—	—	NAICS1997
2000	11	11	4	6	—	—	NAICS1997
2001	12	12	5	6	—	—	NAICS1997
2002	11	11	4	6	—	—	NAICS1997
2003	11	11	3	7	—	—	NAICS2002
2004	14	14	5	8	—	—	NAICS2002
2005	15	15	6	8	—	—	NAICS2002
2006	16	16	6	9	—	—	NAICS2002
2007	17	17	7	8	—	—	NAICS2002
2008	16	16	8	7	—	—	NAICS2007
2009	15	15	9	5	—	—	NAICS2007
2010	14	14	7	6	—	—	NAICS2007
2011	13	13	8	5	—	—	NAICS2007
2012	16	16	8	8	—	—	NAICS2012
2013	17	17	7	9	1	—	NAICS2012
2014	18	18	8	9	1	—	NAICS2012
2015	14	14	6	7	—	—	NAICS2012
2016	17	16	6	8	1	—	NAICS2012
2017	14	14	6	7	—	—	NAICS2017
2018	16	16	7	8	—	—	NAICS2017
2019	16	16	7	8	—	—	NAICS2017
2020	17	17	6	9	—	—	NAICS2017
2021	17	17	6	9	—	—	NAICS2017
2022	16	16	6	9	—	—	NAICS2022
2023	17	17	5	11	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 35986. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
35968	3.5 mi	13	2023
35988	4.4 mi	1	2013

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.