BMIE Market 37641

Greene County, Tennessee · ZCTA boundaries as of 2020

Profile

Population (current estimate)	9,733 2020–2024 ACS 5-year estimate ±1,156 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,615 2020–2024 ACS 5-year estimate ±451 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,567 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,890 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$66,570 2020–2024 ACS 5-year estimate ±11,096 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.5 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$648 2020–2024 ACS 5-year estimate ±90 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$199,000 2020–2024 ACS 5-year estimate ±20,136 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	93.7 sq mi Census Gazetteer 2020
Restaurants	4 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 37641
Restaurants per 10,000 residents	5.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+33.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+100.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	5 (range 3–7) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.12) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	63 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	59 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	72 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	59 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 37641. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.12, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Tennessee and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 472, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	58.7	59	40%	+23.5
Restaurant Opportunity Score	71.7	72	35%	+25.1
Market Momentum Score	59.4	59	25%	+14.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	9,733	70	40%	+28.2
Median household income (ACS)	66,570	41	40%	+16.6
Households (ACS)	3,615	70	20%	+13.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	33.3	73	35%	+25.7
Restaurants per 10,000 residents (lower = more room)	4.1	95	25%	+23.6
Population (ACS)	9,733	70	20%	+14.1
Median household income (ACS)	66,570	41	20%	+8.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	33.3	73	30%	+22.0
20-year restaurant growth	100	82	20%	+16.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (14)

By cuisine

American 8 · Cajun, Creole, Southern 4 · Bakery 3 · BBQ 3 · Dessert 2 · Coffee 1 · Ice cream / frozen desserts 1 · Pizza 1 · Sandwiches 1

By type

Restaurant (service type not stated) 7 · Bakery 3 · Dessert 2 · Quick service 2 · Bar 1 · Café 1 · Casual dining 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Birds N Bees country foods	Bakery	Bakery	610 Heritage Rd N	open
Chuck E Cheese Johnson City Tennessee Chuck E. Cheese Guatemala	Restaurant (service type not stated)	American · Pizza		open
Dbob	Bar		2104 Fishpond Rd	open
Hole in the Wall	Casual dining	American	9305 Kingsport Hwy	open
J&P Market and Grill	Restaurant (service type not stated)	BBQ · American	7715 Snapps Ferry Rd	open
Luz's Bakery	Bakery · Dessert	Bakery · Dessert	231 Shaw Rd	open
Mountain View Bakery	Bakery	Bakery	495 Mitchell Rd	open
Pop's Place	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	8030 Erwin Hwy	open
Rebel Fork Kitchen	Restaurant (service type not stated)	American · Cajun, Creole, Southern	5641 Erwin Hwy	open
Rheatown Country Store & Deli	Specialty food shop · Quick service	Sandwiches	385 Rheatown Rd	open
Shorty's Restaurant	Restaurant (service type not stated) · Café	American · Coffee	2959 TN-107	open
Smokin Pig BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	7475 E Andrew Johnson Hwy	open
Southern Dairy	Dessert · Quick service	Dessert · Ice cream / frozen desserts	354 Painter Rd	open
The Farmer's Daughter	Restaurant (service type not stated)	Cajun, Creole, Southern · American	7700 Erwin Hwy	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	2	2	—	—	—	—	SIC1987
1995	1	1	—	—	—	—	SIC1987
1996	1	—	—	—	—	1	SIC1987
1997	3	2	—	—	—	1	SIC1987
1998	4	3	3	—	—	1	NAICS1997
1999	2	2	2	—	—	—	NAICS1997
2000	1	1	1	—	—	—	NAICS1997
2002	2	2	2	—	—	—	NAICS1997
2003	2	2	2	—	—	—	NAICS2002
2004	2	2	2	—	—	—	NAICS2002
2005	2	2	1	—	1	—	NAICS2002
2006	2	2	1	—	1	—	NAICS2002
2007	2	2	1	—	1	—	NAICS2002
2008	3	3	2	—	—	—	NAICS2007
2009	4	4	3	—	—	—	NAICS2007
2010	5	5	4	—	—	—	NAICS2007
2011	5	4	4	—	—	1	NAICS2007
2012	4	3	3	—	—	1	NAICS2012
2013	3	3	3	—	—	—	NAICS2012
2014	3	3	3	—	—	—	NAICS2012
2015	5	5	4	—	1	—	NAICS2012
2016	4	4	3	—	1	—	NAICS2012
2017	4	4	3	—	—	—	NAICS2017
2018	4	4	3	—	—	—	NAICS2017
2019	3	3	—	—	—	—	NAICS2017
2020	4	4	3	—	—	—	NAICS2017
2021	5	5	4	—	—	—	NAICS2017
2022	4	4	3	—	—	—	NAICS2022
2023	4	4	3	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 37641. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
37681	4.7 mi	1	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.