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BMIE Market 39208

Rankin County, Mississippi · ZCTA boundaries as of 2020

Profile

Population (current estimate)34,442
2020–2024 ACS 5-year estimate ±1,046 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households12,839
2020–2024 ACS 5-year estimate ±777 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count31,371
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units11,512
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$65,480
2020–2024 ACS 5-year estimate ±6,295 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age36.5
2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,183
2020–2024 ACS 5-year estimate ±60 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$185,200
2020–2024 ACS 5-year estimate ±7,679 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area47.8 sq mi
Census Gazetteer 2020
Restaurants75
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 39208
Restaurants per 10,000 residents18.2
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+11.9%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+31.6%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+41.5%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+97.4%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202882 (range 75–89)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.6 per year, r² 0.70) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score66 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score70 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score60 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score68 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score70.57040%+28.2
Restaurant Opportunity Score59.66035%+20.9
Market Momentum Score68.36825%+17.1
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 70 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)34,4429140%+36.6
Median household income (ACS)65,4804040%+15.8
Households (ACS)12,8399120%+18.1
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 60 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth31.67235%+25.2
Restaurants per 10,000 residents (lower = more room)21.83325%+8.2
Population (ACS)34,4429120%+18.3
Median household income (ACS)65,4804020%+7.9
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 68 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth11.97050%+34.9
10-year restaurant growth31.67230%+21.6
20-year restaurant growth41.55920%+11.9
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (160)

By cuisine

American 37 · Coffee 18 · Bakery 14 · Cajun, Creole, Southern 13 · Sandwiches 12 · Dessert 11 · Chicken / wings 10 · Juice / smoothies 10 · Mexican 9 · Pizza 9 · Seafood 9 · Asian 8 · Breakfast 8 · Burgers 8 · Ice cream / frozen desserts 7 · Japanese 7 · Healthy / salads / bowls 6 · Chinese 5 · Southwestern / Tex-Mex 5 · Latin American (other) 4 · Sushi 4 · Steakhouse 3 · BBQ 2 · Tea / bubble tea 2 · British / Irish pub food 1 · Italian 1 · Korean 1 · Spanish / tapas 1

By type

Restaurant (service type not stated) 87 · Quick service 34 · Bakery 16 · Casual dining 16 · Dessert 16 · Café 11 · Juice, smoothie, tea 11 · Bar 10 · Coffee shop 10 · Buffet 4 · Specialty food shop 3 · Other 3 · Delivery-focused 2 · Fast casual 1 · Food truck 1

NameTypeCuisineAddressStatus
6 Day Grind Coffee Co.Coffee shop · CaféCoffee · Breakfast315 Airport Rd Sopen
7 Brew CoffeeCoffee shop · Restaurant (service type not stated)Coffee5758 US-80open
A'ha Donuts and MoreBakery · Dessert · CaféDessert · Coffee · Bakery3086 US-80open
Acr Enterprises LlcRestaurant (service type not stated)2215 Highway 80 Eopen
ALICYN'S BAR & GRILLCasual dining · BarAmerican5566 US-80open
Alumni House Sports GrillBar · Restaurant (service type not stated) · Casual dining110 Bass Pro Dropen
AppetizersQuick service3000 Highway 80 Eopen
ArbysQuick service208 N Pearson Rdopen
Baskin-robbinsDessertIce cream / frozen desserts414 Riverwind Dropen
Baskin-Robbins Baskin-RobbinsDessertIce cream / frozen desserts · Dessert3139 Greenfield Rdopen
Bass Pro Dutch Bros. CoffeeCoffee shop · CaféCoffee220 Bass Pro Dropen
Ben Nelson Golf And Utility Vehicles LlcRestaurant (service type not stated)401 Country Place Pkwyopen
Bonnie Sue'sCoffee shop · Café · BakeryCoffee · Bakery422 N Bierdeman Rdopen
Bread StoreBakeryBakery413 N Bierdeman Rdopen
Bumpers Drive In of America Bumpers Drive-in Laurel, MSQuick serviceBurgers · American103 S Pearson Rdopen
Captain D's Captain D'sQuick service · Restaurant (service type not stated)Seafood2950 Highway 80 Eopen
Central Mississippi PizzaRestaurant (service type not stated)Pizza · Chicken / wings118 S Pearson Rdopen
China Buffet of PearlBuffetChinese · Asian5530 US-80open
China HouseRestaurant (service type not stated) · Casual diningChinese · American3086 US-80open
China Kitchen BuffetRestaurant (service type not stated)Asian3040 Highway 80 Eopen
China WokRestaurant (service type not stated)Chinese · Asian200 Bass Pro Dr #107open
Chipotle Mexican Grill Chipotle Mexican GrillRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex5718 Highway 80 Eopen
Chipotle Mexican Grill ChipotleQuick service5718 Highway 80 Eopen
College Station NutritionJuice, smoothie, tea · CaféJuice / smoothies · Healthy / salads / bowls · Coffee3823 US-80open
Cracker Barrel Cracker Barrel Old Country StoreRestaurant (service type not stated)Cajun, Creole, Southern · American410 Riverwind Dropen
Crawfish 2 GeauxRestaurant (service type not stated) · Other1 Braves Wayopen
Crawfish BarnCasual dining · BarSeafood · Cajun, Creole, Southern3190 US-80open
Dairy Queen Grill & Chill Dairy QueenDessert · Restaurant (service type not stated) · Quick serviceIce cream / frozen desserts205 Riverwind E Dropen
Darwell's Too-GoRestaurant (service type not stated)Cajun, Creole, Southern3405 Old Brandon Rdopen
Delta Dawn cafeRestaurant (service type not stated)Cajun, Creole, Southern · Breakfast · American5905 Old Brandon Rdopen
Denny's RestaurantRestaurant (service type not stated)685 Highway 80 Eastopen
Doc PopcornQuick service200 Bass Pro Dropen
Dolce Vida Ice Cream FactoryDessertIce cream / frozen desserts · Dessert2860 US-80 Copen
Domino's Domino's PizzaQuick service · Delivery-focusedPizza118 South Pearson Roadopen
Donut FactoryBakery · DessertDessert · Breakfast · Bakery3040 US-80open
Dunkin' Dunkin'Bakery · Quick service · Dessert · Coffee shopDessert · Coffee403 Riverwind Dropen
Dunkin'Coffee shopCoffee100 International Dropen
El MaizalBar · Quick serviceMexican400 Country Pl Pkwyopen
El Mariachi Mexican GrillRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex452 N Bierdeman Rdopen
El Pan Dulce BakeryBakery · DessertBakery · Dessert454 N Bierdeman Rdopen
El PotroRestaurant (service type not stated)Mexican · Spanish / tapas · Latin American (other)200 Bass Pro Dropen
El Sombrero of Crossgates El Sombrero of VicksburgRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex5746 US-80open
Elevate Education SolutionsRestaurant (service type not stated)407 Roberts St Ste Bopen
Farm Bureau GrillFood truckTrustmark Parkopen
Fernando's Fajita FactoryRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex · Latin American (other)5647 Highway 80 Eopen
Firehouse Subs Firehouse SubsQuick serviceSandwiches · American404 Riverwind Dr. Ste Dopen
Fj Den LlcRestaurant (service type not stated)685 Highway 80 Eopen
Flowers BakingBakeryBakery4639 Highway 80 Eopen
Fogata Bar and GrillCasual dining · Restaurant (service type not stated) · Bar190 Riverwind E Dr Ste 206open
Fresh Market Cafe - Greenfield RoadCafé · Juice, smoothie, teaCajun, Creole, Southern · Juice / smoothies · Coffee3006 Greenfield Rdopen
Frisco Deli Frisco DeliSpecialty food shop · Restaurant (service type not stated) · Quick serviceSandwiches1227 Phillips Lnopen
Frozen IslandJuice, smoothie, tea · Casual diningJuice / smoothies · Tea / bubble tea · American414 Riverwind Dropen
G8 Nutrition, tooJuice, smoothie, teaJuice / smoothies4038 Highway 468 Wopen
Great American Cookies Great American CookiesQuick service200 Bass Pro Drive #275open
Harvey's Fish Hut TooRestaurant (service type not stated)Seafood · Cajun, Creole, Southern136 S Pearson Rdopen
Harveys Fish HutRestaurant (service type not stated)Seafood · British / Irish pub food109 Jones Dropen
Heavenly BakeryBakeryBakery418 Roberts Stopen
Hot Potato 123 Express-Outlets of MississippiRestaurant (service type not stated)American200 Bass Pro Dropen
Huey Magoo's Huey Magoo'sRestaurant (service type not stated)Chicken / wings · American210 Bass Pro Dropen
Ichiban Chinese BuffetBuffetChinese · Sushi · Japanese433 Riverwind Dropen
Ichiban Hibachi & Sushi - PearlRestaurant (service type not stated)Japanese · Sushi · Steakhouse3 Mac And Bones Blvdopen
Jose's Mexican RestaurantRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex · Latin American (other)136 S Pearson Rdopen
JustKaking Custom Cakes BakeryBakeryBakery418 Roberts Stopen
KFCQuick service · Restaurant (service type not stated)Chicken / wings127 S Pearson Rdopen
Kinyas tasteful Southern Soulfood and sweetsRestaurant (service type not stated)2409 Highway 80 Eopen
Kobe JapaneseRestaurant (service type not stated)Japanese · Asian136 S Pearson Rdopen
KPOT Korean BBQ & Hot Pot KPOT Korean BBQ & Hot Pot-Orlando,FLRestaurant (service type not stated)Chinese · Korean · Asian430 Riverwind Dropen
Krispy Krunchy ChickenRestaurant (service type not stated)Chicken / wings246 S Pearson Rdopen
Krispy Krunchy ChickenRestaurant (service type not stated)Chicken / wings3601 U.S. 80open
Krispy Krunchy Chicken Krispy Krunchy ChickenQuick service · Restaurant (service type not stated)Chicken / wings2436 US-80open
Krystal KrystalQuick serviceBurgers · American3502 US-80open
Lifter Up Crane Service, LlcRestaurant (service type not stated)695 Pearl Park Plzopen
Little Caesars Pizza Little CaesarsQuick service · Restaurant (service type not stated)Pizza3208 Service Dropen
Little Willie's BBQ PearlRestaurant (service type not stated)BBQ · Cajun, Creole, Southern · American3015 US-80open
Logan's Roadhouse Logan's RoadhouseRestaurant (service type not stated) · Casual dining · BarSteakhouse · Chicken / wings · American431 Riverwind Dropen
Los ParrillerosCasual dining · Restaurant (service type not stated) · BarLatin American (other)200 Riverwind Dropen
Mazzios PizzaRestaurant (service type not stated)Pizza3015 Highway 80 Eopen
McAlister's Deli McAlister's DeliSpecialty food shop · Quick service · Fast casualSandwiches · Healthy / salads / bowls200 Riverwind Driveopen
McDonald's McDonald'sQuick serviceBurgers · American402 Riverwind Dropen
Mikado Japanese ExpressRestaurant (service type not stated)Japanese · Sushi · Asian404 Riverwind Dropen
Mississippi HoneyBakeryBakery186 Cooperhurst Rdopen
Moss Creek Fish HouseRestaurant (service type not stated)Seafood · Cajun, Creole, Southern · American413 Riverwind Dropen
MrBeast BurgerRestaurant (service type not stated)Burgers · Sandwiches320 S PEARSON Rdopen
Mugshots Grill and Bar Mugshots Grill & BarCasual dining · BarAmerican417 Riverwind Dropen
Nectar FarmsRestaurant (service type not stated) · Casual diningAmerican · Cajun, Creole, Southern200 Bass Pro Dropen
Nonna’s CafeCaféCoffee · Cajun, Creole, Southern · American5311 US-80open
Not Just A BurgerQuick serviceBurgers · American200 Bass Pro Dropen
O'charley's Restaurant & BarRestaurant (service type not stated)American430 Riverwind Dropen
On Stage RestaurantRestaurant (service type not stated)Jackson International Airport, 100 International Driveopen
Outback BarbecueRestaurant (service type not stated)BBQ200 Bass Pro Dr Ste Fc1open
Papa's PizzaRestaurant (service type not stated)Pizza136 S Pearson Rdopen
Park Place NutritionJuice, smoothie, teaJuice / smoothies5647 Highway 80 Eopen
Patsy's CafeOther · BuffetSandwiches412 Roberts Stopen
Pearl CafeCaféCoffeePearl Cafeopen
Pearl M.SBaropen
Pirate NutritionJuice, smoothie, teaJuice / smoothies · Healthy / salads / bowls3206 Service Dropen
Pita PitRestaurant (service type not stated)200 Bass Pro Dropen
Pizza Hut Pizza HutQuick service · Restaurant (service type not stated)Pizza3086 Hwy 80 East Rankinopen
Pizza Hut ExpressRestaurant (service type not stated)Pizza411 Riverwind Dr, Cinemark Pearl And Xd Ste 274open
Pizza InnRestaurant (service type not stated)Pizza190 E River Wind Dr Ste 307open
Pookie's Shaved IceDessert · Casual diningIce cream / frozen desserts · American2610 US-80open
Popeyes Popeyes Louisiana KitchenQuick serviceChicken / wings · Cajun, Creole, Southern405 Riverwind Dropen
Popeyes Chicken And BiscuitsRestaurant (service type not stated)Chicken / wings2620 Highway 80 Eopen
Pretzelmaker PretzelmakerDessert · Restaurant (service type not stated) · BakeryDessert · Bakery200 Bass Pro Dropen
QuiznosOtherSandwiches5647 Highway 80 E Ste 6open
R&j Sons LlcRestaurant (service type not stated)148 S Pearson Rdopen
Rally's Checkers and Rally'sQuick service · Restaurant (service type not stated)Burgers3105 US-80open
Rankin NutritionCaféCoffee5905 Old Brandon Rd Ste 12open
Rocket Fizz Rocket FizzDessert · BakeryBakery200 Bass Pro Dropen
Rocket NutritionJuice, smoothie, teaJuice / smoothies · Healthy / salads / bowls3006 Greenfield Rdopen
Rockin' NutritionRestaurant (service type not stated)Healthy / salads / bowls422 Riverwind Dr Ste Dopen
Rocky Mountain Chocolate Factory & U-Swirl Frozen Yogurt - Outlets of MSDessertIce cream / frozen desserts · Dessert200 Bass Pro Dropen
Ruby TuesdayRestaurant (service type not stated)American320 S Pearson Rdopen
Ryan'sRestaurant (service type not stated)American436 Riverwind Dropen
Salsa's GrillJuice, smoothie, teaMexican · Juice / smoothies · American127 S Pearson Rdopen
Sip & Chill ICEEDessertDessert3064 US-80open
Sno Biz Treat Shop of PearlDessert · Restaurant (service type not stated) · Juice, smoothie, teaIce cream / frozen desserts · Juice / smoothies1649 Highway 469 Nopen
Snobiz Coffee And TreatsCoffee shopCoffee2771 Old Brandon Rdopen
Snv Pizza Pearl, LlcRestaurant (service type not stated)200 Riverwind Dr Ste 201open
Sonic Drive In Sonic Drive-InQuick service · Restaurant (service type not stated)American141 S. Pearson Roadopen
Sonic Drive In Sonic Drive-InRestaurant (service type not stated) · Quick serviceAmerican3539 Highway 80 Eastopen
Sprinkle Me By Kake King BakeryBakery · DessertBakery · Dessert418 Roberts Stopen
StarbucksCoffee shopCoffee315 Childre Rdopen
Starbucks StarbucksCoffee shop · Restaurant (service type not stated)Coffeeopen
Starbucks Coffee StarbucksCoffee shop · Restaurant (service type not stated)Coffeeopen
Steak 'n Shake Steak 'n ShakeCasual diningAmerican · Burgers300 Riverwind E Dropen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches148 S Pearson Rdopen
Subway SubwayQuick serviceSandwiches · American251 Airport Rd Sopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches3086 Highway 80 East Suite Dopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches5520 US Highway 80open
Sumo HibachiRestaurant (service type not stated)Japanese · AsianOutlets of MS Food court, 200 Bass Pro Dr Ste 109open
Supreme fishRestaurant (service type not stated) · Casual diningSeafood · American3000 US-80open
Taco Bell Taco BellQuick serviceMexican3051 Highway 80 Eopen
Team TenRestaurant (service type not stated)Steakhouse · American5513 Old Brandon Rdopen
The Juicy SeafoodRestaurant (service type not stated)Seafood · Cajun, Creole, Southern442 Riverwind Dropen
The Lost CajunRestaurant (service type not stated)Seafood · Cajun, Creole, Southern190 Riverwind East Dr Ste 307open
The Pizza ShackRestaurant (service type not stated)Pizza · Italian3040 US-80open
The Tea ShackJuice, smoothie, teaTea / bubble tea2511 Old Brandon Rdopen
The Toasted Yolk Cafe The Toasted Yolk CafeCaféBreakfast · Coffee · American215 Bass Pro Dropen
Timeout Sports PubBar2610 US-80open
TinaCakesBakery · DessertDessert100 Colony Park Dropen
Tony's Fish HouseRestaurant (service type not stated)American · Seafood2735 Old Brandon Rdopen
Tony’s Tamales in Pearl, MSQuick service · Restaurant (service type not stated)401 Cross Park Dropen
Tropical Smoothie Cafe Tropical Smoothie CafeJuice, smoothie, tea · CaféJuice / smoothies · Healthy / salads / bowls · Coffee238 S Pearson Roadopen
Twisted Kitty CreationsBakeryBakery3627 Highway 80 E Ste Dopen
Waffle House Waffle HouseCasual diningBreakfast · American309 S Pearson Rdopen
Waffle House Waffle HouseCasual diningBreakfast · American351 Airport Rd Sopen
Waffle House Waffle HouseCasual diningBreakfast · American3129 Highway 80 Eopen
Walmart BakeryBakeryBakery5520 Highway 80 Eopen
Wendy's Wendy'sQuick serviceBurgers · American310 S. Pearson Roadopen
WhatchaPhilly Subs & MoreRestaurant (service type not stated)Sandwiches · American200 Bass Pro Dropen
Why Not NutritionRestaurant (service type not stated)Breakfast5905 Old Brandon Rd Ste 13open
Wing Zone Wing ZoneRestaurant (service type not stated) · Specialty food shop · Quick service · Delivery-focusedSandwiches · Chicken / wings · American190 Riverwind E Dr Ste 307open
WINGS SPOTRestaurant (service type not stated)414 Riverwind Dropen
X CafeRestaurant (service type not stated)2409 Highway 80 Eopen
Yamato Dining IncRestaurant (service type not stated)200 Bass Pro Dr Ste 106open
Youngstown Restaurant Associates, IncRestaurant (service type not stated)208 N Pearson Rdopen
Yummy Japanese ExpressRestaurant (service type not stated)Japanese · Asian3039 US-80 Eopen
Zaxby's Zaxby'sQuick service200 One Stop Placeopen
Zento Sushi & HibachiBuffetJapanese · Sushi190 Riverwind Dropen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19943838————SIC1987
19953636————SIC1987
19964141————SIC1987
19975353————SIC1987
19985950173111NAICS1997
1999615318314—NAICS1997
2000585321293—NAICS1997
2001615724302—NAICS1997
2002565219302—NAICS1997
2003595315332—NAICS2002
2004655917361—NAICS2002
2005614913312—NAICS2002
2006625014302—NAICS2002
2007655517332—NAICS2002
2008625318293—NAICS2007
2009625318302—NAICS2007
2010655717343—NAICS2007
2011615616362—NAICS2007
2012625618323—NAICS2012
2013635719314—NAICS2012
2014655920305—NAICS2012
2015676118336—NAICS2012
2016716420337—NAICS2012
2017706118347—NAICS2017
2018736721377—NAICS2017
2019837525397—NAICS2017
2020796923358—NAICS2017
2021736421347—NAICS2017
2022827219438—NAICS2022
2023817522447—NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 39208. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
391931.7 mi12010
392184.4 mi262023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.