BMIE Market 39218

Rankin County, Mississippi · ZCTA boundaries as of 2020

Profile

Population (current estimate)	6,873 2020–2024 ACS 5-year estimate ±378 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,695 2020–2024 ACS 5-year estimate ±275 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	6,943 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,857 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$65,327 2020–2024 ACS 5-year estimate ±7,011 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	36.2 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,185 2020–2024 ACS 5-year estimate ±88 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$128,900 2020–2024 ACS 5-year estimate ±44,069 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	17.7 sq mi Census Gazetteer 2020
Restaurants	26 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 39218
Restaurants per 10,000 residents	30.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-3.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+18.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+30.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+160.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	29 (range 24–33) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.24) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	48 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	55 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	46 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	41 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 39218. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.24, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Mississippi and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 279, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 48 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	54.9	55	40%	+22.0
Restaurant Opportunity Score	46.0	46	35%	+16.1
Market Momentum Score	40.8	41	25%	+10.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	6,873	65	40%	+26.1
Median household income (ACS)	65,327	39	40%	+15.7
Households (ACS)	2,695	66	20%	+13.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 46 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	18.2	62	35%	+21.5
Restaurants per 10,000 residents (lower = more room)	37.8	14	25%	+3.6
Population (ACS)	6,873	65	20%	+13.0
Median household income (ACS)	65,327	39	20%	+7.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 41 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-3.7	24	50%	+11.9
10-year restaurant growth	18.2	62	30%	+18.5
20-year restaurant growth	30	52	20%	+10.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (57)

By cuisine

American 11 · Bakery 7 · Cajun, Creole, Southern 6 · Dessert 6 · Asian 4 · Burgers 4 · Coffee 4 · Juice / smoothies 4 · Sandwiches 4 · BBQ 3 · Chicken / wings 3 · Japanese 3 · Mexican 3 · Sushi 3 · Breakfast 2 · Chinese 2 · Ice cream / frozen desserts 2 · Pizza 2 · Thai 2 · Healthy / salads / bowls 1 · Italian 1 · Latin American (other) 1 · Seafood 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 29 · Quick service 17 · Bakery 9 · Dessert 8 · Café 4 · Juice, smoothie, tea 4 · Casual dining 3 · Coffee shop 2 · Specialty food shop 2 · Other 2 · Bar 1 · Buffet 1 · Food truck 1

Name	Type	Cuisine	Address	Status
49 Nutrition	Juice, smoothie, tea	Juice / smoothies · Tea / bubble tea · Healthy / salads / bowls	1201 US 49	open
A'HA Crawfish Bistro	Restaurant (service type not stated)	Cajun, Creole, Southern · Asian	1055 Highway 49 S	open
Amazing Grace Eatery	Bakery	Bakery	1201 Highway 49 S	open
Bangkok Thai Cuisine	Restaurant (service type not stated)	Thai	1055 Highway 49 S	open
Bimbo Bakeries USA Bimbo Bakeries USA	Bakery · Dessert	Bakery · Dessert	635 Highway 49 S	open
Bop's Frozen Custard	Dessert	Ice cream / frozen desserts	103 Market Pl	open
Burger King Burger King	Quick service	Burgers · American	1010 US 49	open
Captain D's	Restaurant (service type not stated)	Seafood	895 Highway 49 S	open
Chaba Thai Cuisine	Restaurant (service type not stated)	Thai · Asian	1055 US 49 A	open
China Buffet	Restaurant (service type not stated)	Chinese	1055 Highway 49 S	open
Corbans	Casual dining · Bar	Cajun, Creole, Southern	1397 Highway 49 S	open
Corban’s New Orleans Sno ball Cafe’	Restaurant (service type not stated)	Cajun, Creole, Southern	1201 Highway 49 S	open
Dairy Queen Grill and Chill Dairy Queen	Quick service · Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts	105 E Harper St	open
Deep South Cafe and Gifts	Coffee shop · Café	Coffee	1201 US 49 #22	open
Dickey's Barbecue Pit	Quick service · Restaurant (service type not stated)	BBQ	1201 US 49 S Ste 5	open
Donut Palace	Bakery	Bakery	1201 Highway 49 S	open
Donut Shop	Bakery · Dessert · Café	Dessert · Coffee	718 Old Highway 49 S	open
El Ranchito	Restaurant (service type not stated)	Mexican · Latin American (other)	1172 US 49	open
Florence, MS Krystal	Quick service		3100 Highway 49 South	open
Hibachi Buffet & Sushi	Buffet	Japanese · Sushi · Chinese	190 Market Pl	open
Honeymade Cupcakes	Bakery · Dessert	Dessert · Bakery	216 Bradford Pl	open
Hwy 49 & Harper Whataburger	Quick service		906 HIGHWAY 49 S	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	102 Marketplace Drive	open
KLLM - Jackson Terminal	Restaurant (service type not stated)		135 Riverview Dr	open
Lost Pizza Co. Richland Lost Pizza Co. Indianola	Restaurant (service type not stated)	Pizza · Italian	1201 US 49	open
Mazzios	Restaurant (service type not stated) · Quick service	Pizza	1040 Highway 49 S	open
McAlister's Deli McAlister's Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	1040 Hwy 49 South Suite A	open
McDonald's McDonald's	Quick service	Burgers · American	1196 Hwy 49 S	open
Mi Cabrito	Restaurant (service type not stated) · Casual dining	Mexican · American	655 US 49	open
Oec Express Richland Llc	Restaurant (service type not stated)		1201 Highway 49 S Ste 20	open
OEC Japanese Express	Restaurant (service type not stated)	Japanese · Sushi · Asian	1201 US 49	open
Pizza Hut Express Pizza Hut	Quick service		901 US 49 Frontage Road	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	1176 Highway 49 S	open
Sam's Southern Eatery	Restaurant (service type not stated)	American	190 Market Pl	open
Smoothie King	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies	918 US 49 S	open
Smoothie King	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies	918 US 49 S	open
Sonic Drive In Sonic Drive-In	Restaurant (service type not stated) · Quick service	American	1007 Highway 49 S	open
Squealgood BBQ	Restaurant (service type not stated)	American · Cajun, Creole, Southern · BBQ	721 Old Highway 49 S	open
Subway	Other	Sandwiches	200 Market Pl	open
Subway Restaurants	Other	Sandwiches	760 Highway 49 S	open
Sunshine Nutrition	Juice, smoothie, tea	Juice / smoothies	120 Scarbrough St Ste B	open
Sushi Village	Restaurant (service type not stated)	Japanese · Sushi · Asian	190 Marketplace Dr	open
Sweet Chix	Food truck		304 Carrier Blvd	open
T-Ray’s Bbq	Restaurant (service type not stated)	BBQ	655 Highway 49 S	open
Taco Bell Taco Bell	Quick service	Mexican	1170 Highway 49 South	open
The Donut Shop Cafe	Bakery · Dessert · Café	Dessert · Coffee · Bakery	718 US 49	open
The Espresso Bar	Coffee shop · Restaurant (service type not stated) · Café	Coffee	US 49	open
The Golden Donut	Bakery · Dessert	Dessert · Breakfast	1101 Highway 49 S	open
the warehouse eatery	Restaurant (service type not stated)	American · Cajun, Creole, Southern	402 U.S. 49 Frontage Rd	open
Tom's Fried Pies	Restaurant (service type not stated) · Bakery	Bakery · American	1201 US 49 Ste 18	open
Tropical Sno Richland	Dessert	Dessert	116 Southgate Dr	open
Waffle House Waffle House	Restaurant (service type not stated) · Casual dining	American · Breakfast	710 Highway 49 S	open
Walmart Bakery	Specialty food shop · Bakery · Quick service	Sandwiches · Bakery	200 Market Pl	open
Wendy's Wendy's	Quick service	Burgers · American	902 Hwy. 49	open
Whataburger Whataburger	Quick service	Burgers · American	906 HIGHWAY 49 S	open
Zaxby's Zaxby's	Restaurant (service type not stated) · Quick service	Chicken / wings	102 Marketplace Dr	open
Kick’n Nutrition	Juice, smoothie, tea	Juice / smoothies	1201 Highway 49 S Ste 44	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	10	10	—	—	—	—	SIC1987
1995	10	10	—	—	—	—	SIC1987
1996	12	12	—	—	—	—	SIC1987
1997	12	12	—	—	—	—	SIC1987
1998	15	15	3	11	1	—	NAICS1997
1999	15	15	2	12	1	—	NAICS1997
2000	15	15	2	12	1	—	NAICS1997
2001	16	16	2	13	1	—	NAICS1997
2002	19	19	4	13	1	—	NAICS1997
2003	20	20	5	14	1	—	NAICS2002
2004	18	18	4	13	1	—	NAICS2002
2005	20	20	4	14	1	—	NAICS2002
2006	19	17	3	12	1	—	NAICS2002
2007	23	22	3	15	2	—	NAICS2002
2008	24	23	4	14	3	—	NAICS2007
2009	26	25	4	15	4	—	NAICS2007
2010	22	21	4	13	2	—	NAICS2007
2011	23	22	4	15	1	—	NAICS2007
2012	23	22	4	17	—	—	NAICS2012
2013	23	22	4	16	—	—	NAICS2012
2014	25	24	6	15	—	—	NAICS2012
2015	25	24	6	15	—	—	NAICS2012
2016	27	26	4	20	—	—	NAICS2012
2017	28	27	7	18	—	—	NAICS2017
2018	28	27	6	19	—	—	NAICS2017
2019	32	31	7	22	—	—	NAICS2017
2020	28	27	6	19	—	—	NAICS2017
2021	26	25	5	17	—	—	NAICS2017
2022	27	26	5	17	—	—	NAICS2022
2023	26	26	6	16	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 39218. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
39208	4.4 mi	75	2023
39201	4.7 mi	17	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.