BMIE Market 43348

Logan County, Ohio · ZCTA boundaries as of 2020

Profile

Population (current estimate)	1,897 2020–2024 ACS 5-year estimate ±330 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	935 2020–2024 ACS 5-year estimate ±184 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	1,984 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,727 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$51,426 2020–2024 ACS 5-year estimate ±9,319 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	48.6 2020–2024 ACS 5-year estimate ±7 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$637 2020–2024 ACS 5-year estimate ±124 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$173,000 2020–2024 ACS 5-year estimate ±33,946 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	2.3 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 43348
Restaurants per 10,000 residents	45.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+30.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+18.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+44.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	11 (range 7–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.04) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	42 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	34 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	35 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	66 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 43348. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.04, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Ohio and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 989, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 42 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	33.8	34	40%	+13.5
Restaurant Opportunity Score	35.3	35	35%	+12.3
Market Momentum Score	65.7	66	25%	+16.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 34 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	1,897	44	40%	+17.5
Median household income (ACS)	51,426	17	40%	+6.7
Households (ACS)	935	48	20%	+9.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 35 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	18.2	62	35%	+21.5
Restaurants per 10,000 residents (lower = more room)	68.5	7	25%	+1.6
Population (ACS)	1,897	44	20%	+8.8
Median household income (ACS)	51,426	17	20%	+3.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	30	83	50%	+41.6
10-year restaurant growth	18.2	62	30%	+18.5
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (20)

By cuisine

American 6 · Pizza 2 · Sandwiches 2 · Asian 1 · Bakery 1 · Breakfast 1 · Burgers 1 · Chinese 1 · Coffee 1 · Dessert 1 · Ice cream / frozen desserts 1 · Indian 1 · Juice / smoothies 1 · Mexican 1

By type

Restaurant (service type not stated) 10 · Bar 6 · Casual dining 4 · Quick service 4 · Dessert 2 · Food truck 2 · Bakery 1 · Brewery / taproom 1 · Café 1 · Coffee shop 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Backdoor Lounge	Bar · Restaurant (service type not stated)		130 E Warden St	open
China Fortune	Restaurant (service type not stated)	Chinese · Asian	223 S Orchard Island Dr	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · American	DQ Grill & Chill Restaurant 432 E Main St	open
Gathering Grounds Coffee Shop	Coffee shop · Restaurant (service type not stated) · Café	Coffee	377 W Main St	open
Indian Head Roadhouse	Restaurant (service type not stated)	American	509 W Main St	open
Indian Lake Brewing Company	Brewery / taproom · Bar		184 W Main St	open
Indian Lake Marine	Restaurant (service type not stated)	Indian	457 E Main St	open
Indian Lake Pizza and Subs	Restaurant (service type not stated) · Casual dining	Pizza · American	424 E Main St	open
Jac N Do's Pizza	Restaurant (service type not stated)	Pizza · American	302 W Main St	open
Lulu's at the Lake	Casual dining · Restaurant (service type not stated) · Bar		156 E Main St	open
McDonald's McDonald's	Quick service	Burgers · American	431 E Main St	open
Pulp Juice Bar	Juice, smoothie, tea · Bar	Juice / smoothies	337 E Main St	open
State of The Sandwich at Indian Lake Ohio	Food truck	Sandwiches		open
Stewart's Drive-In	Food truck		8080 State Route 366	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	204 Lincoln Blvd	open
Taco Bell Taco Bell	Quick service	Mexican	137 East Main Street	open
The Donut Shop and Bakery on the Lake	Bakery · Dessert	Dessert · Bakery	121 E Main St	open
The Landing Tavern	Bar · Casual dining		235 E Main St	open
THE Root Beer Stand at Indian Lake	Restaurant (service type not stated) · Bar		8080 OH-366	open
Woody's Diner	Casual dining	American · Breakfast	7838 State Route 366	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	10	9	—	—	—	1	SIC1987
1995	10	9	—	—	—	1	SIC1987
1996	11	9	—	—	—	2	SIC1987
1997	11	9	—	—	—	2	SIC1987
1998	14	11	4	6	1	2	NAICS1997
1999	16	14	4	9	1	1	NAICS1997
2000	16	13	4	9	—	1	NAICS1997
2001	17	14	6	7	—	1	NAICS1997
2002	15	13	4	9	—	1	NAICS1997
2003	16	13	5	8	—	2	NAICS2002
2004	17	14	6	8	—	2	NAICS2002
2005	16	13	4	9	—	2	NAICS2002
2006	17	12	4	6	2	4	NAICS2002
2007	15	12	4	7	1	2	NAICS2002
2008	16	13	3	8	2	2	NAICS2007
2009	15	12	3	7	2	2	NAICS2007
2010	12	9	3	5	1	2	NAICS2007
2011	11	8	3	4	1	2	NAICS2007
2012	12	11	5	5	1	1	NAICS2012
2013	12	11	5	5	1	1	NAICS2012
2014	13	12	5	6	1	1	NAICS2012
2015	14	14	7	6	1	—	NAICS2012
2016	14	14	7	6	1	—	NAICS2012
2017	13	12	5	6	—	—	NAICS2017
2018	11	10	4	5	—	—	NAICS2017
2019	11	10	4	5	—	—	NAICS2017
2020	10	9	3	5	—	—	NAICS2017
2021	10	9	3	5	—	—	NAICS2017
2022	13	13	6	5	—	—	NAICS2022
2023	13	13	6	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 43348. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
43333	2.6 mi	—
43331	4.2 mi	8	2023
43324	4.2 mi	4	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.