BMIE Market 46235

Marion County, Indiana · ZCTA boundaries as of 2020

Profile

Population (current estimate)	36,317 2020–2024 ACS 5-year estimate ±2,453 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	13,442 2020–2024 ACS 5-year estimate ±732 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	30,825 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	12,919 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$58,951 2020–2024 ACS 5-year estimate ±3,224 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	30.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$973 2020–2024 ACS 5-year estimate ±112 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$185,800 2020–2024 ACS 5-year estimate ±13,529 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	9.6 sq mi Census Gazetteer 2020
Restaurants	4 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 46235
Restaurants per 10,000 residents	1.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+200.0% DERIVED: 2016 → 2021, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+33.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+100.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+100.0% DERIVED: 1998 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	3 (range 1–6) FORECAST · linear trend v1 fitted to 2010–2023 (11 points, +0.1 per year, r² 0.05) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	75 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	66 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	75 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	88 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 46235. Projection: linear trend v1, fitted 2010–2023, +0.1 restaurants per year, r² 0.05, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Indiana and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 606, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	66.3	66	40%	+26.5
Restaurant Opportunity Score	74.7	75	35%	+26.1
Market Momentum Score	88.0	88	25%	+22.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	36,317	92	40%	+36.9
Median household income (ACS)	58,951	28	40%	+11.1
Households (ACS)	13,442	91	20%	+18.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	33.3	73	35%	+25.7
Restaurants per 10,000 residents (lower = more room)	1.1	100	25%	+25.0
Population (ACS)	36,317	92	20%	+18.5
Median household income (ACS)	58,951	28	20%	+5.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 88 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	200	99	50%	+49.5
10-year restaurant growth	33.3	73	30%	+22.0
20-year restaurant growth	100	82	20%	+16.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (27)

By cuisine

American 7 · Chicken / wings 4 · Latin American (other) 3 · Mexican 3 · Seafood 3 · Bakery 2 · Burgers 2 · Dessert 2 · Pizza 2 · Asian 1 · Cajun, Creole, Southern 1 · Caribbean 1 · Ice cream / frozen desserts 1 · Tea / bubble tea 1 · Vegetarian 1 · Vietnamese 1

By type

Restaurant (service type not stated) 19 · Dessert 3 · Quick service 3 · Bakery 2 · Casual dining 2 · Food truck 2 · Bar 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Ann's Boba Tea	Juice, smoothie, tea	Tea / bubble tea · Asian	3827 N Mitthoefer Rd	open
Carnitas El Tarasco	Restaurant (service type not stated)	Mexican · Latin American (other)	3827 N Mitthoefer Rd	open
Chester's Chicken	Restaurant (service type not stated)	Chicken / wings	9950 E 38th St	open
Chicago's Fish and Chicken	Restaurant (service type not stated)	American · Seafood · Chicken / wings	3720 N Mitthoefer Rd	open
Cul De Sac Kitchen	Restaurant (service type not stated) · Casual dining	Vegetarian · American	3827 N Mitthoefer Rd	open
Dave's Hot Chicken	Restaurant (service type not stated)	Chicken / wings	3590 W Dublin Granville Rd	open
El Toluqueño	Restaurant (service type not stated) · Dessert	Mexican	3827 N Mitthoefer Rd	open
Fish 'n Wingz	Quick service · Restaurant (service type not stated)	Burgers · Seafood · Chicken / wings	9002 E 42nd St	open
Friday Freestyle	Restaurant (service type not stated)	Vietnamese	10117 Ellis Dr	open
Gq's Grill	Quick service		9937 E 42nd St	open
Gramboli's Pizza	Restaurant (service type not stated)	Pizza	3816 N Mitthoefer Rd	open
Hibachi Juicy Wing	Restaurant (service type not stated)	American	3827 N Mitthoefer Rd	open
Huge Impact Restaurant	Restaurant (service type not stated)	American · Cajun, Creole, Southern	3827 N Mitthoefer Rd	open
Long John Silvers	Restaurant (service type not stated)	Seafood	10030 E 38th St	open
Lulae's Grill & Catering	Restaurant (service type not stated)		3827 N Mitthoefer Rd	open
Luna Caribbean Restaurant	Restaurant (service type not stated)	Caribbean · Latin American (other)	9937 E 42nd St	open
Mayos Pizza	Restaurant (service type not stated) · Casual dining	Pizza · American	3827 N Mitthoefer Rd	open
Moose Liquor Sunnyside Rd	Bar		5780 Sunnyside Rd	open
Ms. Marsha's Sweets	Dessert · Bakery	Dessert · Bakery	3827 N Mitthoefer Rd	open
Panaderia y Reposteria Emanuel	Bakery	Bakery · Latin American (other)	3827 N Mitthoefer Rd	open
Papa Restaurant	Restaurant (service type not stated)	American		open
Paradise Breeze Pizzeria	Restaurant (service type not stated)		3827 N Mitthoeffer Rd, B6	open
Shelbies Treats	Dessert · Food truck	Ice cream / frozen desserts · Dessert	3827 N Mitthoefer Rd	open
Taqueria Don Benito	Restaurant (service type not stated)		3820 N German Church Rd	open
The Latin Flavor	Restaurant (service type not stated) · Food truck	Mexican	9930 E 38th St	open
Wendy's Wendy's	Quick service	Burgers · American	5765 Sunnyside Drive	open
Neveria El Goy	Dessert	Ice cream / frozen desserts	3827 N Mitthoefer Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1998	3	2	1	1	—	1	NAICS1997
1999	2	1	—	1	—	1	NAICS1997
2000	2	1	—	1	—	1	NAICS1997
2001	2	1	—	1	—	1	NAICS1997
2002	3	2	1	1	—	1	NAICS1997
2003	3	2	1	1	—	1	NAICS2002
2004	5	4	1	3	—	1	NAICS2002
2005	5	4	2	2	—	1	NAICS2002
2006	6	5	2	3	—	1	NAICS2002
2007	6	5	2	3	—	1	NAICS2002
2008	6	6	2	4	—	—	NAICS2007
2009	6	6	2	4	—	—	NAICS2007
2010	5	5	2	3	—	—	NAICS2007
2011	4	4	2	2	—	—	NAICS2007
2012	3	3	1	2	—	—	NAICS2012
2013	4	3	1	2	—	—	NAICS2012
2014	3	2	1	1	—	—	NAICS2012
2015	4	3	2	1	—	—	NAICS2012
2016	3	2	1	1	—	—	NAICS2012
2017	3	—	—	—	—	—	NAICS2017
2018	3	—	—	—	—	—	NAICS2017
2019	4	—	—	—	—	—	NAICS2017
2020	6	3	—	—	—	—	NAICS2017
2021	8	6	—	3	—	—	NAICS2017
2022	6	4	—	—	—	—	NAICS2022
2023	6	4	—	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 46235. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
46216	2.7 mi	14	2023
46229	3.4 mi	44	2023
46226	3.9 mi	61	2023
46236	4.1 mi	48	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.