BMIE Market 46259

Marion County, Indiana · ZCTA boundaries as of 2020

Profile

Population (current estimate)	15,169 2020–2024 ACS 5-year estimate ±1,441 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,925 2020–2024 ACS 5-year estimate ±416 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,617 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,057 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$129,345 2020–2024 ACS 5-year estimate ±7,353 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.7 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,220 2020–2024 ACS 5-year estimate ±434 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$342,000 2020–2024 ACS 5-year estimate ±19,615 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	22.7 sq mi Census Gazetteer 2020
Restaurants	3 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 46259
Restaurants per 10,000 residents	0.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+200.0% DERIVED: 2016 → 2021, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+200.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+200.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	4 (range 3–6) FORECAST · linear trend v1 fitted to 2011–2023 (11 points, +0.2 per year, r² 0.80) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	87 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	83 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	93 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	84 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 46259. Projection: linear trend v1, fitted 2011–2023, +0.2 restaurants per year, r² 0.80, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Indiana and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 606, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 87 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	82.7	83	40%	+33.1
Restaurant Opportunity Score	92.8	93	35%	+32.5
Market Momentum Score	84.3	84	25%	+21.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	15,169	77	40%	+30.7
Median household income (ACS)	129,345	93	40%	+37.1
Households (ACS)	4,925	74	20%	+14.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 93 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	200	97	35%	+34.1
Restaurants per 10,000 residents (lower = more room)	2.0	99	25%	+24.8
Population (ACS)	15,169	77	20%	+15.4
Median household income (ACS)	129,345	93	20%	+18.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	200	99	50%	+49.5
10-year restaurant growth	200	97	30%	+29.2
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (19)

By cuisine

Pizza 5 · Coffee 3 · American 2 · Dessert 2 · Mexican 2 · Bakery 1 · BBQ 1 · Breakfast 1 · Burgers 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Sandwiches 1 · Southwestern / Tex-Mex 1

By type

Quick service 7 · Bar 6 · Restaurant (service type not stated) 5 · Bakery 2 · Café 2 · Casual dining 2 · Coffee shop 2 · Dessert 2 · Winery / distillery / taproom 2 · Delivery-focused 1 · Specialty food shop 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Allen's Pizza & More	Quick service · Restaurant (service type not stated)	Pizza	11143 Exchange St	open
Amy's Winehouse	Bar		6663 Silver Creek Dr	open
Brandywine Creek Vineyards & Winery	Winery / distillery / taproom · Bar		12524 Southeastern Ave	open
Buck Creek Winery	Winery / distillery / taproom · Bar		11747 Indian Creek Rd S	open
Chester Chicken Godfather's Pizza Dayton, OH	Quick service · Restaurant (service type not stated)	Pizza	6925 S Franklin Rd	open
Cold Stone Creamery Cold Stone Creamery	Juice, smoothie, tea · Dessert	Juice / smoothies · Ice cream / frozen desserts · Dessert	6925 S Franklin Rd	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	8134 E Southport Rd	open
Magoo's Pizza	Restaurant (service type not stated)	Pizza	6925 S Franklin Rd Ste 106	open
McCormick’s Cafe	Café	Coffee	6215 S Franklin Rd	open
McDonald's McDonald's	Quick service	Burgers · Breakfast	8148 E Southport Rd	open
Now That's Bar-b-que!	Restaurant (service type not stated)	BBQ	11143 Exchange St	open
Old McDonalds Cafe	Casual dining	American	11143 Exchange St	open
Papa Johns Pizza Papa John's Pizza	Quick service · Delivery-focused	Pizza	8142 E Southport Rd Ste 110	open
Peterson Pub	Bar			open
Red Cactus Mexican Restaurant and Bar	Bar	Mexican · Southwestern / Tex-Mex	8142 E Southport Rd	open
Rice And Slice Deli	Specialty food shop · Quick service	Sandwiches · Pizza	11143 Exchange St	open
Shakers Good Eats & Ale	Restaurant (service type not stated) · Casual dining · Bar	American	8142 E Southport Rd	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	8144 E Southport Rd	open
Taco Bell Taco Bell	Quick service	Mexican	8120 E Southport Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	2	1	—	—	—	1	SIC1987
1995	1	1	—	—	—	—	SIC1987
1996	2	2	—	—	—	—	SIC1987
1997	1	1	—	—	—	—	SIC1987
1998	1	1	1	—	—	—	NAICS1997
1999	1	1	1	—	—	—	NAICS1997
2000	1	1	1	—	—	—	NAICS1997
2001	4	4	2	2	—	—	NAICS1997
2002	3	3	3	—	—	—	NAICS1997
2003	3	3	2	1	—	—	NAICS2002
2004	2	2	1	1	—	—	NAICS2002
2005	3	3	2	1	—	—	NAICS2002
2006	1	1	1	—	—	—	NAICS2002
2007	1	1	1	—	—	—	NAICS2002
2008	1	1	1	—	—	—	NAICS2007
2009	2	2	2	—	—	—	NAICS2007
2010	1	1	1	—	—	—	NAICS2007
2011	1	1	1	—	—	—	NAICS2007
2012	1	1	1	—	—	—	NAICS2012
2013	1	1	—	1	—	—	NAICS2012
2014	2	2	2	—	—	—	NAICS2012
2015	1	1	1	—	—	—	NAICS2012
2016	1	1	1	—	—	—	NAICS2012
2019	3	3	—	—	—	—	NAICS2017
2020	3	3	—	—	—	—	NAICS2017
2021	3	3	—	—	—	—	NAICS2017
2022	4	4	3	—	—	—	NAICS2022
2023	4	3	—	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 46259. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
46239	5.0 mi	18	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.