BMIE Market 46239

Marion County, Indiana · ZCTA boundaries as of 2020

Profile

Population (current estimate)	33,931 2020–2024 ACS 5-year estimate ±2,361 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	11,961 2020–2024 ACS 5-year estimate ±742 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	25,345 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,628 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$100,331 2020–2024 ACS 5-year estimate ±6,718 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	33.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,517 2020–2024 ACS 5-year estimate ±106 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$275,400 2020–2024 ACS 5-year estimate ±12,993 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	28.3 sq mi Census Gazetteer 2020
Restaurants	18 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 46239
Restaurants per 10,000 residents	5.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+20.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+20.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+50.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+125.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	18 (range 15–21) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.13) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	80 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	87 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	79 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	71 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 46239. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.13, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Indiana and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 606, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	86.7	87	40%	+34.7
Restaurant Opportunity Score	79.2	79	35%	+27.7
Market Momentum Score	70.6	71	25%	+17.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 87 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	33,931	91	40%	+36.4
Median household income (ACS)	100,331	81	40%	+32.5
Households (ACS)	11,961	89	20%	+17.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	20	63	35%	+22.1
Restaurants per 10,000 residents (lower = more room)	5.3	91	25%	+22.7
Population (ACS)	33,931	91	20%	+18.2
Median household income (ACS)	100,331	81	20%	+16.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	20	77	50%	+38.7
10-year restaurant growth	20	63	30%	+18.9
20-year restaurant growth	50	65	20%	+13.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (40)

By cuisine

American 8 · Pizza 8 · Burgers 5 · Mexican 4 · Bakery 3 · Italian 3 · Sandwiches 3 · Asian 2 · Coffee 2 · Dessert 2 · Southwestern / Tex-Mex 2 · BBQ 1 · Chinese 1 · Latin American (other) 1 · Thai 1

By type

Restaurant (service type not stated) 27 · Quick service 11 · Bakery 4 · Casual dining 4 · Bar 3 · Café 2 · Dessert 2 · Other 1

Name	Type	Cuisine	Address	Status
Aunt Millie's Bakeries	Bakery	Bakery	8215 Brookville Rd	open
Baan Thai Bistro	Restaurant (service type not stated)	Thai · Asian	8705 Southeastern Ave	open
Baked & Battered	Bakery · Dessert	Bakery · Dessert	8912 Black Marlin Ct	open
Big Cheese Pizza	Restaurant (service type not stated)	Pizza	8913 Southeastern Ave	open
Bigsy's Sports Grill	Bar · Casual dining	American	7802 Brookville Rd	open
Blimpie	Quick service		10121 E Washington St	open
Bread By Jen	Restaurant (service type not stated) · Bakery	Bakery	8831 Southeastern Ave Ste B	open
Brewskies Pub & Eatery	Bar · Casual dining		7925 Southeastern Ave	open
Burger King Burger King	Quick service	Burgers · American	7730 Brookville Rd	open
Burger King Burger King	Quick service · Restaurant (service type not stated)	Burgers	8020 Brookville Rd	open
Choco Pan	Bakery · Dessert	Dessert	8320 Brookville Rd Ste O	open
Circle City Pizza	Restaurant (service type not stated)	Pizza	7919 Southeastern Ave	open
Donatos Pizza Donatos Pizza	Restaurant (service type not stated)	Pizza · Italian	5650 S Franklin Rd Ste 100A Suite 100A	open
El Arado	Restaurant (service type not stated)	Mexican	3851 Post Rd	open
El Rodeo 24	Restaurant (service type not stated)	Mexican · Latin American (other)	5636 Mutual Ln	open
El Sabroso Taco	Restaurant (service type not stated)	Southwestern / Tex-Mex	613 Woods Crossing Dr	open
Fizz'n	Café	Coffee	8901 Southeastern Ave	open
Generations Grill	Casual dining · Restaurant (service type not stated) · Bar	American	7628 Southeastern Ave	open
GNM Kenyan Coffee Imports LLC	Café	Coffee	8320 Brookville Rd	open
GOD FATHERS PIZZA EXPRESS Godfather's Pizza Albuquerque	Restaurant (service type not stated) · Casual dining	Pizza · American	8020 Brookville Rd	open
Huddle House	Restaurant (service type not stated)	American	7735 Brookville Rd	open
Li's Garden	Restaurant (service type not stated)	Chinese · Asian	5650 S Franklin Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	7822 Brookville Road	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	3515 S Post Rd	open
Mr. T's Bar-b-que & Fish	Restaurant (service type not stated)		7919 Southeastern Ave	open
New Bethel Ordinary	Restaurant (service type not stated)	Pizza	8838 Southeastern Ave	open
Papa Murphy's Take 'N' Bake Pizza	Restaurant (service type not stated)	Pizza	10121 E Washington St	open
Pot Belly Inn Corp	Restaurant (service type not stated)		8838 Southeastern Ave	open
Quickway Transportation	Restaurant (service type not stated)		1519 S Post Rd	open
Randy's Tu Your Door Pizza	Restaurant (service type not stated)	Pizza · Italian	8602 Southeastern Ave	open
Smokin Barrel Barbeque	Restaurant (service type not stated)	BBQ · American	2316 S German Church Rd	open
Subway	Other	Sandwiches	7735 Brookville Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	5650 S Franklin Road Ste 600	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3511 S Post Rd	open
Taco Bell Taco Bell	Quick service	Mexican · Southwestern / Tex-Mex	7650 Brookville Road	open
Taco Bell Taco Bell	Quick service	Mexican	3902 South Post Road	open
The Instant Replay Cafe	Quick service · Restaurant (service type not stated)		5646 Mutual Ln	open
Wendy's Wendy's	Quick service	Burgers · American	3810 S. Post Road	open
Wheatley's	Restaurant (service type not stated)	American	8902 Southeastern Ave	open
Xtrordinary Pizza	Restaurant (service type not stated)	Pizza · Italian	7639 Southeastern Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	8	—	—	—	4	SIC1987
1995	8	5	—	—	—	3	SIC1987
1996	9	7	—	—	—	2	SIC1987
1997	12	9	—	—	—	3	SIC1987
1998	11	8	5	2	—	3	NAICS1997
1999	10	8	4	2	1	2	NAICS1997
2000	18	15	8	3	3	2	NAICS1997
2001	16	12	5	4	2	2	NAICS1997
2002	16	13	6	6	1	2	NAICS1997
2003	14	12	7	4	1	1	NAICS2002
2004	14	12	6	5	1	1	NAICS2002
2005	12	11	5	5	1	—	NAICS2002
2006	16	15	8	6	1	—	NAICS2002
2007	15	13	7	6	—	1	NAICS2002
2008	19	15	7	8	—	3	NAICS2007
2009	17	13	5	8	—	3	NAICS2007
2010	17	13	4	8	1	3	NAICS2007
2011	18	15	4	10	1	2	NAICS2007
2012	20	16	5	11	—	3	NAICS2012
2013	19	15	5	10	—	3	NAICS2012
2014	19	15	5	10	—	3	NAICS2012
2015	17	14	4	10	—	2	NAICS2012
2016	18	15	4	11	—	2	NAICS2012
2017	21	18	6	12	—	3	NAICS2017
2018	18	15	4	11	—	3	NAICS2017
2019	18	15	4	11	—	3	NAICS2017
2020	17	13	3	10	—	3	NAICS2017
2021	19	16	3	12	—	3	NAICS2017
2022	21	16	3	12	—	3	NAICS2022
2023	23	18	5	12	—	4	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 46239. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
46229	4.8 mi	44	2023
46107	4.9 mi	12	2023
46219	4.9 mi	65	2023
46163	5.0 mi	13	2023
46259	5.0 mi	3	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.