BMIE Market 48015

Macomb County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	8,463 2020–2024 ACS 5-year estimate ±22 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,713 2020–2024 ACS 5-year estimate ±240 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,257 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,920 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$54,703 2020–2024 ACS 5-year estimate ±11,997 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.5 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$788 2020–2024 ACS 5-year estimate ±314 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$156,600 2020–2024 ACS 5-year estimate ±9,117 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	1.8 sq mi Census Gazetteer 2020
Restaurants	15 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48015
Restaurants per 10,000 residents	17.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+7.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+15.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-34.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 8–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	50 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	50 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	49 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	51 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 48015. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.01, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	49.8	50	40%	+19.9
Restaurant Opportunity Score	49.4	49	35%	+17.3
Market Momentum Score	51.4	51	25%	+12.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	8,463	68	40%	+27.3
Median household income (ACS)	54,703	21	40%	+8.5
Households (ACS)	3,713	70	20%	+14.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	15.4	59	35%	+20.6
Restaurants per 10,000 residents (lower = more room)	17.7	44	25%	+10.9
Population (ACS)	8,463	68	20%	+13.7
Median household income (ACS)	54,703	21	20%	+4.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	7.1	64	50%	+32.0
10-year restaurant growth	15.4	59	30%	+17.7
20-year restaurant growth	-34.8	8	20%	+1.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (26)

By cuisine

American 7 · Dessert 3 · Pizza 3 · Sandwiches 3 · Bakery 2 · Ice cream / frozen desserts 2 · Italian 2 · Mexican 2 · BBQ 1 · Burgers 1 · Chicken / wings 1 · Chinese 1 · Coffee 1 · Hot dogs 1 · Latin American (other) 1 · Mediterranean 1 · Middle Eastern 1 · Seafood 1

By type

Restaurant (service type not stated) 15 · Dessert 5 · Bar 4 · Casual dining 4 · Bakery 2 · Food truck 2 · Other 2 · Quick service 2 · Café 1

Name	Type	Cuisine	Address	Status
Beirut Bistro	Restaurant (service type not stated)	Middle Eastern	6740 E 10 Mile Rd	open
Best Buffalo Wings	Restaurant (service type not stated)	Chicken / wings · Seafood · American	7545 E 10 Mile Rd	open
Captain Kool Ice Cream	Dessert	Ice cream / frozen desserts	23968 Sherwood	open
Checkers Checkers and Rally's	Quick service · Restaurant (service type not stated)	Burgers	23815 Van Dyke Ave	open
China Villa	Restaurant (service type not stated) · Casual dining	Chinese · American	25019 Van Dyke Ave	open
D House of Angels	Café · Bar	Coffee	8250 E 10 Mile Rd	open
Dairy Freezzz Center Line	Dessert	Ice cream / frozen desserts · Dessert	24806 Van Dyke Ave	open
Dgy Enterprises, Llc	Restaurant (service type not stated)		25630 Van Dyke Ave Ste 2	open
Eagles's Cafe II	Quick service · Restaurant (service type not stated)	Mediterranean	6740 E 10 Mile Rd	open
F J Enterprizes Inc	Restaurant (service type not stated)		25615 Van Dyke Ave	open
Fancy Grill Truck	Food truck	BBQ · Mexican	24826 Van Dyke Ave	open
Franco's Pizzeria	Restaurant (service type not stated)	Pizza · Italian	24662 Van Dyke Ave	open
Fresh Start Coney Island and Restaurant	Restaurant (service type not stated)	American · Hot dogs	25604 Van Dyke Ave	open
Honee-Bee Donuts	Bakery · Dessert	Dessert · Bakery	24565 Van Dyke Ave	open
Krack Kandy	Dessert · Food truck		26829 Lawrence Ave	open
Leva Coney Island	Restaurant (service type not stated)	American	25604 Van Dyke Ave	open
Martin's Ham & Corned Beef	Restaurant (service type not stated)	American · Sandwiches	24564 Van Dyke Ave	open
Mr. Pita	Other	Sandwiches	7545 E 10 Mile Rd	open
Olympic Grill	Restaurant (service type not stated) · Casual dining · Bar	American	6700 E 10 Mile Rd	open
Pizza Depot	Restaurant (service type not stated)	Pizza	26631 Van Dyke Ave	open
SandBaggers Sports Bar and Grill	Bar · Casual dining		25615 Van Dyke Ave	open
Sharon's Sensational Sweets	Bakery · Dessert	Bakery · Dessert	6775 E 10 Mile Rd	open
Stosh's Pizza	Restaurant (service type not stated)	Pizza · Italian	24312 Van Dyke Ave	open
Subway	Other	Sandwiches	6780 E 10 Mile Rd	open
Taqueria Alma	Restaurant (service type not stated)	Mexican · Latin American (other)	25343 Van Dyke Ave	open
Te Roma	Bar · Casual dining	American	24436 Van Dyke Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	18	15	—	—	—	3	SIC1987
1995	16	13	—	—	—	3	SIC1987
1996	16	14	—	—	—	2	SIC1987
1997	20	19	—	—	—	1	SIC1987
1998	21	17	7	7	3	2	NAICS1997
1999	24	19	6	10	3	2	NAICS1997
2000	24	19	6	10	3	2	NAICS1997
2001	19	16	6	8	2	2	NAICS1997
2002	21	19	6	10	3	1	NAICS1997
2003	26	23	7	13	3	1	NAICS2002
2004	25	22	6	14	2	1	NAICS2002
2005	24	20	5	14	1	2	NAICS2002
2006	26	21	5	14	2	3	NAICS2002
2007	21	18	5	12	1	1	NAICS2002
2008	18	16	5	10	1	—	NAICS2007
2009	18	15	3	11	1	—	NAICS2007
2010	18	14	6	8	—	—	NAICS2007
2011	16	13	5	7	1	—	NAICS2007
2012	14	13	5	7	1	—	NAICS2012
2013	14	13	6	6	1	—	NAICS2012
2014	15	15	8	6	1	—	NAICS2012
2015	15	14	6	7	1	—	NAICS2012
2016	13	12	5	6	1	—	NAICS2012
2017	13	13	7	5	—	—	NAICS2017
2018	15	14	6	6	—	—	NAICS2017
2019	11	11	4	5	—	—	NAICS2017
2020	10	10	4	5	—	—	NAICS2017
2021	12	12	7	4	—	—	NAICS2017
2022	15	14	7	5	—	—	NAICS2022
2023	16	15	7	7	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48015. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
48091	1.8 mi	37	2023
48089	1.9 mi	46	2023
48093	2.5 mi	67	2023
48092	2.7 mi	99	2023
48088	3.3 mi	19	2023
48234	3.5 mi	27	2023
48030	3.8 mi	19	2023
48205	4.0 mi	26	2023
48021	4.3 mi	44	2023
48071	4.3 mi	90	2023
48066	5.0 mi	100	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.