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BMIE Market 48036

Macomb County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)22,538
2020–2024 ACS 5-year estimate ±1,146 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households9,595
2020–2024 ACS 5-year estimate ±520 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count20,980
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units9,942
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$70,071
2020–2024 ACS 5-year estimate ±6,170 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age39.1
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,102
2020–2024 ACS 5-year estimate ±51 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$203,700
2020–2024 ACS 5-year estimate ±14,440 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area8.3 sq mi
Census Gazetteer 2020
Restaurants29
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48036
Restaurants per 10,000 residents9.1
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+16.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+20.8%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+3.6%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+123.1%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202833 (range 30–37)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.61) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score66 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score69 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score64 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score63 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score69.16940%+27.7
Restaurant Opportunity Score63.76435%+22.3
Market Momentum Score63.56325%+15.9
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 69 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)22,5388340%+33.4
Median household income (ACS)70,0714740%+18.8
Households (ACS)9,5958520%+17.0
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 64 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth20.86435%+22.4
Restaurants per 10,000 residents (lower = more room)12.96125%+15.2
Population (ACS)22,5388320%+16.7
Median household income (ACS)70,0714720%+9.4
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 63 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth167450%+37.0
10-year restaurant growth20.86430%+19.2
20-year restaurant growth3.63720%+7.3
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (65)

By cuisine

American 12 · Sandwiches 11 · Coffee 10 · Dessert 6 · Pizza 6 · Bakery 4 · Mexican 4 · Burgers 3 · Chicken / wings 3 · Breakfast 2 · Italian 2 · Juice / smoothies 2 · Mediterranean 2 · Middle Eastern 2 · Southwestern / Tex-Mex 2 · Asian 1 · Cajun, Creole, Southern 1 · Chinese 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Ice cream / frozen desserts 1 · Latin American (other) 1

By type

Restaurant (service type not stated) 34 · Quick service 20 · Bar 8 · Coffee shop 8 · Bakery 7 · Casual dining 7 · Dessert 7 · Café 6 · Specialty food shop 4 · Juice, smoothie, tea 2 · Other 1

NameTypeCuisineAddressStatus
Aunt Millies Bakery Thrift ShopBakeryBakery38283 S Groesbeck Hwyopen
Biggby CoffeeCoffee shopCoffee40027 S Groesbeck Hwyopen
Boston MarketRestaurant (service type not stated)American37105 S Gratiot Aveopen
Burger KingRestaurant (service type not stated)Burgers37746 S Gratiot Aveopen
Che CosaCoffee shop · Restaurant (service type not stated) · CaféCoffee24394 Crocker Blvdopen
Chimera Tavern & Banquet HallBar · Casual dining43785 N Gratiot Aveopen
Chipotle Mexican Grill Chipotle Mexican GrillRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex40287 S Groesbeck Hwyopen
Chipotle Mexican Grill Chipotle Mexican GrillRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex24280 Hall Rdopen
Dairy Queen Grill & Chill Dairy QueenQuick service · DessertIce cream / frozen desserts · Dessert20515 N Nunneley Rdopen
Di Fragolina Dba Penne LaneRestaurant (service type not stated)44905 Morley Dropen
Dolce DessertsDessertDessert24394 Crocker Blvdopen
Dunkin' Dunkin'Bakery · Quick service · Dessert · Coffee shopDessert · Coffee4 S Groesbeck Hwyopen
Dunkin' Dunkin'Bakery · Juice, smoothie, tea · Dessert · Coffee shopDessert · Juice / smoothies · Coffee44975 N Gratiot Aveopen
Emerson's on the GrillRestaurant (service type not stated) · Casual dining · BarAmerican43390 Elizabeth Rdopen
Fire House Restaurant & BarBar37208 Harper Aveopen
Gratiot Ps LlcRestaurant (service type not stated)44629 N Gratiot Aveopen
Healthy ChickenRestaurant (service type not stated)Chicken / wings · Healthy / salads / bowls1187 Southbound Gratiot Aveopen
Hungry Howie's Hungry Howie'sQuick service · Restaurant (service type not stated)Pizza37265 Groesbeckopen
Imperial PalaceRestaurant (service type not stated)Chinese · Asian37507 Harper Aveopen
Jersey Mike's Jersey Mike's SubsQuick service · Restaurant (service type not stated) · Specialty food shopSandwiches24830 William P. Rosso Highwayopen
Jet's Pizza Jet's PizzaRestaurant (service type not stated)Pizza · Italian37525 Harper Aveopen
Jimmy Dee's Restaurant LoungeCasual diningSandwiches · American43820 N Groesbeck Hwyopen
Jimmy John's Jimmy John'sQuick service · Specialty food shopSandwiches40067 S Groesbeck Hwyopen
Jimmy John's Jimmy John'sQuick service · Specialty food shopSandwiches37119 S Gratiot Aveopen
Jon's Coney IslandRestaurant (service type not stated)Hot dogs20485 N Nunneley Rdopen
Kelly's place bar and grillBar · Casual dining136 S River Rdopen
KFCQuick service · Restaurant (service type not stated)Chicken / wings37710 S. Gratiot Aveopen
La Mia RestaurantRestaurant (service type not stated)Middle Eastern · Mediterranean · Italian43998 N Gratiot Aveopen
Lefty's Cheesesteaks, Burgers, & WingsRestaurant (service type not stated)Sandwiches40459 S Groesbeck Highwayopen
McDonald's McDonald'sQuick serviceBurgers · American1617 S Gratiot Aveopen
Mi Pueblo Express Mi PuebloRestaurant (service type not stated)Mexican · Latin American (other)26 S Groesbeck Hwyopen
Moceri Industries IncRestaurant (service type not stated)44945 Morley Dropen
Morley's Candy FactoryDessertDessert23770 Hall Rdopen
Numa Coffee Co.Coffee shop · CaféCoffee22789 Macomb Industrial Dropen
Panera Bread Panera BreadBakery · CaféBakery · Sandwiches · Coffee24910 William P Rosso Hwyopen
Papa Johns Papa John's PizzaQuick service · Restaurant (service type not stated)Pizza37115 gratiot avenueopen
Papa Romano'sRestaurant (service type not stated)Pizza37111 S Gratiot Aveopen
Penn Station East Coast Subs Penn Station East Coast SubsQuick serviceSandwiches · American44629 N Gratiot Aveopen
Pizza HutRestaurant (service type not stated)Pizza1180 S Gratiot Aveopen
Pizza RamRestaurant (service type not stated)Pizza37237 S Groesbeck Hwy # 480open
Pizza stop & BurekRestaurant (service type not stated) · Quick service37237 S Groesbeck Hwyopen
Polskis Pub And GrubBar38730 Harper Aveopen
Popeyes Louisiana Kitchen Popeyes Louisiana KitchenQuick serviceChicken / wings · Cajun, Creole, Southern37930 Southbound Gratiot Aveopen
Pub 1281Bar · Casual dining1281 S Gratiot Aveopen
Rivercrest Family DiningRestaurant (service type not stated)American37531 Harper Aveopen
Sanders Chocolate & Ice Cream ShoppeDessert23770 Hall Rdopen
Schafer Bakeries IncBakeryBakery38283 S Groesbeck Hwyopen
Shish Kabob ExpressRestaurant (service type not stated)Mediterranean · Middle Eastern37111 Gratiot Aveopen
Smokin' BarBQRestaurant (service type not stated)American37310 S Gratiot Aveopen
Smoothie HeavenRestaurant (service type not stated)21404 Cass Aveopen
Sonic Drive In Sonic Drive-InRestaurant (service type not stated) · Quick serviceAmerican40257 Groesbeck Highwayopen
Starbucks StarbucksCoffee shop · CaféCoffee24798 Rosso Hwyopen
Starbucks Coffee Company StarbucksCoffee shop · Café · BakeryCoffee · Bakery40451 S Groesbeck Hwyopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches1219 S Gratiot Aveopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches20485 Nunneley Road N.open
Taco BellQuick service · Restaurant (service type not stated)Mexican37510 S Gratiot Aveopen
The Pantry RestaurantRestaurant (service type not stated)Breakfast · American44945 Morley Dropen
The Rubber DuckCasual dining · Bar136 S River Rdopen
Tim Hortons Tim Hortons Cafe and Bake ShopCoffee shop · Quick service · Dessert · BakeryCoffee · Dessert39847 S Groesbeck Hwyopen
Tropical Smoothie Cafe Tropical Smoothie CafeJuice, smoothie, tea · Quick service · CaféJuice / smoothies · Coffee40027 S. Groesbeck Highwayopen
Tubby'sOtherSandwiches37594 S Gratiot Aveopen
Tubby's Sub Shop Tubby's Sub ShopsSpecialty food shop · Quick serviceSandwiches · American43561 N Groesbeck Hwyopen
Wendy's Wendy'sQuick serviceBurgers · American37794 S Gratiot Aveopen
Wiseguys Bar and GrillCasual dining · Bar37208 Harper Aveopen
Zorbas Family DiningRestaurant (service type not stated)American · Breakfast37116 S Groesbeck Hwyopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199414131SIC1987
199524213SIC1987
199630264SIC1987
199731292SIC1987
19983331131441NAICS1997
19993530121443NAICS1997
20003328101534NAICS1997
20013327101344NAICS1997
2002302491232NAICS1997
20033228121332NAICS2002
2004312791533NAICS2002
2005292471432NAICS2002
2006332891632NAICS2002
2007322391135NAICS2002
2008292391035NAICS2007
2009282271045NAICS2007
2010231941133NAICS2007
2011241851034NAICS2007
2012322791354NAICS2012
2013292481243NAICS2012
2014282571441NAICS2012
2015282571352NAICS2012
2016282481243NAICS2012
201728246135NAICS2017
201828257144NAICS2017
201930286184NAICS2017
202027255164NAICS2017
202132306204NAICS2017
202236337215NAICS2022
202333297166NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48036. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
480381.5 mi962023
480431.6 mi372023
480352.8 mi512023
480443.8 mi642023
483134.3 mi532023
480264.4 mi302023
480454.9 mi272023
480824.9 mi242023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.