BMIE Market 48045

Macomb County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	24,061 2020–2024 ACS 5-year estimate ±33 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	11,726 2020–2024 ACS 5-year estimate ±471 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	24,604 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	12,610 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$80,366 2020–2024 ACS 5-year estimate ±9,302 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	45.8 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,097 2020–2024 ACS 5-year estimate ±48 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$262,400 2020–2024 ACS 5-year estimate ±16,951 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	14.3 sq mi Census Gazetteer 2020
Restaurants	27 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48045
Restaurants per 10,000 residents	9.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-10.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	27 (range 24–30) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.19) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	60 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	77 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	59 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	37 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 48045. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.19, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	76.6	77	40%	+30.6
Restaurant Opportunity Score	58.6	59	35%	+20.5
Market Momentum Score	36.9	37	25%	+9.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	24,061	85	40%	+33.8
Median household income (ACS)	80,366	63	40%	+25.0
Households (ACS)	11,726	89	20%	+17.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	11.2	67	25%	+16.9
Population (ACS)	24,061	85	20%	+16.9
Median household income (ACS)	80,366	63	20%	+12.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 37 (High confidence)

Component	Rank	Weight	Adds
5-year restaurant growth	42	50%	+20.9
10-year restaurant growth	35	30%	+10.5
20-year restaurant growth	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (58)

By cuisine

American 13 · Pizza 7 · Italian 5 · Coffee 3 · Dessert 3 · Ice cream / frozen desserts 3 · Burgers 2 · Healthy / salads / bowls 2 · Juice / smoothies 2 · Mexican 2 · Sandwiches 2 · Seafood 2 · Southwestern / Tex-Mex 2 · Asian 1 · BBQ 1 · Breakfast 1 · Chinese 1 · Steakhouse 1

By type

Restaurant (service type not stated) 32 · Bar 21 · Casual dining 15 · Quick service 6 · Dessert 4 · Café 3 · Coffee shop 2 · Juice, smoothie, tea 2 · Specialty food shop 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Bentley's Roadhouse	Casual dining · Restaurant (service type not stated) · Bar	American	28410 S River Rd	open
Bittos Little Italy Inc	Restaurant (service type not stated)		39667 Jefferson Ave	open
Boat Town Willy's	Restaurant (service type not stated)	Breakfast · American	28409 S River Rd	open
Boulevard Grill	Restaurant (service type not stated)	Burgers	27200 Crocker Blvd	open
Brioni's Pizza	Restaurant (service type not stated)	Pizza · Italian	36643 Jefferson Ave	open
Bumpers Landing	Casual dining · Bar	American	31970 N River Rd	open
Buscemis	Restaurant (service type not stated) · Casual dining	American	29965 S River Rd	open
Carlo's Pizza	Restaurant (service type not stated)	Pizza	35415 Jefferson Ave	open
Carlo's Pizza	Restaurant (service type not stated)	Pizza · Italian	28370 S River Rd	open
Chuck & Sue’s Waterfront Patio	Bar		38959 E Archer Dr	open
Cookie Plug	Restaurant (service type not stated)		26290 Crocker Blvd	open
Crews Inn	Restaurant (service type not stated) · Casual dining · Bar		31988 N River Rd	open
Crocker Coffee House	Coffee shop · Café	Coffee	26050 Crocker Blvd	open
Crust Punk Pizza	Restaurant (service type not stated)	Pizza	35415 Jefferson Ave	open
Dave's Sweet Tooth	Dessert	Dessert	35300 Union Lake Rd	open
David's Loft	Bar		26582 S River Rd	open
DEER CAMP Coffee- Harrison Township	Coffee shop · Dessert · Café	Coffee · Ice cream / frozen desserts	31463 N River Rd	open
Dick Weeds Bar	Bar · Restaurant (service type not stated)		29411 N Seaway Ct	open
Dos Bumpers	Bar	Southwestern / Tex-Mex · Mexican	31988 N River Rd	open
Eddie's Drive In	Restaurant (service type not stated) · Quick service	American	36111 Jefferson Ave	open
Empire Chinese	Restaurant (service type not stated)	Chinese · Asian	26040 Crocker Blvd	open
Frosty Boy of Harrison Township	Dessert	Ice cream / frozen desserts · Dessert	38650 Jefferson Ave	open
Gino's Surf	Casual dining · Restaurant (service type not stated) · Bar		37400 Jefferson Ave	open
Harbor Restaurant Enterprises Ii Inc	Restaurant (service type not stated)		30675 N River Rd	open
Harrison Pizza Inc	Restaurant (service type not stated)		35410 Jefferson Ave	open
Harrison Township Nutrition	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	35438 Jefferson Ave	open
Harrison's Speakeasy	Bar		39504 Jefferson Ave	open
Hungry Howie's Hungry Howie's	Quick service · Restaurant (service type not stated)	Pizza	35410 Jefferson	open
Jefferson Street Pub	Bar · Casual dining		36611 Jefferson Ave	open
Jp Precision Inc	Restaurant (service type not stated)		41239 Irwin Dr	open
Klub Klicki	Bar		31731 S River Rd	open
Lake Breeze Restaurant	Casual dining	American	35450 Jefferson Ave	open
Lick'em Up Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	35610 Jefferson Ave	open
Lily Inc	Restaurant (service type not stated)		28410 S River Rd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	26190 Crocker Blvd	open
Luigi's Original Restaurant	Restaurant (service type not stated)	Italian · Pizza	36691 Jefferson Ave	open
Mac and Rays Rest and Banquet Center	Restaurant (service type not stated)	Seafood	42000 Sea Ray Blvd	open
McDonald's McDonald's	Quick service	Burgers · American	25900 Crocker Blvd	open
N42 Bar and Grill	Restaurant (service type not stated) · Bar	American	30675 N River Rd	open
North 42 Kitchen and Bar	Restaurant (service type not stated) · Casual dining · Bar	Italian · American	30675 N River Rd	open
Pier III	Restaurant (service type not stated)	American	39504 Jefferson Ave	open
Poncho & Cisco's	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	36942 Jefferson Ave	open
Premium Sports Inc	Restaurant (service type not stated)		40501 Production Dr	open
River Rat Restaurant	Restaurant (service type not stated) · Casual dining · Bar	American	29370 S River Rd	open
Sandbar	Casual dining · Bar		37030 Jefferson Ave	open
Scooter's Smokehouse	Restaurant (service type not stated)	BBQ · American	41480 Windmill St	open
Selfridge Golf Course	Restaurant (service type not stated)		27857 S Perimeter Rd	open
Sentimental Lady Saloon	Casual dining · Bar		36509 Jefferson Ave	open
Shree Swamiji Inc D/b/a Ruth Motel	Restaurant (service type not stated)		35425 Jefferson Ave	open
Subway Subway	Quick service	Sandwiches · American	26070 Crocker Blvd	open
Superior Lakes Mead, Wine and Cider	Winery / distillery / taproom		36285 Jefferson Ave	open
Terry's Terrace	Casual dining · Bar	Steakhouse · Seafood	36470 Jefferson Ave	open
The Windjammer	Bar		39693 Jefferson Ave	open
The WindJammer- Harrison twp	Casual dining · Bar		39693 Jefferson Ave	open
Tiki Tony's	Bar · Casual dining		Safe Harbor Belle Maer, 41700 Conger Bay Dr	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	26130 Crocker Blvd	open
Turri's Italian Foods Turri's Italian Foods	Specialty food shop · Quick service	Italian · Sandwiches	40585 Production Dr	open
Upper Deck Bar And Grille	Casual dining · Bar		40501 Production Dr	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	39	30	—	—	—	9	SIC1987
1995	28	22	—	—	—	6	SIC1987
1996	32	28	—	—	—	4	SIC1987
1997	35	32	—	—	—	3	SIC1987
1998	35	28	17	10	1	4	NAICS1997
1999	30	23	15	8	—	3	NAICS1997
2000	30	23	15	8	—	4	NAICS1997
2001	33	26	13	10	2	4	NAICS1997
2002	33	25	13	11	1	5	NAICS1997
2003	37	27	15	11	1	6	NAICS2002
2004	38	28	15	12	—	7	NAICS2002
2005	34	27	13	13	—	4	NAICS2002
2006	34	28	14	13	—	3	NAICS2002
2007	32	27	13	11	3	1	NAICS2002
2008	36	28	14	11	3	4	NAICS2007
2009	33	26	12	11	3	4	NAICS2007
2010	31	23	9	11	3	4	NAICS2007
2011	35	26	10	11	5	5	NAICS2007
2012	34	27	12	11	4	4	NAICS2012
2013	35	27	13	11	3	5	NAICS2012
2014	34	27	12	10	5	4	NAICS2012
2015	31	24	10	9	5	4	NAICS2012
2016	31	26	12	10	4	3	NAICS2012
2017	32	26	10	12	4	4	NAICS2017
2018	32	27	11	14	—	3	NAICS2017
2019	33	28	12	14	—	4	NAICS2017
2020	33	27	12	12	3	5	NAICS2017
2021	33	28	10	14	4	4	NAICS2017
2022	34	27	11	12	4	5	NAICS2022
2023	33	27	11	13	3	4	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48045. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
48043	3.4 mi	37	2023
48036	4.9 mi	29	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.