BMIE Market 48114
Livingston County, Michigan · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 21,588 2020–2024 ACS 5-year estimate ±639 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 8,054 2020–2024 ACS 5-year estimate ±312 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 19,702 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 7,758 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $124,063 2020–2024 ACS 5-year estimate ±6,207 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 44.0 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,404 2020–2024 ACS 5-year estimate ±222 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $405,400 2020–2024 ACS 5-year estimate ±12,631 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 29.0 sq mi Census Gazetteer 2020 |
| Restaurants | 14 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48114 |
| Restaurants per 10,000 residents | 7.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -17.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -22.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +75.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +600.0% DERIVED: 1997 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 14 (range 12–16) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.30) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 62 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 86 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 61 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 26 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 48114. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.30, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Michigan and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 62 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 86.0 | 86 | 40% | +34.4 |
| Restaurant Opportunity Score | 60.9 | 61 | 35% | +21.3 |
| Market Momentum Score | 26.1 | 26 | 25% | +6.5 |
Consumer Market Score: 86 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 21,588 | 83 | 40% | +33.1 |
| Median household income (ACS) | 124,063 | 92 | 40% | +36.6 |
| Households (ACS) | 8,054 | 82 | 20% | +16.3 |
Restaurant Opportunity Score: 61 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -22.2 | 13 | 35% | +4.5 |
| Restaurants per 10,000 residents (lower = more room) | 6.5 | 86 | 25% | +21.6 |
| Population (ACS) | 21,588 | 83 | 20% | +16.5 |
| Median household income (ACS) | 124,063 | 92 | 20% | +18.3 |
Market Momentum Score: 26 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -17.7 | 14 | 50% | +7.1 |
| 10-year restaurant growth | -22.2 | 13 | 30% | +3.9 |
| 20-year restaurant growth | 75 | 76 | 20% | +15.2 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (37)
By cuisine
American 7 · Coffee 7 · Sandwiches 6 · Bakery 5 · Dessert 4 · Pizza 4 · Asian 3 · Ice cream / frozen desserts 3 · BBQ 2 · Italian 2 · Breakfast 1 · Cajun, Creole, Southern 1 · Japanese 1 · Mexican 1 · Steakhouse 1 · Sushi 1 · Thai 1
By type
Restaurant (service type not stated) 20 · Quick service 6 · Bakery 5 · Café 5 · Coffee shop 5 · Dessert 5 · Bar 4 · Casual dining 3 · Specialty food shop 3 · Catering 2 · Brewery / taproom 1 · Food truck 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Arby's Arby's | Quick service | Sandwiches · American | 8254 Grand River Ave | open |
| Block Brewing Brighton | Brewery / taproom · Bar | BBQ | 1840 S Old US Hwy 23 | open |
| Chef AJ's | Restaurant (service type not stated) | American · Sandwiches | 8023 W Grand River Ave | open |
| Cheryl's Place | Restaurant (service type not stated) | American · Breakfast | 4683 S Old US Highway 23 | open |
| Cracker Barrel Cracker Barrel Old Country Store | Restaurant (service type not stated) | Cajun, Creole, Southern · American | 7925 Conference Center Dr | open |
| Dunkin' Dunkin' | Dessert · Coffee shop · Quick service · Bakery | Ice cream / frozen desserts · Coffee · Dessert · Bakery | 8281 Grand River Rd | open |
| Good Sense Coffee - Genoa Cafe | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 2340 Genoa Business Park Dr | open |
| Grand River Grill | Restaurant (service type not stated) · Casual dining | Italian · American | 2394 Genoa Business Park Dr | open |
| Great Lakes Coffee | Coffee shop | Coffee | 2305 Genoa Business Park Dr Ste 150 | open |
| Hickory BBQ & Grill | Catering · Casual dining · Bar | BBQ | 8639 Heathersett Dr | open |
| Honto Chinese Cuisine | Restaurant (service type not stated) | Asian | 8028 Grand River Rd | open |
| Kahuna Coffee | Café | Coffee | 1836 Old US Highway 23 | open |
| Kojina | Specialty food shop · Quick service | Sandwiches | 8023 Grand River Rd | open |
| Marco's Pizza Marco's Pizza | Restaurant (service type not stated) | Pizza · Italian | 885 S Old US 23 | open |
| Maureen's Cake Pop Creations | Bakery · Dessert | Bakery · Dessert | 2747 Parklawn Dr | open |
| Morrison Lake Milling Co | Bakery | Bakery | 59 N Old US-23 | open |
| Mugg & Bopps | Restaurant (service type not stated) | 9925 Spencer Rd | open | |
| O'Connor's Deli | Specialty food shop · Quick service | Sandwiches · Pizza | 8032 Grand River Rd | open |
| Outback Steakhouse Outback Steakhouse | Restaurant (service type not stated) | Steakhouse · American | 7873 Conference Center Dr | open |
| Peace Love & Tacos | Food truck · Catering | Mexican | 8340 Grand River Rd | open |
| Pioneer Pizza Guys Llc | Restaurant (service type not stated) | 885 S Old US Highway 23 | open | |
| Pizza Hut | Restaurant (service type not stated) | Pizza | 8300 Grand River Rd. | open |
| Proper Cup | Café | Coffee | 2340 Business Park Drive | open |
| Rage Pizza | Restaurant (service type not stated) | Pizza | 8023 Grand River Rd #100 | open |
| Ritter's Frozen Custard | Restaurant (service type not stated) | 2552 Hartun Dr | open | |
| Simply Fresh Cafe | Restaurant (service type not stated) | 7526 Grand River Rd | open | |
| Sip and Scoop Brighton Coffee Beanery | Coffee shop · Dessert · Café | Coffee · Ice cream / frozen desserts | 4433 Old US 23 | open |
| Southern Shaved Ice | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts · Dessert | 6103 Grand River Rd | open |
| Stateside Deli & Restaurant | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 7526 Grand River Rd | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 7491 Grand River Ave | open |
| SweetAcreTreats | Dessert · Bakery | Dessert · Bakery | 7585 Price Dr | open |
| Tasty Thai Express | Restaurant (service type not stated) | Thai · Asian | 8023 W Grand River Ave | open |
| Tee Bone'z Tavern | Bar · Casual dining | American | 4900 S Old US-23 | open |
| The Bistro - Eat. Drink. Connect. | Restaurant (service type not stated) | 7799 Conference Center Dr | open | |
| The Fave's French Press Cafe | Café · Coffee shop · Bakery | Coffee · Bakery | 2305 Genoa Business Park Dr | open |
| Trash Panda Tavern | Bar | 621 Alayne Ct | open | |
| Yume Sushi Yume sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 8028 Grand River Rd | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1997 | 2 | 2 | — | — | — | — | SIC1987 |
| 1998 | 6 | 5 | 2 | 3 | — | — | NAICS1997 |
| 1999 | 8 | 6 | 3 | 2 | 1 | — | NAICS1997 |
| 2000 | 8 | 5 | 2 | 2 | 1 | — | NAICS1997 |
| 2001 | 10 | 6 | 2 | 2 | 2 | 1 | NAICS1997 |
| 2002 | 12 | 9 | 3 | 4 | 2 | 1 | NAICS1997 |
| 2003 | 11 | 8 | 3 | 4 | 1 | — | NAICS2002 |
| 2004 | 12 | 10 | 4 | 5 | 1 | — | NAICS2002 |
| 2005 | 17 | 14 | 4 | 6 | 4 | — | NAICS2002 |
| 2006 | 19 | 16 | 5 | 5 | 6 | — | NAICS2002 |
| 2007 | 18 | 15 | 6 | 4 | 4 | — | NAICS2002 |
| 2008 | 18 | 15 | 8 | 3 | 3 | — | NAICS2007 |
| 2009 | 19 | 17 | 9 | 3 | 4 | — | NAICS2007 |
| 2010 | 17 | 15 | 8 | 3 | 3 | — | NAICS2007 |
| 2011 | 16 | 14 | 5 | 3 | 5 | — | NAICS2007 |
| 2012 | 19 | 18 | 5 | 7 | 5 | — | NAICS2012 |
| 2013 | 19 | 18 | 4 | 8 | 5 | — | NAICS2012 |
| 2014 | 17 | 16 | 4 | 6 | 5 | — | NAICS2012 |
| 2015 | 16 | 15 | 3 | 6 | 5 | — | NAICS2012 |
| 2016 | 17 | 16 | 3 | 8 | 4 | — | NAICS2012 |
| 2017 | 18 | 17 | 5 | 9 | 3 | — | NAICS2017 |
| 2018 | 19 | 17 | 4 | 8 | 5 | — | NAICS2017 |
| 2019 | 20 | 17 | 5 | 8 | 4 | — | NAICS2017 |
| 2020 | 21 | 16 | 5 | 8 | 3 | — | NAICS2017 |
| 2021 | 19 | 14 | 5 | 7 | — | — | NAICS2017 |
| 2022 | 23 | 16 | 7 | 6 | 3 | — | NAICS2022 |
| 2023 | 21 | 14 | 6 | 5 | 3 | — | NAICS2022 |