BMIE BluFoodies Market Intelligence Engine

← Search

BMIE Market 48380

Oakland County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)7,125
2020–2024 ACS 5-year estimate ±649 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households2,578
2020–2024 ACS 5-year estimate ±219 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count7,404
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units2,676
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$131,979
2020–2024 ACS 5-year estimate ±18,456 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age50.0
2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rentData source not yet connected
Median home value$447,000
2020–2024 ACS 5-year estimate ±26,114 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area28.6 sq mi
Census Gazetteer 2020
RestaurantsNot published for this ZIP
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48380
Restaurants per 10,000 residentsNot yet derived
Restaurant growth, 5-year-25.0%
DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+100.0%
DERIVED: 2005 → 2015, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 1996 → 2016, ZIP Code Business Patterns restaurants
Projected restaurants, 20214 (range 1–6)
FORECAST · linear trend v1 fitted to 2001–2016 (11 points, +0.1 per year, r² 0.10) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score71 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score77 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score88 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score39 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 71 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score76.67740%+30.7
Restaurant Opportunity Score87.68835%+30.7
Market Momentum Score38.63925%+9.6
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 77 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)7,1256640%+26.3
Median household income (ACS)131,9799340%+37.4
Households (ACS)2,5786520%+13.0
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 88 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth1009235%+32.2
Restaurants per 10,000 residents (lower = more room)4.29425%+23.6
Population (ACS)7,1256620%+13.2
Median household income (ACS)131,9799320%+18.7
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 39 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-251150%+5.4
10-year restaurant growth1009230%+27.6
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (5)

By cuisine

American 2

By type

Bar 4 · Restaurant (service type not stated) 2 · Casual dining 1 · Food truck 1

NameTypeCuisineAddressStatus
Jacoby Avenue Bar and GrilleBar · Restaurant (service type not stated)American12450 Jacoby Rdopen
Kensington Farmhouse GrilleCasual dining · Bar2240 W Buno Rdopen
Nonnie's BestFood truck · Restaurant (service type not stated)American3395 W Highland Rdopen
Shaneys BarBar12206 Commerce Rdopen
White's AcresBar4480 Stone Barnopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199422SIC1987
199533SIC1987
199633SIC1987
199755SIC1987
1998631111NAICS1997
199952111NAICS1997
20005211NAICS1997
20016211NAICS1997
20021NAICS1997
20032NAICS2002
20044211NAICS2002
2005311NAICS2002
200631NAICS2002
2007311NAICS2002
20084211NAICS2007
2009311NAICS2007
20102NAICS2007
20116422NAICS2007
20126321NAICS2012
20132NAICS2012
2014311NAICS2012
2015422NAICS2012
20165312NAICS2012
20175NAICS2017
20185NAICS2017
20194NAICS2017
20203NAICS2017
20213NAICS2017
20233NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48380. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
483814.2 mi302023
481144.7 mi142023
483535.0 mi272023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.