BMIE Market 48353
Livingston County, Michigan · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 7,014 2020–2024 ACS 5-year estimate ±510 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 2,982 2020–2024 ACS 5-year estimate ±218 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 6,481 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 2,553 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $105,964 2020–2024 ACS 5-year estimate ±6,706 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 47.6 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,564 2020–2024 ACS 5-year estimate ±738 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $313,700 2020–2024 ACS 5-year estimate ±25,335 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 12.6 sq mi Census Gazetteer 2020 |
| Restaurants | 27 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48353 |
| Restaurants per 10,000 residents | 26.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +28.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +35.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +125.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +237.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 27 (range 24–31) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.55) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 71 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 73 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 60 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 81 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 48353. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.55, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Michigan and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 71 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 73.4 | 73 | 40% | +29.4 |
| Restaurant Opportunity Score | 59.7 | 60 | 35% | +20.9 |
| Market Momentum Score | 81.1 | 81 | 25% | +20.3 |
Consumer Market Score: 73 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 7,014 | 66 | 40% | +26.2 |
| Median household income (ACS) | 105,964 | 85 | 40% | +33.8 |
| Households (ACS) | 2,982 | 67 | 20% | +13.4 |
Restaurant Opportunity Score: 60 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 35 | 75 | 35% | +26.2 |
| Restaurants per 10,000 residents (lower = more room) | 38.5 | 14 | 25% | +3.5 |
| Population (ACS) | 7,014 | 66 | 20% | +13.1 |
| Median household income (ACS) | 105,964 | 85 | 20% | +16.9 |
Market Momentum Score: 81 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 28.6 | 83 | 50% | +41.3 |
| 10-year restaurant growth | 35 | 75 | 30% | +22.5 |
| 20-year restaurant growth | 125 | 87 | 20% | +17.4 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (45)
By cuisine
American 10 · Pizza 7 · Coffee 6 · Dessert 5 · Sandwiches 5 · Burgers 4 · Bakery 3 · Chicken / wings 3 · Ice cream / frozen desserts 3 · Juice / smoothies 3 · Chinese 2 · Greek 2 · Healthy / salads / bowls 2 · Italian 2 · Mexican 2 · Asian 1 · BBQ 1 · Japanese 1 · Latin American (other) 1 · Mediterranean 1 · Steakhouse 1 · Sushi 1 · Tea / bubble tea 1
By type
Restaurant (service type not stated) 28 · Quick service 14 · Bakery 5 · Bar 5 · Dessert 5 · Café 4 · Casual dining 4 · Coffee shop 4 · Juice, smoothie, tea 4 · Fast casual 1 · Food truck 1 · Specialty food shop 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Arby's | Quick service · Restaurant (service type not stated) | Sandwiches | 10099 Highland Rd | open |
| Big Chicken Big Chicken | Quick service | Chicken / wings · Sandwiches | 10490 Highland Rd | open |
| BIGGBY COFFEE Southeast Michigan Biggby | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 11325 Highland Rd | open |
| Black Rock Bar and Grill Black Rock Bar & Grill- Hartland | Casual dining · Bar | Steakhouse · American | 10100 Highland Rd | open |
| Buffalo Wild Wings Buffalo Wild Wings | Bar · Casual dining | American | 10530 Hartland Square Drive | open |
| Checkers | Quick service · Restaurant (service type not stated) | Burgers | 10440 Highland Rd | open |
| Cinnamon Lane Bakery | Bakery · Dessert | Bakery · Dessert | 12402 Highland Rd | open |
| Cold Stone Creamery Tim Hortons Cafe and Bake Shop | Coffee shop · Quick service · Dessert · Bakery | Ice cream / frozen desserts · Coffee · Dessert | 10833 Highland Rd. | open |
| Culver's Culver's | Restaurant (service type not stated) | Burgers · American | 10855 Highland Rd | open |
| Dairy Queen Dairy Queen | Dessert · Quick service | Ice cream / frozen desserts · Dessert | 10500 Highland Rd 10500 Highland Rd | open |
| DJ Sports DEN | Bar | American | 10330 Tophill Dr | open |
| Dunkin' Dunkin' | Dessert · Bakery · Juice, smoothie, tea · Coffee shop | Ice cream / frozen desserts · Juice / smoothies · Dessert · Coffee | 11055 Highland Rd | open |
| El Cerro Grande Mexican Restaurant | Restaurant (service type not stated) | Mexican · Latin American (other) | 10572 Highland Rd | open |
| Enzo's Pizzeria of Hartland | Restaurant (service type not stated) | Pizza | 12402 Highland Rd | open |
| Greenhouse Bakery | Bakery · Restaurant (service type not stated) | Bakery | 3620 Avon St | open |
| Guido's Premium Pizza Hartland | Restaurant (service type not stated) | Pizza · Italian | 10086 Highland Rd | open |
| Gus's Carry Out of Hartland | Restaurant (service type not stated) | Italian · Greek · Pizza | 10590 Highland Rd | open |
| Hallboy Barbeque | Food truck | BBQ · American | 2755 Arena Dr | open |
| Hartland Big Boy | Restaurant (service type not stated) | American | 10587 Highland Rd | open |
| Hartland Village Pizza & Custard | Restaurant (service type not stated) · Fast casual | Pizza · Healthy / salads / bowls | 3620 Avon St | open |
| Hatorando Sushi and Sports Bar | Bar | Japanese · Sushi | 10586 Highland Rd | open |
| Hungry Howie's Pizza Hungry Howie's | Quick service · Restaurant (service type not stated) | Pizza | 2760 Bella Vita Dr | open |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 9998 Highland Rd | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 11255 Highland Road | open |
| Lefty's Cheesesteaks, Burgers, & Wings - Hartland | Restaurant (service type not stated) | Sandwiches | 10580 Hartland Sq Dr | open |
| Leo's Coney Island Leo's Coney Island- Clio | Restaurant (service type not stated) | American · Greek | 11020 Highland Rd | open |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 11345 Highland Rd | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 10600 Highland Rd | open |
| Mugg&Bopps Mugg&Bopps | Restaurant (service type not stated) · Casual dining · Bar | American | 11055 Highland Rd | open |
| New Asia | Restaurant (service type not stated) | Chinese | 10030 Highland Rd | open |
| Ocean Star | Restaurant (service type not stated) · Casual dining | American | 10578 Highland Rd | open |
| Panda Express | Quick service | Chinese · Asian | 10550 Hartland Square Dr | open |
| Red Olive Restaurant Red Olive Restaurants | Restaurant (service type not stated) | Mediterranean | 10594 Highland Rd | open |
| Samurai Japanese Restaurant, Hartland | Restaurant (service type not stated) | 10070 Highland Rd | open | |
| Secluded Celebrations | Juice, smoothie, tea · Dessert · Café | Tea / bubble tea · Dessert · Coffee | 10811 Old Country Way Dr | open |
| Smoothie King Smoothie King | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies · Healthy / salads / bowls | 10440 Highland Rd Ste 2 | open |
| Starbucks Starbucks | Café · Coffee shop · Bakery | Coffee · Bakery | 10590 Hartland Square Dr | open |
| SUBWAY | Other | Sandwiches | 10400 Highland Rd | open |
| Taboon Middle Eastern Cuisine | Restaurant (service type not stated) | 10014 Highland Rd | open | |
| Taco Bell Taco Bell | Quick service | Mexican | 10558 Hartland Square Dr. | open |
| The Majestic at Lake Walden | Restaurant (service type not stated) | 9600 Crouse Rd | open | |
| Top Shelf Pub & Grub 2 | Restaurant (service type not stated) | Pizza | 2755 Arena Dr | open |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Restaurant (service type not stated) · Café | Juice / smoothies · Coffee | 10006 West Highland Road | open |
| Wendy's Wendy's | Quick service | Burgers · American | 1967 Blaine Rd | open |
| Wing Snob Wing Snob | Quick service · Restaurant (service type not stated) | Chicken / wings | 10580 Hartland Square Dr | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 8 | 8 | — | — | — | — | SIC1987 |
| 1995 | 8 | 8 | — | — | — | — | SIC1987 |
| 1996 | 9 | 9 | — | — | — | — | SIC1987 |
| 1997 | 11 | 11 | — | — | — | — | SIC1987 |
| 1998 | 11 | 11 | 3 | 6 | 2 | — | NAICS1997 |
| 1999 | 13 | 13 | 5 | 7 | 1 | — | NAICS1997 |
| 2000 | 9 | 9 | 2 | 6 | 1 | — | NAICS1997 |
| 2001 | 10 | 10 | 3 | 6 | 1 | — | NAICS1997 |
| 2002 | 11 | 11 | 3 | 8 | — | — | NAICS1997 |
| 2003 | 12 | 12 | 3 | 8 | 1 | — | NAICS2002 |
| 2004 | 15 | 15 | 3 | 10 | 2 | — | NAICS2002 |
| 2005 | 10 | 10 | 2 | 8 | — | — | NAICS2002 |
| 2006 | 10 | 10 | 1 | 7 | 2 | — | NAICS2002 |
| 2007 | 16 | 16 | 4 | 9 | 3 | — | NAICS2002 |
| 2008 | 19 | 19 | 7 | 10 | 2 | — | NAICS2007 |
| 2009 | 15 | 14 | 6 | 7 | 1 | 1 | NAICS2007 |
| 2010 | 18 | 17 | 6 | 9 | 2 | 1 | NAICS2007 |
| 2011 | 18 | 18 | 5 | 10 | 3 | — | NAICS2007 |
| 2012 | 18 | 18 | 6 | 9 | 3 | — | NAICS2012 |
| 2013 | 20 | 20 | 6 | 11 | 3 | — | NAICS2012 |
| 2014 | 17 | 17 | 6 | 9 | 2 | — | NAICS2012 |
| 2015 | 18 | 18 | 7 | 9 | 2 | — | NAICS2012 |
| 2016 | 22 | 21 | 10 | 8 | 3 | — | NAICS2012 |
| 2017 | 24 | 23 | 10 | 11 | — | — | NAICS2017 |
| 2018 | 22 | 21 | 9 | 10 | — | — | NAICS2017 |
| 2019 | 21 | 21 | 8 | 11 | — | — | NAICS2017 |
| 2020 | 22 | 22 | 9 | 11 | — | — | NAICS2017 |
| 2021 | 21 | 21 | 10 | 9 | — | — | NAICS2017 |
| 2022 | 22 | 22 | 10 | 9 | 3 | — | NAICS2022 |
| 2023 | 27 | 27 | 11 | 12 | 4 | — | NAICS2022 |