BMIE Market 48357

Oakland County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	8,718 2020–2024 ACS 5-year estimate ±632 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,305 2020–2024 ACS 5-year estimate ±274 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,170 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,279 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$94,954 2020–2024 ACS 5-year estimate ±7,880 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	44.5 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,153 2020–2024 ACS 5-year estimate ±307 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$360,700 2020–2024 ACS 5-year estimate ±31,451 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	13.1 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48357
Restaurants per 10,000 residents	15.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+11.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-9.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-9.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+66.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 8–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.08) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	58 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	72 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	52 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	44 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 48357. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.08, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	72.1	72	40%	+28.9
Restaurant Opportunity Score	52.5	52	35%	+18.4
Market Momentum Score	43.5	44	25%	+10.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	8,718	69	40%	+27.5
Median household income (ACS)	94,954	77	40%	+31.0
Households (ACS)	3,305	68	20%	+13.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-9.1	19	35%	+6.6
Restaurants per 10,000 residents (lower = more room)	11.5	67	25%	+16.6
Population (ACS)	8,718	69	20%	+13.7
Median household income (ACS)	94,954	77	20%	+15.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	11.1	69	50%	+34.5
10-year restaurant growth	-9.1	19	30%	+5.6
20-year restaurant growth	-9.1	17	20%	+3.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (31)

By cuisine

Pizza 6 · American 5 · Ice cream / frozen desserts 5 · Mexican 4 · Coffee 3 · Sandwiches 3 · Burgers 2 · Bakery 1 · Chicken / wings 1 · Chinese 1 · Dessert 1 · Greek 1 · Juice / smoothies 1 · Latin American (other) 1 · Mediterranean 1 · Middle Eastern 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 20 · Quick service 7 · Dessert 5 · Casual dining 4 · Bar 3 · Café 3 · Coffee shop 2 · Specialty food shop 2 · Bakery 1 · Food truck 1 · Juice, smoothie, tea 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Browndog Creamery Browndog Creamery	Dessert	Ice cream / frozen desserts	1095 S Milford Rd	open
Bueno Tacos	Restaurant (service type not stated)	Mexican · Latin American (other)	828 N Milford Rd	open
Chapala Mexican Restaurant Highland	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2330 S Milford Rd	open
Chino Loco Taqueria	Restaurant (service type not stated)	Mexican	1440 s Milford rd	open
Comeback Inn	Casual dining · Bar	American	1451 S Milford Rd	open
Crazy Gator Pizza	Restaurant (service type not stated) · Casual dining	Pizza · American	1840 N Milford Rd	open
Dairy Queen Dairy Queen	Dessert · Quick service	Ice cream / frozen desserts · Dessert	2330 S Milford Rd	open
Dolly's Pizza	Restaurant (service type not stated)	Pizza	1095 S Milford Rd	open
Duke's of Highland	Restaurant (service type not stated)	American	1200 S Milford Rd	open
Furama Chinese Restaurant	Restaurant (service type not stated)	Chinese	1340 S Milford Rd	open
Highland Farmers' Market Michigan	Specialty food shop · Quick service	Sandwiches	205 N John St	open
Hungry Howie's Hungry Howie's	Quick service · Restaurant (service type not stated)	Pizza	2330 S Milford Rd	open
Jams	Food truck		1360 S Milford Rd	open
Jeni's Ugly Pies	Bakery	Bakery	1095 S Milford Rd	open
KKC chicken Pizza & Burgers	Restaurant (service type not stated) · Quick service	Pizza · Chicken / wings · Burgers	268 W Highland Rd	open
Leo's Coney Island Leo's Coney Island- Clio	Restaurant (service type not stated)	American · Greek	2218 S Milford Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	450 N Milford Rd	open
MOD\|MEX Kitchen	Restaurant (service type not stated)	Mexican	1440 S Milford Rd	open
Norm's Ice Cream Inc	Dessert	Ice cream / frozen desserts	700 N Milford Rd	open
Ooh La La Bistro Cafe - LaFontaine	Café · Restaurant (service type not stated) · Coffee shop	Coffee	4000 Highland Rd	open
Our Pizza Joint	Restaurant (service type not stated)	Pizza	734 W Highland Rd	open
PepysPizza	Restaurant (service type not stated) · Quick service	Pizza	734 W Highland Rd	open
Pine Ridge Winery	Winery / distillery / taproom		1075 S Milford Rd	open
Schwartz's Delicatessen	Specialty food shop · Quick service	Sandwiches · American	1440 S Milford Rd	open
Shana's Kitchen	Restaurant (service type not stated)		1575 S Milford Rd	open
Shep's Place	Casual dining · Restaurant (service type not stated) · Bar		2880 Fry Rd	open
The Highland Cow	Dessert · Coffee shop · Café	Ice cream / frozen desserts · Coffee	2120 S Milford Rd	open
The LIFT @ STS	Restaurant (service type not stated) · Casual dining · Bar		786 Highland Rd	open
The Press And Scoop	Dessert	Ice cream / frozen desserts	2120 S Milford Rd	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Restaurant (service type not stated) · Café	Juice / smoothies · Coffee	2260 S Milford Rd	open
Uncle Louis Shawarma Express	Restaurant (service type not stated)	Mediterranean · Sandwiches · Middle Eastern	2330 S Milford Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	6	6	—	—	—	—	SIC1987
1995	5	5	—	—	—	—	SIC1987
1996	8	8	—	—	—	—	SIC1987
1997	10	10	—	—	—	—	SIC1987
1998	12	11	4	7	—	—	NAICS1997
1999	10	9	4	5	—	—	NAICS1997
2000	9	7	4	3	—	1	NAICS1997
2001	9	7	3	3	1	2	NAICS1997
2002	12	11	5	4	2	1	NAICS1997
2003	11	11	5	4	2	—	NAICS2002
2004	13	13	5	4	4	—	NAICS2002
2005	14	13	7	3	3	—	NAICS2002
2006	12	11	7	3	1	—	NAICS2002
2007	11	11	6	4	1	—	NAICS2002
2008	12	12	8	3	1	—	NAICS2007
2009	16	16	9	5	2	—	NAICS2007
2010	14	13	8	4	1	1	NAICS2007
2011	15	14	8	4	2	1	NAICS2007
2012	13	13	7	4	2	—	NAICS2012
2013	11	11	6	4	1	—	NAICS2012
2014	11	10	6	3	1	—	NAICS2012
2015	11	10	5	4	1	—	NAICS2012
2016	12	12	6	4	2	—	NAICS2012
2017	12	11	6	5	—	—	NAICS2017
2018	9	9	6	3	—	—	NAICS2017
2019	11	11	5	5	—	—	NAICS2017
2020	14	14	6	8	—	—	NAICS2017
2021	14	14	5	9	—	—	NAICS2017
2022	11	11	4	7	—	—	NAICS2022
2023	10	10	5	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48357. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
48356	2.7 mi	10	2023
48353	3.6 mi	27	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.