BMIE Market 48356

Oakland County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	8,365 2020–2024 ACS 5-year estimate ±616 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,233 2020–2024 ACS 5-year estimate ±235 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,407 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,434 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$103,872 2020–2024 ACS 5-year estimate ±11,494 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	44.1 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$874 2020–2024 ACS 5-year estimate ±139 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$336,800 2020–2024 ACS 5-year estimate ±17,348 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	14.0 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48356
Restaurants per 10,000 residents	14.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-16.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-28.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+11.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+11.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	6 (range 5–8) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.6 per year, r² 0.88) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	52 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	74 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	50 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	18 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 48356. Projection: linear trend v1, fitted 2013–2023, -0.6 restaurants per year, r² 0.88, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	74.2	74	40%	+29.7
Restaurant Opportunity Score	50.1	50	35%	+17.5
Market Momentum Score	18.4	18	25%	+4.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	8,365	68	40%	+27.2
Median household income (ACS)	103,872	83	40%	+33.3
Households (ACS)	3,233	68	20%	+13.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-28.6	10	35%	+3.6
Restaurants per 10,000 residents (lower = more room)	12.0	65	25%	+16.2
Population (ACS)	8,365	68	20%	+13.6
Median household income (ACS)	103,872	83	20%	+16.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 18 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-16.7	15	50%	+7.3
10-year restaurant growth	-28.6	10	30%	+3.1
20-year restaurant growth	11.1	40	20%	+8.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (18)

By cuisine

American 5 · Bakery 3 · Coffee 3 · Pizza 3 · Dessert 2 · Asian 1 · Breakfast 1 · British / Irish pub food 1 · Burgers 1 · Chinese 1 · French 1 · Hot dogs 1 · Ice cream / frozen desserts 1 · Sandwiches 1

By type

Restaurant (service type not stated) 7 · Casual dining 4 · Bakery 3 · Bar 3 · Café 3 · Quick service 3 · Dessert 2 · Food truck 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Ari's Food and fun	Casual dining · Restaurant (service type not stated)	American · Hot dogs	3700 Harvey Lake Rd	open
Bad Benny's Pour House	Casual dining · Bar		2825 E Highland Rd Ste. 133	open
Burger King Burger King	Quick service	Burgers · American	2775 E Highland Rd	open
Cafe Leblanc	Café · Restaurant (service type not stated)	Coffee		open
Highland House	Restaurant (service type not stated)	American	2630 E Highland Rd	open
Hoffman Farms Winery	Winery / distillery / taproom		2521 E Rose Center Rd	open
Hungry Howie's Hungry Howie's	Quick service · Restaurant (service type not stated)	Pizza	2844 E Highland Rd	open
Looney Baker Inc	Bakery · Dessert	Dessert · Bakery	2948 E Highland Rd	open
Marco's Pizza	Restaurant (service type not stated)	Pizza	2336 E Highland Rd	open
MI Sweets Café	Café · Bakery	Coffee · French · Bakery	2940 E Highland Rd	open
Pizzeria Dolce Highland	Restaurant (service type not stated)	Pizza	2940 E Highland Rd	open
Snack Attack Ice Cream	Dessert · Quick service	Ice cream / frozen desserts · Dessert	2535 E Highland Rd	open
Sparkies Kitchen & Bar	Bar · Casual dining	American	2868 E Highland Rd	open
Subway	Other	Sandwiches	2780 E Highland Rd Ste 2780	open
The Classic Coney Cafe	Café · Casual dining	Breakfast · Coffee · American	2932 E Highland Rd	open
The Weal Inn	Bar	British / Irish pub food	2933 E Highland Rd	open
TJ's Express Gourmet \| Chinese	Restaurant (service type not stated)	Chinese · Asian	2825 E Highland Rd	open
Whisk & Bloom Bakery	Bakery · Food truck	Bakery	3337 Highland Ct	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	9	—	—	—	—	SIC1987
1995	10	10	—	—	—	—	SIC1987
1996	11	11	—	—	—	—	SIC1987
1997	11	11	—	—	—	—	SIC1987
1998	13	13	4	7	2	—	NAICS1997
1999	11	11	4	6	1	—	NAICS1997
2000	11	11	4	6	1	—	NAICS1997
2001	14	14	5	7	2	—	NAICS1997
2002	12	12	3	8	1	—	NAICS1997
2003	9	9	3	6	—	—	NAICS2002
2004	11	11	3	8	—	—	NAICS2002
2005	12	11	3	7	1	—	NAICS2002
2006	12	11	2	8	1	—	NAICS2002
2007	14	14	3	9	2	—	NAICS2002
2008	13	13	3	9	1	—	NAICS2007
2009	12	12	4	7	1	—	NAICS2007
2010	12	12	4	8	—	—	NAICS2007
2011	14	13	3	9	1	—	NAICS2007
2012	13	13	3	9	1	—	NAICS2012
2013	14	14	3	10	1	—	NAICS2012
2014	15	15	4	10	1	—	NAICS2012
2015	15	15	5	8	2	—	NAICS2012
2016	14	14	4	8	2	—	NAICS2012
2017	13	13	5	6	—	—	NAICS2017
2018	12	12	4	6	—	—	NAICS2017
2019	11	11	3	6	—	—	NAICS2017
2020	10	10	3	6	—	—	NAICS2017
2021	10	10	3	6	—	—	NAICS2017
2022	11	10	3	6	—	—	NAICS2022
2023	11	10	3	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48356. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
48357	2.7 mi	10	2023
48383	3.4 mi	13	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.