BMIE Market 48383

Oakland County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	13,285 2020–2024 ACS 5-year estimate ±857 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,790 2020–2024 ACS 5-year estimate ±236 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	12,701 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,827 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$102,072 2020–2024 ACS 5-year estimate ±5,422 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.7 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,732 2020–2024 ACS 5-year estimate ±394 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$336,800 2020–2024 ACS 5-year estimate ±14,696 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	16.8 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48383
Restaurants per 10,000 residents	7.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-7.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+18.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+44.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+225.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	18 (range 15–21) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.57) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	66 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	78 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	71 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	41 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 48383. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.57, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	77.5	78	40%	+31.0
Restaurant Opportunity Score	71.2	71	35%	+24.9
Market Momentum Score	41.0	41	25%	+10.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	13,285	75	40%	+29.9
Median household income (ACS)	102,072	82	40%	+32.9
Households (ACS)	4,790	74	20%	+14.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	18.2	62	35%	+21.5
Restaurants per 10,000 residents (lower = more room)	9.8	73	25%	+18.3
Population (ACS)	13,285	75	20%	+15.0
Median household income (ACS)	102,072	82	20%	+16.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 41 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-7.1	21	50%	+10.5
10-year restaurant growth	18.2	62	30%	+18.5
20-year restaurant growth	44.4	61	20%	+12.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (28)

By cuisine

American 10 · Pizza 5 · Sandwiches 4 · Asian 3 · Burgers 2 · Chinese 2 · Coffee 2 · Greek 2 · BBQ 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Healthy / salads / bowls 1 · Italian 1 · Mediterranean 1 · Mexican 1 · Middle Eastern 1 · Thai 1

By type

Restaurant (service type not stated) 18 · Bar 6 · Casual dining 5 · Quick service 5 · Café 2 · Coffee shop 2 · Other 2 · Fast casual 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Billy's Tip 'n Inn	Casual dining · Bar	BBQ · American	6707 Highland Rd	open
China House China House	Restaurant (service type not stated)	Chinese · Asian	901 Nordic Dr	open
Culver's Culver's	Restaurant (service type not stated)	Burgers · American	6075 Highland Rd	open
Golden Bowl House	Restaurant (service type not stated)	Chinese · Asian	901 Nordic Dr	open
Graceland King Gyro	Restaurant (service type not stated)	Mediterranean · Middle Eastern · Greek	7505 Highland Rd	open
Hornets Nest Lounge	Bar		6775 Highland Rd	open
Hungry Howie's Hungry Howie's	Quick service · Restaurant (service type not stated)	Pizza	9135 Highland Road	open
Jacksons Outdoor Bar and Grill	Casual dining · Bar	American		open
Jet's Pizza Jet's Pizza	Restaurant (service type not stated)	Pizza · Italian	901 Nordic Dr	open
Lefty's Cheesesteak	Restaurant (service type not stated)	Sandwiches	5951 Highland Rd Ste D	open
Leos Coney Island Leo's Coney Island- Clio	Restaurant (service type not stated)	American · Greek	6845 Highland Rd #1	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	5951 Highland Rd	open
McDonald's McDonald's	Quick service	Burgers · American	6491 Highland Rd	open
Nashville Detroit	Restaurant (service type not stated)	Cajun, Creole, Southern · American	7755 Highland Rd	open
O'Brady's Bar & Grill	Casual dining · Bar		3455 Ormond Rd	open
Papa Romano's	Restaurant (service type not stated)	Pizza	2701 Ripple Ct	open
Quiznos	Other	Sandwiches	6360 Highland Rd	open
Siam Fusion Thai Cuisine	Restaurant (service type not stated)	Thai · Asian	6845 Highland Rd	open
Skybox sports Grill	Bar · Restaurant (service type not stated)		5575 Jackson Blvd	open
Starbucks Coffee Company Starbucks	Coffee shop · Café	Coffee	6001 Highland Rd	open
Subway	Other	Sandwiches	5951 Highland Rd	open
Taco Bell Taco Bell	Quick service	Mexican	6305 Highland Rd	open
The White Lake Inn	Restaurant (service type not stated) · Fast casual · Casual dining · Bar	Pizza · American · Healthy / salads / bowls	3955 Ormond Rd	open
Tim Hortons	Coffee shop · Restaurant (service type not stated) · Café	Coffee	9199 Highland Rd	open
Tiny Peanut Llc	Restaurant (service type not stated)		6845 Highland Rd Ste 1	open
Tubby's Sub Shop Tubby's Sub Shops	Specialty food shop · Quick service	Sandwiches · American	6370 Highland Rd	open
White Lake Brunch	Restaurant (service type not stated) · Casual dining	Breakfast · American	901 Nordic Dr	open
Whitelake On The Lake	Restaurant (service type not stated)	American		open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	4	4	—	—	—	—	SIC1987
1995	4	4	—	—	—	—	SIC1987
1996	5	5	—	—	—	—	SIC1987
1997	8	7	—	—	—	1	SIC1987
1998	7	6	3	1	2	—	NAICS1997
1999	7	6	3	1	2	—	NAICS1997
2000	8	7	4	1	2	—	NAICS1997
2001	13	12	7	3	2	1	NAICS1997
2002	11	9	6	2	1	2	NAICS1997
2003	10	9	6	1	1	1	NAICS2002
2004	9	7	5	1	—	1	NAICS2002
2005	8	5	2	2	—	1	NAICS2002
2006	11	8	3	4	—	1	NAICS2002
2007	10	8	3	4	—	1	NAICS2002
2008	10	7	4	2	1	1	NAICS2007
2009	13	11	5	5	1	1	NAICS2007
2010	12	10	5	4	1	1	NAICS2007
2011	15	13	6	5	2	1	NAICS2007
2012	13	12	4	6	2	1	NAICS2012
2013	12	11	5	5	1	1	NAICS2012
2014	12	11	5	5	1	1	NAICS2012
2015	13	11	5	6	—	2	NAICS2012
2016	12	11	5	6	—	1	NAICS2012
2017	12	12	6	5	—	—	NAICS2017
2018	14	14	6	7	—	—	NAICS2017
2019	14	14	6	7	—	—	NAICS2017
2020	17	17	8	8	—	—	NAICS2017
2021	14	14	7	7	—	—	NAICS2017
2022	17	17	8	7	—	—	NAICS2022
2023	14	13	6	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48383. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
48386	2.4 mi	24	2023
48356	3.4 mi	10	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.