BMIE Market 48386
Oakland County, Michigan · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 17,856 2020–2024 ACS 5-year estimate ±889 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 7,335 2020–2024 ACS 5-year estimate ±414 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 17,434 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 7,423 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $89,702 2020–2024 ACS 5-year estimate ±9,338 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 45.5 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,489 2020–2024 ACS 5-year estimate ±170 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $321,100 2020–2024 ACS 5-year estimate ±16,370 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 16.8 sq mi Census Gazetteer 2020 |
| Restaurants | 24 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48386 |
| Restaurants per 10,000 residents | 10.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +26.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +26.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +84.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +242.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 25 (range 21–30) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.40) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 74 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 77 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 69 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 77 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 48386. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.40, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Michigan and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 74 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 77.0 | 77 | 40% | +30.8 |
| Restaurant Opportunity Score | 69.1 | 69 | 35% | +24.2 |
| Market Momentum Score | 77.0 | 77 | 25% | +19.3 |
Consumer Market Score: 77 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 17,856 | 79 | 40% | +31.8 |
| Median household income (ACS) | 89,702 | 73 | 40% | +29.2 |
| Households (ACS) | 7,335 | 80 | 20% | +16.0 |
Restaurant Opportunity Score: 69 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 26.3 | 69 | 35% | +24.0 |
| Restaurants per 10,000 residents (lower = more room) | 13.4 | 59 | 25% | +14.7 |
| Population (ACS) | 17,856 | 79 | 20% | +15.9 |
| Median household income (ACS) | 89,702 | 73 | 20% | +14.6 |
Market Momentum Score: 77 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 26.3 | 82 | 50% | +40.8 |
| 10-year restaurant growth | 26.3 | 69 | 30% | +20.6 |
| 20-year restaurant growth | 84.6 | 78 | 20% | +15.6 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (52)
By cuisine
American 8 · Sandwiches 8 · Coffee 7 · Pizza 7 · Mexican 6 · Bakery 4 · Burgers 4 · Dessert 4 · Southwestern / Tex-Mex 3 · Chicken / wings 2 · Ice cream / frozen desserts 2 · Juice / smoothies 2 · Mediterranean 2 · European 1 · Healthy / salads / bowls 1 · Italian 1 · Latin American (other) 1 · Middle Eastern 1 · Seafood 1 · Steakhouse 1 · Vegetarian 1
By type
Restaurant (service type not stated) 25 · Quick service 13 · Bakery 6 · Bar 6 · Coffee shop 6 · Dessert 5 · Café 4 · Casual dining 4 · Juice, smoothie, tea 2 · Other 2 · Delivery-focused 1 · Specialty food shop 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Applebee's Applebee's Grill & Bar | Casual dining · Restaurant (service type not stated) · Bar | American | 9100 Highland Rd | open |
| Arby's | Quick service · Restaurant (service type not stated) | Sandwiches | 10855 Highland Rd | open |
| Aunt Millie's White Lake Sales Branch | Bakery | Bakery | 10340 Highland Rd | open |
| Beyond Juicery + Eatery Beyond Juicery + Eatery | Juice, smoothie, tea | Juice / smoothies · Vegetarian · Healthy / salads / bowls | 8200 Cooley Lake Rd | open |
| BIGGBY COFFEE | Coffee shop | Coffee | 330 Town Center Blvd Ste D-102 | open |
| BIGGBY COFFEE Southeast Michigan Biggby | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 9228 Highland Rd | open |
| Black Rock Bar & Grill - White Lake Black Rock Bar & Grill- Hartland | Restaurant (service type not stated) | Steakhouse | 9531 Highland Rd | open |
| Circus Circus | Restaurant (service type not stated) | Pizza | 3 Union Lake Rd | open |
| Craveit 365 | Casual dining | Burgers · Sandwiches · American | 8178 Cooley Lake Rd | open |
| Dairy Queen Dairy Queen | Quick service · Dessert | Burgers · Ice cream / frozen desserts | Dairy Queen / Orange Julius 10531 Highland Rd Ste 109 | open |
| Dave & Amy's | Restaurant (service type not stated) · Casual dining | American | 9595 Highland Rd | open |
| Detroit Wing Company | Restaurant (service type not stated) | Chicken / wings | 9278 Highland Rd | open |
| Dolly's Pizza Franchising, Inc. | Quick service · Restaurant (service type not stated) | Pizza | 1097 Union Lake Rd Ste B | open |
| Domino's Pizza Domino's Pizza | Quick service · Delivery-focused | Pizza | 10531 Highland Rd | open |
| Dt Industrial, Llc | Restaurant (service type not stated) | 8280 Old White Lake Rd Ste A | open | |
| Dunkin' Dunkin' | Bakery · Quick service · Dessert · Coffee shop | Dessert · Coffee | 10580 Highland Rd | open |
| George Group | Restaurant (service type not stated) | 8320 Highland Rd | open | |
| Highland House Cafe & Carry Out | Restaurant (service type not stated) | Pizza | 10719 Highland Rd | open |
| Jay Shree Dola Inc | Restaurant (service type not stated) | 9190 Highland Rd | open | |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 9278 Highland | open |
| Jon Smith Subs | Restaurant (service type not stated) | Sandwiches | 8178 Cooley Lake Rd | open |
| Lakeside Bar & Grill | Bar | 9500 Elizabeth Lake Rd | open | |
| Lakeside Lounge Lakeside Bar & Grill | Casual dining · Bar | 9500 Elizabeth Lake Rd | open | |
| Little Caesars Pizza | Restaurant (service type not stated) | Pizza | 9278 Highland Rd | open |
| McDonald's McDonald's | Quick service | Burgers · American | 9615 Highland Rd | open |
| Mexican Fiesta Express | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 10051 Highland Rd | open |
| Moe's Southwest Grill Moe's Southwest Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 9328 Highland Rd | open |
| Mojave Cantina Mojave Cantina | Restaurant (service type not stated) | Southwestern / Tex-Mex · Mexican | 9135 Highland Rd Ste 9 | open |
| Mr. C's | Dessert | Ice cream / frozen desserts · Dessert | 8001 Elizabeth Lake Rd | open |
| Mugs coffee & grub | Coffee shop · Café · Bakery | Coffee · Bakery | 330 Town Center Blvd | open |
| My Specialties Llc | Restaurant (service type not stated) | 10790 Highland Rd | open | |
| Nick & Tony's Coney | Restaurant (service type not stated) | American | 9260 Cooley Lake Rd | open |
| Pita Way Pita Way | Restaurant (service type not stated) | Mediterranean · Sandwiches · Middle Eastern | 10531 Highland Rd | open |
| Pizza Express | Restaurant (service type not stated) | Pizza | 9520 Highland Rd | open |
| Roemmele Biergarten | Bar | open | ||
| Salow's Boathouse 2.0 | Bar | Seafood · American | Cooley Lake | open |
| Saroki's Crispy Chicken & Pizza Saroki's Crispy Chicken & Pizza | Quick service | Pizza · Chicken / wings | 10580 Highland Rd | open |
| Seaviche Tacos & Bowls | Restaurant (service type not stated) | Mexican | 10531 Highland Rd | open |
| SONIC Drive In | Quick service | 9328 Highland Road | open | |
| Sprader's On the Lake | Bar | 10070 Elizabeth Lake Rd | open | |
| Starbucks Starbucks | Coffee shop · Café | Coffee | Elizabeth Lake Rd | open |
| Stella's Table | Restaurant (service type not stated) | Italian · American · Mediterranean · European | 340 Town Center Blvd | open |
| Subway | Other | Sandwiches | 10584 Highland Rd | open |
| Subway | Restaurant (service type not stated) | Sandwiches | 9190 Highland Road, Inside Walmart | open |
| SUBWAY | Other | Sandwiches | in Walmart | open |
| Taco Bell Taco Bell | Quick service | Mexican | 9044 Highland Rd | open |
| Taco Bell Taco Bell | Quick service | Mexican | 8100 Cooley Lake Rd | open |
| The Crumble Cart | Dessert · Bakery | Dessert · Bakery | 8773 Williamsport Dr | open |
| The Filling Station Burger Bar | Restaurant (service type not stated) | Burgers · American | 9260 Cooley Lake Rd | open |
| Tim Hortons Tim Hortons Cafe and Bake Shop | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 8198 Cooley Lake Rd | open |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Quick service · Café | Juice / smoothies · Coffee | 340 Town Center Blvd | open |
| Walmart Bakery | Bakery | Bakery | 9190 Highland Rd | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 7 | 7 | — | — | — | — | SIC1987 |
| 1995 | 7 | 7 | — | — | — | — | SIC1987 |
| 1996 | 7 | 7 | — | — | — | — | SIC1987 |
| 1997 | 10 | 10 | — | — | — | — | SIC1987 |
| 1998 | 11 | 9 | 3 | 4 | 2 | 1 | NAICS1997 |
| 1999 | 13 | 11 | 3 | 6 | 2 | 1 | NAICS1997 |
| 2000 | 14 | 12 | 5 | 6 | 1 | 1 | NAICS1997 |
| 2001 | 21 | 18 | 4 | 12 | 2 | 1 | NAICS1997 |
| 2002 | 17 | 14 | 4 | 9 | 1 | 1 | NAICS1997 |
| 2003 | 16 | 13 | 2 | 10 | 1 | 1 | NAICS2002 |
| 2004 | 12 | 10 | 2 | 7 | 1 | — | NAICS2002 |
| 2005 | 12 | 10 | 3 | 6 | 1 | — | NAICS2002 |
| 2006 | 17 | 15 | 3 | 9 | 3 | — | NAICS2002 |
| 2007 | 19 | 18 | 8 | 8 | 2 | — | NAICS2002 |
| 2008 | 17 | 16 | 7 | 7 | 2 | — | NAICS2007 |
| 2009 | 19 | 18 | 5 | 11 | 2 | 1 | NAICS2007 |
| 2010 | 21 | 19 | 6 | 11 | 2 | 1 | NAICS2007 |
| 2011 | 20 | 17 | 5 | 10 | 2 | 2 | NAICS2007 |
| 2012 | 20 | 17 | 4 | 9 | 4 | 2 | NAICS2012 |
| 2013 | 22 | 19 | 4 | 10 | 5 | 2 | NAICS2012 |
| 2014 | 20 | 17 | 4 | 9 | 4 | 2 | NAICS2012 |
| 2015 | 20 | 17 | 4 | 9 | 4 | 2 | NAICS2012 |
| 2016 | 20 | 17 | 4 | 8 | 5 | 2 | NAICS2012 |
| 2017 | 21 | 19 | 4 | 11 | 4 | — | NAICS2017 |
| 2018 | 21 | 19 | 4 | 11 | 4 | — | NAICS2017 |
| 2019 | 21 | 17 | 4 | 11 | — | — | NAICS2017 |
| 2020 | 20 | 16 | 4 | 10 | — | — | NAICS2017 |
| 2021 | 23 | 20 | 5 | 12 | 3 | — | NAICS2017 |
| 2022 | 28 | 25 | 6 | 18 | — | — | NAICS2022 |
| 2023 | 28 | 24 | 6 | 17 | — | — | NAICS2022 |