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BMIE Market 48329

Oakland County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)24,715
2020–2024 ACS 5-year estimate ±936 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households10,086
2020–2024 ACS 5-year estimate ±414 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count25,009
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units10,331
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$85,709
2020–2024 ACS 5-year estimate ±6,358 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age43.9
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,184
2020–2024 ACS 5-year estimate ±280 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$270,800
2020–2024 ACS 5-year estimate ±9,252 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area10.3 sq mi
Census Gazetteer 2020
Restaurants36
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48329
Restaurants per 10,000 residents14.4
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+9.1%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-2.7%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+2.9%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+20.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202833 (range 28–39)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score62 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score79 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score52 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score47 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 62 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score78.77940%+31.5
Restaurant Opportunity Score52.15235%+18.2
Market Momentum Score47.24725%+11.8
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 79 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)24,7158540%+34.0
Median household income (ACS)85,7096940%+27.5
Households (ACS)10,0868620%+17.2
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 52 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-2.72235%+7.7
Restaurants per 10,000 residents (lower = more room)14.65425%+13.6
Population (ACS)24,7158520%+17.0
Median household income (ACS)85,7096920%+13.8
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 47 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth9.16650%+33.2
10-year restaurant growth-2.72230%+6.6
20-year restaurant growth2.93620%+7.3
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (80)

By cuisine

Pizza 16 · American 14 · Coffee 10 · Italian 8 · Dessert 7 · Bakery 6 · Asian 5 · Chinese 5 · Juice / smoothies 5 · Sandwiches 5 · Burgers 3 · Ice cream / frozen desserts 3 · Healthy / salads / bowls 2 · Mexican 2 · BBQ 1 · Chicken / wings 1 · Japanese 1 · Noodles / ramen / pho 1 · Southwestern / Tex-Mex 1 · Sushi 1 · Tea / bubble tea 1 · Vietnamese 1

By type

Restaurant (service type not stated) 54 · Quick service 14 · Bakery 8 · Café 8 · Casual dining 8 · Dessert 8 · Bar 7 · Coffee shop 6 · Juice, smoothie, tea 5 · Buffet 1 · Delivery-focused 1 · Fast casual 1 · Food truck 1 · Specialty food shop 1

NameTypeCuisineAddressStatus
Al Estilo Mexicano 2Restaurant (service type not stated)Mexican · Southwestern / Tex-Mex4663 W Walton Blvdopen
Anthony's Pizza & PartyRestaurant (service type not stated)Pizza · Italian6301 Williams Lake Rdopen
Arby's Arby'sQuick serviceSandwiches · American4825 Dixie Hwy Dixie Highway & Williams Lake Rdopen
Benito's PizzaRestaurant (service type not stated)Pizza2510 Airport Rdopen
BIGGBY COFFEE BiggbyCoffee shop · Restaurant (service type not stated) · CaféCoffee4795 Dixie Hwyopen
Binding Roots CafeCafé · Juice, smoothie, tea · Fast casualCoffee · Juice / smoothies · Healthy / salads / bowls4620 Dixie Hwyopen
Blazing BagelsBakeryBakery5633 Dixie Hwyopen
Boba TeaceratopsJuice, smoothie, teaTea / bubble tea · Juice / smoothies5574 Dixie Hwyopen
Burger King Burger KingQuick service · Restaurant (service type not stated)Burgers4922 Dixie Hwyopen
Calabrese's PizzeriaRestaurant (service type not stated)Pizza · Italian4668 Dixie Hwyopen
Cox Ii LlcRestaurant (service type not stated)5639 Dixie Hwyopen
Dad's Tasty HouseRestaurant (service type not stated)Chinese6488 Williams Lake Rdopen
Dave Miller LlcRestaurant (service type not stated)4379 Dixie Hwyopen
Dixie DinerCasual dining · Restaurant (service type not stated)American4983 Dixie Hwyopen
Dolly's PizzaRestaurant (service type not stated)Pizza4463 Dixie Hwyopen
Donut DelightBakery · DessertDessertopen
Double D IncRestaurant (service type not stated)5308 Dixie Hwyopen
Drayton CafeCafé · Restaurant (service type not stated)Coffee · American3493 Sashabaw Rdopen
Dunkin' Dunkin'Dessert · Bakery · Restaurant (service type not stated) · Juice, smoothie, tea · Coffee shopIce cream / frozen desserts · Dessert · Juice / smoothies · Coffee4775 Dixie Hwyopen
Eastern PearlRestaurant (service type not stated)Chinese5171 Dixie Hwyopen
Elevate NutritionJuice, smoothie, tea · CaféJuice / smoothies · Healthy / salads / bowls · Coffee5752 Williams Lake Rdopen
Fino's Food & SpiritsRestaurant (service type not stated)American5115 Dixie Hwyopen
Golden BuffetBuffetAsian · Chinese5630 Dixie Hwyopen
Great Lakes Forest LlcRestaurant (service type not stated)4680 W Walton Blvdopen
Green Apple RestaurantRestaurant (service type not stated) · Casual diningAmerican4780 Dixie Hwyopen
Guido's Premium PizzaRestaurant (service type not stated)Pizza6484 Williams Lake Rdopen
Guido's Premium Pizza WaterfordRestaurant (service type not stated)Pizza · Italian2510 Airport Rdopen
Happy's Pizza The Official Happy's PizzaRestaurant (service type not stated) · Delivery-focusedPizza5799 Dixie Hwyopen
Highlander ConeyQuick service · Restaurant (service type not stated)American4355 Dixie Hwyopen
Highway 24 Bar & GrillCasual dining · Bar5100 Dixie Hwyopen
Hosel Rockets Golf and Whiskey LoungeBar4350 Dixie Hwyopen
Hungry Howie's Pizza Hungry Howie'sQuick service · Restaurant (service type not stated)Pizza5592 Dixie Hwyopen
Jet's Pizza Jet's PizzaRestaurant (service type not stated)Pizza · Italian5308 Dixie Hwyopen
Jimmy John's Jimmy John'sQuick service · Specialty food shopSandwiches4998 Highland Rd D Suite Dopen
Jimmy John's Jimmy John'sQuick service · Restaurant (service type not stated)Sandwiches5639 Dixie Hwyopen
Johnny Black's Public House Johnny Black's PUBLICHOUSE EASTBar · Casual dining5171 Dixie Hwyopen
KFC KFCRestaurant (service type not stated) · Quick serviceChicken / wings4790 Dixie Hwyopen
Knucklehead Coffee CoCoffee shop · CaféCoffee2528 Airport Rdopen
L M Financial CoRestaurant (service type not stated)4780 Dixie Hwyopen
L. A. CafeCafé · Casual diningCoffee · American5815 Dixie Hwyopen
LBN Clarkston at The Green AppleRestaurant (service type not stated)American4780 Dixie Hwyopen
Little Big Coffee - Drive Thru CoffeeCoffee shop · Restaurant (service type not stated) · CaféCoffee5632 Dixie Hwyopen
Little Caesars Pizza Little CaesarsQuick service · Restaurant (service type not stated)Pizza4706 W Walton Blvdopen
Loon Lake Bar & GrillBar4195 Dixie Hwyopen
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers4772 Dixie Hwyopen
Md Waterford IncRestaurant (service type not stated)5171 Dixie Hwyopen
Mi Pho IncRestaurant (service type not stated)5673 Dixie Hwyopen
National Coney IslandRestaurant (service type not stated)American4983 Dixie Hwyopen
Noorjahan Indian CuisineRestaurant (service type not stated)4671 W Walton Blvdopen
Orange Julius Dairy QueenDessert · Restaurant (service type not stated) · Juice, smoothie, teaIce cream / frozen desserts · Juice / smoothies4683 Dixie Hwyopen
Original BuscemisRestaurant (service type not stated)Pizza4210 Sashabaw Rdopen
OverTyme Grill & Tap RoomBar · Casual diningAmerican4724 Dixie Hwyopen
Panda GardenRestaurant (service type not stated)Chinese · Asian4680 W Walton Blvdopen
Papa Romano's Pizza & Mr. Pita Papa Romano'sRestaurant (service type not stated)Pizza · Sandwiches · Italian4396 Dixie Hwyopen
Peppermint VillageDessert · BakeryDessert · Bakery5999 Andersonville Rdopen
Pete's Oven BakeryBakery · DessertBakery · Dessert5083 Midland Aveopen
Pizza ExpressRestaurant (service type not stated) · Quick servicePizza3487 Sashabaw Rdopen
Pizza HutRestaurant (service type not stated)Pizza4671 W Walton Blvdopen
RCBC Red Cedar Boat ClubBar4109 Windiate Park Dropen
Rib RackRestaurant (service type not stated)BBQ5304 Dixie Hwyopen
Savvy SlidersQuick service · Restaurant (service type not stated)5799 Dixie Hwy.open
Shorty's Bar and Grill Shorty's CanberraCasual dining · BarAmerican4769 Dixie Hwyopen
Sir PizzaRestaurant (service type not stated)Pizza · Italian4674 W Walton Blvdopen
Sir PizzaRestaurant (service type not stated)Pizza · Italian3255 W Walton Blvdopen
Square One Eats and TreatsRestaurant (service type not stated)American · Italian4750 W Walton Blvdopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches5034 Dixie Highwayopen
Sweet T's Ice CreamDessertIce cream / frozen desserts · Dessert3490 Airport Rdopen
Taco Bell Taco BellQuick serviceMexican4743 Dixie Highwayopen
Tai Pan RestaurantRestaurant (service type not stated)Asian · Sushi · Japanese6488 Williams Lake Rdopen
The Bakery WaterfordBakery · DessertBakery · Dessert4698 Dixie Hwyopen
The Burger BoxFood truck · Restaurant (service type not stated)Burgers4315 Dixie Hwyopen
The Cheesecake LadiesDessert · BakeryDessert · Bakery5326 Dixie Hwyopen
The Coffee BucketCoffee shop · CaféCoffee3549 Airport Rdopen
The Pho PotRestaurant (service type not stated)Vietnamese · Noodles / ramen / pho · Asian5673 Dixie Hwyopen
The Village PlaceRestaurant (service type not stated)American5723 Dixie Hwyopen
Tim Hortons Tim Hortons Cafe and Bake ShopCoffee shop · Quick service · BakeryCoffee · Bakery4837 Dixie Hwyopen
US 24Restaurant (service type not stated)5815 Dixie Hwyopen
Waterford Coney IslandCasual dining · Restaurant (service type not stated)American4882 Hatchery Rdopen
Wing LaukRestaurant (service type not stated)Chinese · Asian5665 Dixie Hwyopen
Jack's Roadside BbqRestaurant (service type not stated)BBQ4355 Dixie Hwyclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199431301SIC1987
199532311SIC1987
199632302SIC1987
19973636SIC1987
19984039132061NAICS1997
19994039122161NAICS1997
2000363612195NAICS1997
2001373712205NAICS1997
200234347225NAICS1997
2003373592331NAICS2002
20044038112521NAICS2002
2005373610242NAICS2002
200632319193NAICS2002
2007343311193NAICS2002
2008353411194NAICS2007
2009343311193NAICS2007
2010373614202NAICS2007
2011373512203NAICS2007
2012373612213NAICS2012
20134037122141NAICS2012
2014393612204NAICS2012
20153733121831NAICS2012
2016343091831NAICS2012
201735317213NAICS2017
201836339213NAICS2017
201937318203NAICS2017
202038329203NAICS2017
2021393511213NAICS2017
202240361222NAICS2022
2023403612213NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48329. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
483282.9 mi552023
483462.9 mi582023
483273.5 mi352023
483865.0 mi242023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.