BMIE Market 48327
Oakland County, Michigan · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 20,960 2020–2024 ACS 5-year estimate ±1,217 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 9,451 2020–2024 ACS 5-year estimate ±466 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 21,559 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 9,896 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $74,788 2020–2024 ACS 5-year estimate ±6,516 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 40.8 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,113 2020–2024 ACS 5-year estimate ±36 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $257,500 2020–2024 ACS 5-year estimate ±12,181 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 11.3 sq mi Census Gazetteer 2020 |
| Restaurants | 35 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48327 |
| Restaurants per 10,000 residents | 13.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +52.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 36 (range 32–39) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.19) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 56 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 72 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 51 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 37 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 48327. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.19, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Michigan and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 56 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 71.7 | 72 | 40% | +28.7 |
| Restaurant Opportunity Score | 51.4 | 51 | 35% | +18.0 |
| Market Momentum Score | 36.9 | 37 | 25% | +9.2 |
Consumer Market Score: 72 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 20,960 | 82 | 40% | +32.9 |
| Median household income (ACS) | 74,788 | 55 | 40% | +21.9 |
| Households (ACS) | 9,451 | 84 | 20% | +16.9 |
Restaurant Opportunity Score: 51 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 0 | 35 | 35% | +12.3 |
| Restaurants per 10,000 residents (lower = more room) | 16.7 | 47 | 25% | +11.7 |
| Population (ACS) | 20,960 | 82 | 20% | +16.4 |
| Median household income (ACS) | 74,788 | 55 | 20% | +11.0 |
Market Momentum Score: 37 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 0 | 42 | 50% | +20.9 |
| 10-year restaurant growth | 0 | 35 | 30% | +10.5 |
| 20-year restaurant growth | 0 | 28 | 20% | +5.6 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (93)
By cuisine
American 26 · Pizza 13 · Burgers 9 · Mexican 7 · Asian 6 · Sandwiches 6 · Coffee 5 · Bakery 4 · Chicken / wings 3 · Chinese 3 · Greek 3 · Italian 3 · Juice / smoothies 3 · Latin American (other) 3 · Breakfast 2 · Dessert 2 · Ice cream / frozen desserts 2 · Japanese 2 · Mediterranean 2 · Southwestern / Tex-Mex 2 · Sushi 2 · BBQ 1 · British / Irish pub food 1 · Middle Eastern 1 · Tea / bubble tea 1 · Thai 1 · Vietnamese 1
By type
Restaurant (service type not stated) 62 · Quick service 18 · Bar 15 · Casual dining 11 · Café 5 · Bakery 4 · Dessert 4 · Juice, smoothie, tea 4 · Other 3 · Specialty food shop 2 · Brewery / taproom 1 · Catering 1 · Coffee shop 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 11/11 Crispy Chicken & Burgers - Waterford 11/11 Burgers & Fries | Restaurant (service type not stated) | American | 7660 Highland Rd | open |
| 4th Tavern Lake House | Casual dining · Restaurant (service type not stated) · Bar | American | 4710 Cooley Lake Rd | open |
| 5 Crescent Lounge | Bar | open | ||
| A Slice of the 80's | Restaurant (service type not stated) · Other | 5753 Elizabeth Lake Rd | open | |
| Arby's Arby's | Quick service | Sandwiches · American | 5911 Highland Rd Highland Rd & Airport Rd | open |
| Aspire Nutrition | Juice, smoothie, tea | Juice / smoothies | 6612 Cooley Lake Rd | open |
| Biggby Coffee Southeast Michigan Biggby | Coffee shop · Café · Restaurant (service type not stated) | Coffee | 6123 Highland Rd Suite A | open |
| Boomers RoadHouse | Bar · Restaurant (service type not stated) | American | 6665 Highland Rd | open |
| Boris’s Deli - Traditional Jewish Deli | Specialty food shop · Quick service · Casual dining | Sandwiches · American | 7100 Cooley Lake Rd | open |
| Boston Market | Restaurant (service type not stated) | American | 5160 Highland Rd | open |
| Brunch Babes Bakery | Bakery · Restaurant (service type not stated) | Bakery · Breakfast | 1571 Union Lake Rd | open |
| Buffalo Wild Wings Buffalo Wild Wings | Bar · Casual dining | American | 5223 Highland Road | open |
| Burger King Burger King | Quick service | Burgers · American | 7320 Highland Rd | open |
| Carrie Lee's Lake Garden Chinese American Cuisine | Restaurant (service type not stated) | Chinese | 7890 Highland Rd | open |
| Chris Johnnys | Casual dining · Restaurant (service type not stated) | American | 5720 Highland Rd | open |
| Chubby Charlie's Pizza Chubby Charlie's Pizza | Restaurant (service type not stated) | Pizza · Italian | 6672 Cooley Lake Rd | open |
| Cottage Inn Pizza | Restaurant (service type not stated) | Pizza | 7380 Highland Rd | open |
| Crescent Lake Inn J & L | Bar · Casual dining | 4904 Elizabeth Lake Rd | open | |
| Culver's Culver's | Quick service | Burgers · American | 7313 Highland Rd | open |
| Dairy Queen Dairy Queen | Quick service · Dessert | Ice cream / frozen desserts · Burgers | Dairy Queen Store 5608 Highland Rd | open |
| Detroit Wing Company Detroit Wing Co. | Restaurant (service type not stated) | Chicken / wings · American | 5385 Highland Rd Ste 200 | open |
| Dobski's | Restaurant (service type not stated) | 6565 Cooley Lake Rd | open | |
| Dolly's Pizza | Restaurant (service type not stated) | Pizza | 1015 Crescent Lake Rd | open |
| Dolly's Pizza | Restaurant (service type not stated) | Pizza | 5753 Elizabeth Lake Rd | open |
| Domino's Pizza | Restaurant (service type not stated) | Pizza | 5684 Highland Rd | open |
| Don Juan Mexican Restaurant Don Juan Mexican Bar & Grill - Franklin Park | Restaurant (service type not stated) | Mexican · Latin American (other) | 6565 Cooley Lake Rd | open |
| Duke's Southwest Grill & Creamery | Dessert · Juice, smoothie, tea | Ice cream / frozen desserts · Juice / smoothies | 1533 N Williams Lake Rd | open |
| El Patio Mexican Restaurant | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 7622 Highland Rd | open |
| Firehouse Subs Firehouse Subs | Quick service | Sandwiches · American | 5832 Highland Rd. | open |
| Five Guys | Restaurant (service type not stated) | Burgers | 5134 Highland Rd. | open |
| Flights of Fancy Restaurant | Bar · Restaurant (service type not stated) | 7265 Highland Rd | open | |
| Foodgod Truffle Fries | Restaurant (service type not stated) | 7345 Highland Rd | open | |
| Fork N Pint | Restaurant (service type not stated) · Quick service · Bar | 4703 Elizabeth Lake Rd | open | |
| Forster Brothers M-59 Auto Wash, L.l.c | Restaurant (service type not stated) | 7295 Highland Rd | open | |
| FRESH Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · American | 5720 Highland Rd | open |
| Fruicota Café | Restaurant (service type not stated) | 5326 Highland Rd | open | |
| George’s Corned Beef & Ham | Restaurant (service type not stated) | 7538 Highland Rd | open | |
| Greek Jalapeno | Restaurant (service type not stated) | Greek · American | 6636 Cooley Lake Rd | open |
| Green Apple Cooley Lake | Restaurant (service type not stated) | American | 7156 Cooley Lake Rd | open |
| High Octane Cafe & Bakery | Café · Bakery | Coffee · Breakfast · Bakery | 7192 Highland Rd | open |
| Home Run Diner | Restaurant (service type not stated) | Burgers | 4708 Elizabeth Lake Rd | open |
| Hong Kong Express | Restaurant (service type not stated) | Chinese · Asian | 5158 Highland Rd | open |
| I Love Pho | Restaurant (service type not stated) | Vietnamese · Asian | 5326 Highland Rd | open |
| Irish Tavern Waterford | Bar | British / Irish pub food | 4703 Elizabeth Lake Rd | open |
| Jdv Pizza Llc | Restaurant (service type not stated) | 5570 Cooley Lake Rd | open | |
| Jerry's Coney Island | Casual dining | American | 5744 Highland Rd | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 7750 Cooley Lake Road | open |
| Krispy Krunchy Chicken | Quick service | 5684 Highland Rd | open | |
| Lake Breeze Kitchen & Bar | Restaurant (service type not stated) | Pizza | 7726 Cooley Lake Rd | open |
| Las Mexicanas #5 | Restaurant (service type not stated) | Mexican · Latin American (other) | 4530 Elizabeth Lake Rd | open |
| Leo's Coney Island Leo's Coney Island- Clio | Restaurant (service type not stated) | American · Greek | 5076 Highland Rd | open |
| Lions | Bar · Restaurant (service type not stated) · Quick service · Specialty food shop | Sandwiches | 6500 Hatchery Rd | open |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 5961 Highland Rd | open |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 7926 Cooley Lake Rd | open |
| Lucky Duck Pizza | Restaurant (service type not stated) | Pizza | 5127 Highland Rd | open |
| Marco's Pizza Marco's Pizza | Restaurant (service type not stated) | Pizza · Italian | 5570 Cooley Lake Rd | open |
| Mariah's Cookies | Dessert | Dessert | 7345 Highland Rd | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 5854 Highland Rd | open |
| McDonald's McDonald's | Quick service | Burgers · American | 7600 Cooley Lake Rd | open |
| Mexico Lindo | Restaurant (service type not stated) | Mexican | 6225 Highland Rd | open |
| Mochi Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 7538 Highland Rd | open |
| Panera Bread Panera Bread | Bakery · Restaurant (service type not stated) · Café | Bakery · Coffee | 5175 Highland Road | open |
| Pita Way Pita Way | Quick service | Mediterranean · Greek | 6800 Highland Rd | open |
| Pizzeria Dolce | Restaurant (service type not stated) | Pizza | 7660 Highland Rd | open |
| Play Inc. | Restaurant (service type not stated) | 6665 Highland Rd | open | |
| Pontiac Lake Inn | Bar | American · Burgers | 1775 Sherwin Ct | open |
| Ram Jj, Inc | Restaurant (service type not stated) | 7265 Highland Rd | open | |
| Ram's Horn | Casual dining | American | 7265 Highland Rd | open |
| Red Wood Grill | Casual dining · Bar | BBQ · American | 7726 Cooley Lake Rd | open |
| Roadside Shawarma Stand | Restaurant (service type not stated) | Middle Eastern · Mediterranean | 5684 Highland Rd | open |
| Rustic Leaf Brewing Company | Brewery / taproom · Bar | 7200 Highland Rd | open | |
| Sam's Southern Eatery | Restaurant (service type not stated) | American | 7538 Highland Rd | open |
| Saroki's Crispy Chicken & Pizza Saroki's Crispy Chicken & Pizza | Restaurant (service type not stated) | Pizza · Chicken / wings | 5010 Highland Rd | open |
| Shark Club Shark Club | Casual dining · Bar | 6665 Highland Rd | open | |
| Southern Moon Biscuit Company | Bakery · Dessert · Catering | Bakery · Dessert | 6625 Hatchery Rd | open |
| Sproutly | Café · Restaurant (service type not stated) | Coffee | open | |
| SUBWAY Subway | Quick service · Other · Restaurant (service type not stated) | Sandwiches | 7552 Highland Rd | open |
| SUBWAY | Other | Sandwiches | 5326 Highland Rd | open |
| Sushi Weng | Restaurant (service type not stated) | Japanese · Sushi · Asian | 5550 Cooley Lake Rd | open |
| Sweet Lorraine's Fabulous Mac n' Brewz | Restaurant (service type not stated) | 6565 Cooley Lake Rd. | open | |
| Taco Bell Taco Bell | Quick service | Mexican | 5350 Highland Road | open |
| Thai Legend | Restaurant (service type not stated) | Thai · Asian | 7108 Highland Rd | open |
| The Daily Dough Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 7188 Highland Rd | open |
| Tiger Lake Inn | Bar | American | 5735 Highland Rd | open |
| Tiny Peanut Ii Llc | Restaurant (service type not stated) | 5076 Highland Rd | open | |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Restaurant (service type not stated) · Café | Juice / smoothies · Coffee | 5385 Highland Road | open |
| Union Lake Tap Bar and Grill | Casual dining · Bar | American | 7760 Cooley Lake Rd | open |
| Village Place | Casual dining · Restaurant (service type not stated) | American | 4710 Cooley Lake Rd | open |
| Wendy's Wendy's | Quick service | Burgers · American | 5660 Highland Road | open |
| Wonton Palace | Restaurant (service type not stated) | Chinese · Asian | 5562 Cooley Lake Rd | open |
| Yogurt Blast Ice Cream, Bubble Tea, & Mexican Grill | Juice, smoothie, tea · Restaurant (service type not stated) | Tea / bubble tea · Mexican | 1533 N Williams Lake Rd | open |
| Dod Keqi Inc | Restaurant (service type not stated) | 7726 Cooley Lake Rd | closed | |
| Flip N Dip Cafe | Restaurant (service type not stated) | 5753 Elizabeth Lake Rd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 29 | 23 | — | — | — | 6 | SIC1987 |
| 1995 | 28 | 23 | — | — | — | 5 | SIC1987 |
| 1996 | 30 | 25 | — | — | — | 5 | SIC1987 |
| 1997 | 37 | 34 | — | — | — | 3 | SIC1987 |
| 1998 | 40 | 34 | 13 | 16 | 5 | 3 | NAICS1997 |
| 1999 | 39 | 31 | 13 | 14 | 4 | 5 | NAICS1997 |
| 2000 | 34 | 26 | 12 | 12 | 2 | 4 | NAICS1997 |
| 2001 | 40 | 32 | 12 | 16 | 4 | 4 | NAICS1997 |
| 2002 | 40 | 35 | 13 | 15 | 7 | 2 | NAICS1997 |
| 2003 | 41 | 35 | 13 | 16 | 6 | 3 | NAICS2002 |
| 2004 | 39 | 32 | 12 | 17 | 3 | 3 | NAICS2002 |
| 2005 | 38 | 30 | 10 | 18 | 2 | 3 | NAICS2002 |
| 2006 | 40 | 34 | 12 | 20 | 2 | 2 | NAICS2002 |
| 2007 | 36 | 30 | 11 | 17 | 2 | 4 | NAICS2002 |
| 2008 | 42 | 36 | 15 | 17 | 4 | 4 | NAICS2007 |
| 2009 | 39 | 32 | 12 | 15 | 5 | 4 | NAICS2007 |
| 2010 | 36 | 29 | 13 | 14 | 2 | 4 | NAICS2007 |
| 2011 | 39 | 33 | 12 | 15 | 5 | 4 | NAICS2007 |
| 2012 | 44 | 38 | 13 | 22 | 3 | 4 | NAICS2012 |
| 2013 | 41 | 35 | 14 | 18 | 3 | 4 | NAICS2012 |
| 2014 | 39 | 33 | 15 | 16 | 2 | 4 | NAICS2012 |
| 2015 | 40 | 33 | 14 | 17 | 2 | 5 | NAICS2012 |
| 2016 | 39 | 32 | 13 | 16 | 3 | 4 | NAICS2012 |
| 2017 | 37 | 31 | 12 | 16 | 3 | 3 | NAICS2017 |
| 2018 | 41 | 35 | 15 | 18 | — | 3 | NAICS2017 |
| 2019 | 40 | 35 | 15 | 18 | — | 3 | NAICS2017 |
| 2020 | 36 | 32 | 14 | 16 | — | 3 | NAICS2017 |
| 2021 | 39 | 35 | 15 | 17 | 3 | 3 | NAICS2017 |
| 2022 | 42 | 37 | 14 | 19 | 4 | 3 | NAICS2022 |
| 2023 | 40 | 35 | 15 | 16 | 4 | 3 | NAICS2022 |