BMIE Market 48320
Oakland County, Michigan · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 4,277 2020–2024 ACS 5-year estimate ±192 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 2,161 2020–2024 ACS 5-year estimate ±155 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 4,589 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 2,260 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $78,150 2020–2024 ACS 5-year estimate ±12,335 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 43.2 2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,214 2020–2024 ACS 5-year estimate ±142 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $345,900 2020–2024 ACS 5-year estimate ±40,675 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 1.1 sq mi Census Gazetteer 2020 |
| Restaurants | 30 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48320 |
| Restaurants per 10,000 residents | 47.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +30.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +42.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +42.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +57.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 31 (range 27–35) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.56) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 61 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 59 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 52 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 77 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 48320. Projection: linear trend v1, fitted 2013–2023, +0.7 restaurants per year, r² 0.56, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Michigan and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 61 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 59.4 | 59 | 40% | +23.8 |
| Restaurant Opportunity Score | 52.5 | 52 | 35% | +18.4 |
| Market Momentum Score | 77.2 | 77 | 25% | +19.3 |
Consumer Market Score: 59 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 4,277 | 58 | 40% | +23.2 |
| Median household income (ACS) | 78,150 | 60 | 40% | +23.8 |
| Households (ACS) | 2,161 | 62 | 20% | +12.4 |
Restaurant Opportunity Score: 52 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 42.9 | 78 | 35% | +27.4 |
| Restaurants per 10,000 residents (lower = more room) | 70.1 | 6 | 25% | +1.6 |
| Population (ACS) | 4,277 | 58 | 20% | +11.6 |
| Median household income (ACS) | 78,150 | 60 | 20% | +11.9 |
Market Momentum Score: 77 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 30.4 | 83 | 50% | +41.7 |
| 10-year restaurant growth | 42.9 | 78 | 30% | +23.5 |
| 20-year restaurant growth | 42.9 | 60 | 20% | +12.0 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (51)
By cuisine
American 11 · Pizza 7 · Coffee 6 · Ice cream / frozen desserts 5 · Bakery 4 · Italian 4 · Asian 3 · Burgers 3 · Chicken / wings 3 · Dessert 3 · Mexican 3 · Breakfast 2 · Chinese 2 · BBQ 1 · Greek 1 · Japanese 1 · Juice / smoothies 1 · Latin American (other) 1 · Mediterranean 1 · Seafood 1 · Southeast Asian (other) 1 · Steakhouse 1 · Sushi 1
By type
Restaurant (service type not stated) 35 · Dessert 7 · Casual dining 6 · Quick service 6 · Bar 5 · Bakery 4 · Café 4 · Coffee shop 3 · Juice, smoothie, tea 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Alliance Investment, Corp | Restaurant (service type not stated) | 2886 Orchard Lake Rd | open | |
| B1 Tavern | Bar · Casual dining | 1967 Cass Lake Rd | open | |
| Baskin-Robbins Baskin-Robbins | Bakery · Dessert · Coffee shop | Ice cream / frozen desserts · Dessert · Coffee · Bakery | 2907 Orchard Lake Rd | open |
| Bellacino's Pizza & Grinders Bellacino's Pizza and Grinders | Restaurant (service type not stated) | Pizza · Italian | 2465 Orchard Lake Rd | open |
| Boskos Coffee & Kitchen | Coffee shop | Coffee | 2850 Orchard Lake Rd | open |
| Brewhaus Bar & Grill | Casual dining · Bar | Burgers · American | 3128 Orchard Lake Rd | open |
| Butter Chicken Factory | Restaurant (service type not stated) · Casual dining | American | 1535 Cass Lake Rd | open |
| Checkers - Closed at 2100 Orchard Lake Rd | Quick service | Burgers · American | 2100 Orchard Lake Rd | open |
| China Express | Restaurant (service type not stated) | Chinese · Asian | 2458 Orchard Lake Rd | open |
| Cool Jacks | Bakery · Restaurant (service type not stated) · Dessert | Bakery · Ice cream / frozen desserts | 2530 Orchard Lake Rd | open |
| Dairy Queen Dairy Queen | Quick service · Dessert | Ice cream / frozen desserts · American | 2886 Orchard Lake Rd | open |
| Dwaar Chocolate | Dessert | Dessert | 2038 Cass Lake Rd | open |
| Early Bird Cafe | Café | Breakfast · Coffee · American | 3415 Orchard Lake Rd | open |
| El Camino | Restaurant (service type not stated) | Mexican | 2807 Orchard Lake Rd | open |
| Eskimo Jacks Famous Ice Cream Sandwiches Llc | Restaurant (service type not stated) | 2530 Orchard Lake Rd | open | |
| Evolve Juice & Smoothie Bar | Restaurant (service type not stated) | 2815 Orchard Lake Rd | open | |
| Fcrp International Inc | Restaurant (service type not stated) | 2804 Orchard Lake Rd Ste 203 | open | |
| Filo Fresh | Restaurant (service type not stated) | Mediterranean | 3375 Orchard Lake Rd Ste C | open |
| Fran's Catering And Dining | Restaurant (service type not stated) | 2650 Orchard Lake Rd | open | |
| Gino's Pizzeria and Restaurant | Restaurant (service type not stated) | Italian · Pizza | 1999 Cass Lake Rd | open |
| GOOMAH (a trattoria) | Restaurant (service type not stated) | 2440 Orchard Lake Rd | open | |
| Grandon Enterprises Llc | Restaurant (service type not stated) | 1978 Cass Lake Rd | open | |
| Happy You Chinese Restaurant | Restaurant (service type not stated) | Chinese · Asian | 2843 Orchard Lake Rd | open |
| Harbor Steak House | Restaurant (service type not stated) | Steakhouse · American | 3251 Orchard Lake Rd | open |
| Hardy Scoops | Dessert | Ice cream / frozen desserts | 2038 Cass Lake Rd Ste 9 | open |
| Hungry Howie's Hungry Howie's | Restaurant (service type not stated) | Pizza · Italian | 2170 Cass Lake Road | open |
| Hydra Real Estate Development, Llc | Restaurant (service type not stated) | 2207 Orchard Lake Rd | open | |
| INDO indonesian restaurant | Restaurant (service type not stated) | Southeast Asian (other) · Asian | 1535 Cass Lake Rd | open |
| J Bird Smoked Meats | Restaurant (service type not stated) | BBQ · American | 1978 Cass Lake Rd | open |
| Jet's Pizza Jet's Pizza | Restaurant (service type not stated) | Pizza · Italian | 3375 Orchard Lake Rd | open |
| Keego Sushi & Bowl | Restaurant (service type not stated) | Japanese · Sushi | 3375 Orchard Lake Rd | open |
| KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 2100 Orchard Lake Rd | open |
| Krispy Krunchy Chicken | Restaurant (service type not stated) | Chicken / wings | 2277 Orchard Lake Rd | open |
| Leo's Coney Island | Casual dining | American · Greek | 2650 Orchard Lake Rd | open |
| Lodge Grill & Bar | Bar · Casual dining | American | 2812 Orchard Lake Rd | open |
| Lorenzo's Pizza (Keego Harbor) | Restaurant (service type not stated) | Pizza | 2038 Cass Lake Rd | open |
| Lost Sailor Fish & Gourmet | Restaurant (service type not stated) | Seafood | 2534 Orchard Lake Rd | open |
| Mary Donnelly's Public House | Restaurant (service type not stated) · Bar · Casual dining | American | 3011 Orchard Lake Rd | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 2234 Orchard Lake Rd | open |
| Órale | Restaurant (service type not stated) | Mexican · Latin American (other) | 2530 Orchard Lake Rd | open |
| Paradise Cakes | Bakery | Bakery | 2532 Orchard Lake Rd | open |
| Pastries by Ellen | Bakery · Dessert · Café | Bakery · Dessert · Coffee | 2495 Orchard Lake Rd | open |
| Pastry Pizza | Restaurant (service type not stated) | Pizza | 2454 Orchard Lake Rd | open |
| Saroki's Crispy Chicken & Pizza Saroki's Crispy Chicken & Pizza | Restaurant (service type not stated) | Pizza · Chicken / wings | 328 S Telegraph Rd | open |
| Sweet B’s Ice Cream | Dessert · Juice, smoothie, tea | Ice cream / frozen desserts · Juice / smoothies | 2038 Cass Lake Rd | open |
| Sylvan Table | Restaurant (service type not stated) · Café | American · Coffee | 1819 Inverness St | open |
| Systems 101 | Restaurant (service type not stated) | 2177 Orchard Lake Rd | open | |
| Taco Bell Taco Bell | Quick service | Mexican | 2210 Orchard Lake Rd | open |
| The Grill Restaurant | Bar · Restaurant (service type not stated) | Breakfast | 2235 Orchard Lake Rd | open |
| Tim Hortons | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 2635 Orchard Lake Rd | open |
| Wendy's | Quick service | 2190 Orchard Lake Rd | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 22 | 19 | — | — | — | 3 | SIC1987 |
| 1995 | 24 | 21 | — | — | — | 3 | SIC1987 |
| 1996 | 25 | 21 | — | — | — | 4 | SIC1987 |
| 1997 | 30 | 26 | — | — | — | 4 | SIC1987 |
| 1998 | 27 | 24 | 12 | 11 | 1 | 3 | NAICS1997 |
| 1999 | 28 | 25 | 14 | 10 | 1 | 3 | NAICS1997 |
| 2000 | 24 | 21 | 11 | 9 | 1 | 3 | NAICS1997 |
| 2001 | 23 | 20 | 9 | 9 | 2 | 2 | NAICS1997 |
| 2002 | 23 | 21 | 8 | 10 | 3 | 2 | NAICS1997 |
| 2003 | 25 | 21 | 9 | 9 | 3 | 2 | NAICS2002 |
| 2004 | 27 | 21 | 9 | 11 | 1 | 3 | NAICS2002 |
| 2005 | 29 | 25 | 12 | 10 | 3 | 2 | NAICS2002 |
| 2006 | 26 | 21 | 11 | 7 | 3 | 2 | NAICS2002 |
| 2007 | 28 | 24 | 13 | 10 | 1 | 2 | NAICS2002 |
| 2008 | 25 | 22 | 12 | 8 | 2 | 1 | NAICS2007 |
| 2009 | 30 | 27 | 15 | 8 | 4 | 2 | NAICS2007 |
| 2010 | 26 | 22 | 14 | 7 | 1 | 3 | NAICS2007 |
| 2011 | 21 | 18 | 11 | 7 | — | 2 | NAICS2007 |
| 2012 | 22 | 20 | 11 | 8 | 1 | 1 | NAICS2012 |
| 2013 | 23 | 21 | 11 | 8 | 2 | 1 | NAICS2012 |
| 2014 | 24 | 21 | 11 | 9 | 1 | 1 | NAICS2012 |
| 2015 | 25 | 23 | 15 | 7 | 1 | 1 | NAICS2012 |
| 2016 | 21 | 19 | 12 | 6 | — | 2 | NAICS2012 |
| 2017 | 26 | 23 | 13 | 9 | — | 3 | NAICS2017 |
| 2018 | 24 | 23 | 12 | 9 | — | — | NAICS2017 |
| 2019 | 28 | 27 | 13 | 12 | — | — | NAICS2017 |
| 2020 | 24 | 24 | 13 | 9 | — | — | NAICS2017 |
| 2021 | 25 | 23 | 12 | 9 | — | — | NAICS2017 |
| 2022 | 26 | 25 | 14 | 9 | — | — | NAICS2022 |
| 2023 | 31 | 30 | 17 | 11 | — | — | NAICS2022 |