BMIE Market 48342

Oakland County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	17,564 2020–2024 ACS 5-year estimate ±1,417 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,878 2020–2024 ACS 5-year estimate ±443 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	18,407 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,407 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$35,253 2020–2024 ACS 5-year estimate ±4,034 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$999 2020–2024 ACS 5-year estimate ±107 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$101,300 2020–2024 ACS 5-year estimate ±15,453 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	5.2 sq mi Census Gazetteer 2020
Restaurants	9 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48342
Restaurants per 10,000 residents	7.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-25.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-50.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-57.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-47.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	9 (range 5–12) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.5 per year, r² 0.51) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	36 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	49 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	41 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	7 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 48342. Projection: linear trend v1, fitted 2013–2023, -0.5 restaurants per year, r² 0.51, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 36 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	49	49	40%	+19.6
Restaurant Opportunity Score	41.1	41	35%	+14.4
Market Momentum Score	7.2	7	25%	+1.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	17,564	79	40%	+31.7
Median household income (ACS)	35,253	4	40%	+1.5
Households (ACS)	6,878	79	20%	+15.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 41 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-50	5	35%	+1.6
Restaurants per 10,000 residents (lower = more room)	5.1	91	25%	+22.8
Population (ACS)	17,564	79	20%	+15.8
Median household income (ACS)	35,253	4	20%	+0.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 7 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-25	11	50%	+5.4
10-year restaurant growth	-50	5	30%	+1.4
20-year restaurant growth	-57.1	2	20%	+0.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (63)

By cuisine

American 9 · Coffee 7 · Pizza 5 · BBQ 4 · Burgers 4 · Mexican 4 · Bakery 3 · Dessert 2 · Juice / smoothies 2 · Latin American (other) 2 · Sandwiches 2 · Seafood 2 · Asian 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Chinese 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Italian 1 · Southwestern / Tex-Mex 1 · Steakhouse 1

By type

Restaurant (service type not stated) 35 · Bar 16 · Casual dining 13 · Café 6 · Quick service 6 · Bakery 4 · Coffee shop 4 · Dessert 3 · Food truck 3 · Brewery / taproom 2 · Juice, smoothie, tea 2 · Other 1

Name	Type	Cuisine	Address	Status
4 Brothers	Bar		South Saginaw	open
Alley Cat Cafe	Casual dining · Bar		31 N Saginaw St	open
Baci	Restaurant (service type not stated)		40 W Pike St	open
Belair Grill	Restaurant (service type not stated)		225 Auburn Ave	open
Bo's Smokehouse BBQ	Restaurant (service type not stated)	BBQ	51 N Saginaw St	open
Bob & Elmer's Bar	Casual dining · Bar		464 N Perry St	open
Bravo Cafe Coney Island	Casual dining · Café	American · Coffee	621 Auburn Ave	open
Buckner's A Dessert Cafe	Bakery · Restaurant (service type not stated) · Dessert · Café	Dessert · Sandwiches · Coffee	19 N Saginaw St	open
Captain Crust Pizza and Soul Food	Restaurant (service type not stated)	BBQ · Pizza	340 Martin Luther King Jr Blvd N	open
Centerstage	Bar		536 N Perry St	open
Charlene's	Bar		12 N Saginaw St	open
Checkers	Quick service · Restaurant (service type not stated)	Burgers	780 N Perry St	open
Chili Bowl	Restaurant (service type not stated)	Latin American (other)	223 Cesar E Chavez Ave	open
CiCi's Pizza	Restaurant (service type not stated)	Pizza	217 Going St	open
Deckan Coffee & Tea	Coffee shop · Café	Coffee	175 S Saginaw St	open
Delorean Kitchen	Restaurant (service type not stated) · Casual dining	Latin American (other) · American	687 University Dr	open
Exferimentation Brewing Co	Brewery / taproom · Restaurant (service type not stated)		7 N Saginaw St	open
Exotic hookah lounge	Bar		685 Baldwin Ave	open
Fillmore 13 Brewery	Brewery / taproom · Casual dining · Bar	Pizza	7 N Saginaw St #1d	open
Fino's Family Dining	Restaurant (service type not stated)	American	450 N Perry St	open
Fourth Dimension Coffee Company	Coffee shop	Coffee	7 N Saginaw St Ste 1c	open
Grab Crab	Restaurant (service type not stated) · Casual dining · Bar	Seafood	225 Auburn Ave	open
Great Wall	Restaurant (service type not stated)	Chinese · Asian	654 Auburn Ave	open
Green Room Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	47 N Saginaw St	open
Gridiron Bar & Grill	Bar · Casual dining		93 E Montcalm St	open
Juiced Out	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	121 N Saginaw St	open
Kegger Burger	Casual dining · Bar	Burgers	7 N Saginaw St	open
Lafayette Market Cafe	Café	Coffee	154 N Saginaw St	open
Leone's Frosty Treat	Dessert	Ice cream / frozen desserts	477 Auburn Ave	open
Liberty Bar	Bar · Casual dining		85 N Saginaw St	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	453 N Perry St	open
Little Mo, Llc	Restaurant (service type not stated)		51 N Saginaw St	open
Los Perrones	Food truck · Restaurant (service type not stated)	Mexican	685 Martin Luther King Jr Blvd N	open
M1 Grill	Casual dining · Restaurant (service type not stated)	American	50501 Woodward Ave	open
Make Good Choices	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	149 Perry St	open
Marimar Llc Dba North Saginaw Alley Cat Cafe	Restaurant (service type not stated)		31 N Saginaw St	open
Menagerie Lounge	Bar · Casual dining		Oakland Ave	open
MOJO Room	Bar		15 S Saginaw St	open
MrBeast Burger	Restaurant (service type not stated)	Burgers · Sandwiches	85 N Saginaw St	open
Nick's Corner	Casual dining	American	225 Auburn Ave	open
Pepsi-cola Bottling Co	Restaurant (service type not stated)		960 Featherstone St	open
Perry Street Grill	Casual dining · Restaurant (service type not stated) · Bar	American	756 Perry St	open
Pontiac Fresh Fish & Seafood	Quick service	Seafood · Cajun, Creole, Southern	804 N Perry St	open
Popeyes® Louisiana Kitchen Popeyes Louisiana Kitchen	Quick service	Chicken / wings · American	630 Martin Luther King Jr Blvd N	open
S & S Seafood	Restaurant (service type not stated)		47 S Glenwood Ave	open
Satch's Place	Bar · Restaurant (service type not stated)		82 Baldwin Ave	open
Senor Tacos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1249 Baldwin Ave	open
Senor Tacos	Restaurant (service type not stated)	Mexican	223 Cesar E Chavez Ave	open
Sheila's Bakery	Bakery · Dessert	Bakery · Dessert	800 N Perry St	open
Sheila's Sabores De MI Tierra	Bakery · Restaurant (service type not stated)	Mexican · Bakery	804 Perry St	open
Sheilas Panaderia Mexicana	Bakery	Bakery	800 N Perry St	open
Slows BBQ Pontiac	Restaurant (service type not stated)	BBQ	8 N Saginaw St	open
Sorrento Pizza Sorrento Pizza - SCS	Restaurant (service type not stated)	Pizza · Italian	655 Joslyn Ave	open
Sweet Catrina’s Snack Truck	Food truck		Michigan	open
Tacos Calandria	Food truck		1 S Glenwood Ave	open
The Burger Truck Pontiac	Restaurant (service type not stated)		749 Featherstone St	open
U.S Shawarma	Restaurant (service type not stated) · Other		547 Perry St	open
Uncle Jerry's BBQ	Restaurant (service type not stated) · Quick service	BBQ	Auburn Ave	open
Universal Coney Island	Restaurant (service type not stated)	American	850 N Perry St	open
Vaughncils Bar & Grill	Bar		78 Baldwin Ave	open
Whiskey's	Restaurant (service type not stated)	Steakhouse	31 N Saginaw St	open
White Castle White Castle	Quick service	Burgers · American	335 Martin Luther King Jr Blvd N	open
Yoshi Hibachi Grille	Restaurant (service type not stated)		8 N Saginaw St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	33	17	—	—	—	16	SIC1987
1995	25	13	—	—	—	12	SIC1987
1996	34	20	—	—	—	14	SIC1987
1997	36	21	—	—	—	15	SIC1987
1998	36	22	10	11	1	13	NAICS1997
1999	36	24	7	14	3	11	NAICS1997
2000	36	23	8	13	2	12	NAICS1997
2001	34	25	7	15	3	8	NAICS1997
2002	34	23	8	12	3	9	NAICS1997
2003	35	21	5	14	2	10	NAICS2002
2004	35	20	7	11	2	11	NAICS2002
2005	35	22	10	11	1	10	NAICS2002
2006	33	16	6	9	1	14	NAICS2002
2007	25	14	5	7	1	9	NAICS2002
2008	29	17	6	10	1	9	NAICS2007
2009	28	14	3	10	1	10	NAICS2007
2010	28	13	3	9	1	10	NAICS2007
2011	31	16	5	10	1	10	NAICS2007
2012	27	16	6	9	1	7	NAICS2012
2013	30	18	6	11	1	9	NAICS2012
2014	26	15	4	10	1	8	NAICS2012
2015	21	14	3	10	1	4	NAICS2012
2016	21	14	3	10	1	4	NAICS2012
2017	23	15	3	11	—	4	NAICS2017
2018	20	12	—	9	—	5	NAICS2017
2019	24	13	—	9	—	7	NAICS2017
2020	25	15	3	10	—	5	NAICS2017
2021	23	14	4	9	—	5	NAICS2017
2022	22	13	4	9	—	4	NAICS2022
2023	18	9	—	7	—	4	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48342. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
48341	1.5 mi	23	2023
48340	2.0 mi	32	2023
48326	3.4 mi	94	2023
48320	3.9 mi	30	2023
48304	4.4 mi	23	2023
48328	4.5 mi	55	2023
48309	4.6 mi	54	2023
48302	4.6 mi	33	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.