BMIE Market 48341
Oakland County, Michigan · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 18,924 2020–2024 ACS 5-year estimate ±1,392 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 7,730 2020–2024 ACS 5-year estimate ±607 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 17,139 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 7,857 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $51,390 2020–2024 ACS 5-year estimate ±4,898 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 39.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $972 2020–2024 ACS 5-year estimate ±57 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $150,500 2020–2024 ACS 5-year estimate ±15,763 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 6.7 sq mi Census Gazetteer 2020 |
| Restaurants | 23 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48341 |
| Restaurants per 10,000 residents | 16.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -11.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -4.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -32.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 21 (range 16–25) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.08) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 41 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 55 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 43 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 17 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 48341. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.08, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Michigan and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 41 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 55.0 | 55 | 40% | +22.0 |
| Restaurant Opportunity Score | 42.9 | 43 | 35% | +15.0 |
| Market Momentum Score | 17.1 | 17 | 25% | +4.3 |
Consumer Market Score: 55 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 18,924 | 80 | 40% | +32.2 |
| Median household income (ACS) | 51,390 | 17 | 40% | +6.6 |
| Households (ACS) | 7,730 | 81 | 20% | +16.2 |
Restaurant Opportunity Score: 43 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -4.2 | 21 | 35% | +7.5 |
| Restaurants per 10,000 residents (lower = more room) | 12.2 | 64 | 25% | +16.0 |
| Population (ACS) | 18,924 | 80 | 20% | +16.1 |
| Median household income (ACS) | 51,390 | 17 | 20% | +3.3 |
Market Momentum Score: 17 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -11.5 | 17 | 50% | +8.7 |
| 10-year restaurant growth | -4.2 | 21 | 30% | +6.4 |
| 20-year restaurant growth | -32.4 | 10 | 20% | +1.9 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (71)
By cuisine
American 19 · Coffee 9 · Chicken / wings 7 · Ice cream / frozen desserts 6 · Pizza 6 · Dessert 5 · Sandwiches 5 · Bakery 4 · Burgers 4 · Mexican 4 · Juice / smoothies 3 · Asian 2 · Cajun, Creole, Southern 2 · Caribbean 2 · Italian 2 · British / Irish pub food 1 · Chinese 1 · Greek 1 · Latin American (other) 1 · Mediterranean 1 · Middle Eastern 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Thai 1
By type
Restaurant (service type not stated) 42 · Quick service 17 · Casual dining 9 · Dessert 9 · Bar 8 · Bakery 5 · Café 5 · Coffee shop 5 · Juice, smoothie, tea 3 · Other 2 · Delivery-focused 1 · Food truck 1 · Specialty food shop 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| A&W Restaurant | Restaurant (service type not stated) | American | 510 N Telegraph Rd | open |
| Alaska Fresh Fish and Chicken | Restaurant (service type not stated) | Seafood · Chicken / wings | 700 W Huron St | open |
| Arby's | Quick service · Restaurant (service type not stated) | Sandwiches | 800 S Opdyke Rd | open |
| Avon Donuts Inc | Bakery · Dessert | Dessert · Bakery | 45324 Woodward Ave | open |
| Baskin-Robbins Baskin-Robbins | Dessert · Coffee shop · Quick service · Bakery | Ice cream / frozen desserts · Coffee · Dessert · Bakery | 600 S Opdyke Rd | open |
| Baskin-Robbins | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts | 600 S Opdyke Rd | open |
| Bigghead Wings | Restaurant (service type not stated) | Chicken / wings | 505 South Blvd E | open |
| Blast: New Years Eve at The Marriott Centerpoint | Bar | 3600 Centerpoint Pkwy | open | |
| Burger King Burger King | Quick service | Burgers · American | 2200 S Opdyke Rd | open |
| Captain Jay's Fish & Chicken | Restaurant (service type not stated) · Quick service | Chicken / wings | 29 Telegraph Rd | open |
| Courthouse Cafe | Café | Coffee · American | 1200 N Telegraph Rd | open |
| D'Anton's Coney Island | Casual dining · Restaurant (service type not stated) | American | 411 W Huron St | open |
| Dairy Queen Dairy Queen | Quick service · Restaurant (service type not stated) · Dessert | Ice cream / frozen desserts | 615 Orchard Lake Rd | open |
| Detroit Shrimp And Fish | Restaurant (service type not stated) | American | 226 S Telegraph Rd | open |
| Dunkin' | Coffee shop | Coffee | 700 South Blvd E | open |
| Elam Brothers | Quick service · Restaurant (service type not stated) | 448 S Sanford St | open | |
| Elam Brothers on Sanford | Dessert | Cajun, Creole, Southern · American · Ice cream / frozen desserts | 487 S Sanford St | open |
| Flavors of Jamaica | Restaurant (service type not stated) | Caribbean | 406 N Telegraph | open |
| Get Your Game On | Café | Coffee | 983 Orchard Lake Rd | open |
| Ghost Modern Mexican | Restaurant (service type not stated) | Mexican | 44911 Woodward Ave | open |
| Guido's Premium Pizza Pontiac | Restaurant (service type not stated) | Pizza · Italian | 3999 Centerpoint Pkwy | open |
| Happy's Pizza The Official Happy's Pizza | Restaurant (service type not stated) · Delivery-focused | Pizza | 312 S Telegraph Rd | open |
| Jet's Pizza | Restaurant (service type not stated) | Pizza | 39 S Telegraph Rd | open |
| Jim's Krispy Chicken | Quick service · Restaurant (service type not stated) | Chicken / wings | 45054 Woodward Ave | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 1000 S. Opdyke Road | open |
| Krispy Krunchy Chicken | Quick service · Restaurant (service type not stated) | 45054 Woodard Avenue | open | |
| Lemon Grass Thai Restaurant | Restaurant (service type not stated) | Thai · Asian | 3999 Centerpoint Pkwy | open |
| Leo's Coney Island Leo's Coney Island- Clio | Casual dining | American · Greek | 3999 Centerpoint Pkwy | open |
| Little Caesars | Restaurant (service type not stated) | Pizza | 145 S Telegraph Rd | open |
| Local Pizza Factory | Restaurant (service type not stated) | Pizza | 312 S Telegraph Rd | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 44961 Woodward Ave | open |
| Mi Zarape | Quick service · Casual dining · Restaurant (service type not stated) · Bar | Mexican · Latin American (other) | 3800 Centerpoint Pkwy | open |
| Mikey's Ice Cream & Candy | Dessert | Ice cream / frozen desserts · Dessert | 316 S Telegraph Rd | open |
| Mondays Streetfood | Restaurant (service type not stated) | Southwestern / Tex-Mex | 800 Golf Dr | open |
| Motorcity Burgers & Co | Restaurant (service type not stated) | Burgers · American | 44911 Woodward Ave | open |
| Mr. Corned Beef | Other | Sandwiches | 39 S Telegraph Rd | open |
| Mtonystacotruck | Food truck | Mexican | 505 S Blvd E | open |
| Ocean City Restaurant | Restaurant (service type not stated) | Chinese · Asian | 35 S Telegraph Rd | open |
| Old Country Buffet | Restaurant (service type not stated) | American | 546 N Telegraph Rd | open |
| Omega Grub Station | Casual dining | American | 332 South Telegraph Rd | open |
| P's & Q's Bakery and Cafe | Bakery · Dessert · Café | Bakery · Dessert · Coffee | 526 N Telegraph | open |
| P's & Q's Bakery and Cafe 526 Telegraph Road Pontiac mi. 48340 | Bakery · Café | Bakery · Coffee | 526 Old South Telegraph Rd | open |
| Papa Vino's Italian Kitchen | Restaurant (service type not stated) | Italian | 3900 Centerpoint Pkwy | open |
| Parkway Grille | Restaurant (service type not stated) | 3600 Centerpoint Pkwy | open | |
| Pete's Coney Island | Casual dining · Restaurant (service type not stated) | American | 839 W Huron St | open |
| Pizza Hut | Restaurant (service type not stated) | Pizza | 247 S Telegraph Rd | open |
| Polished Cafe | Café · Coffee shop | Coffee | 390 W Huron St | open |
| Privacy Lounge | Bar | 498 N Telegraph | open | |
| Prues Bar | Bar | 734 W Huron St | open | |
| Pura Vida Jamaican and Costa Rican Cuisine | Restaurant (service type not stated) | Caribbean | 44768 Woodward Ave | open |
| Ray's Crispy Fish and Chicken | Quick service | British / Irish pub food · Chicken / wings | 143 S Telegraph Rd | open |
| Seminole Hills Cocktail Lounge | Bar | open | ||
| Slate Eatery | Restaurant (service type not stated) · Casual dining | American | 429 Elizabeth Lake Rd | open |
| Snowball Ice Cream | Dessert · Juice, smoothie, tea · Casual dining | Ice cream / frozen desserts · Juice / smoothies · American | 615 Orchard Lake Rd | open |
| Soul Food Express | Restaurant (service type not stated) | American | 700 W Huron St | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 522 N Telegraph Rd | open |
| Taco Bell Taco Bell | Quick service | Mexican | 1200 S Opdyke Rd | open |
| Tasties Smoothies | Juice, smoothie, tea | Juice / smoothies | 714 W Huron St | open |
| The Bronx Deli Bronx Deli | Specialty food shop · Quick service | Sandwiches · American | 247 S Telegraph Rd | open |
| The Captain's Table The Captain's Table | Restaurant (service type not stated) | Cajun, Creole, Southern · American | 226 S Telegraph Rd | open |
| The Daily Refresher | Juice, smoothie, tea | Juice / smoothies | 35 S Johnson St | open |
| The Great Lakes Coffee Roasting Company | Coffee shop | Coffee | 867 South Blvd E | open |
| The Iron Grill, LLC | Restaurant (service type not stated) · Casual dining · Bar | American | 370 Lake Shore Dr | open |
| The Wing Spot | Restaurant (service type not stated) | Chicken / wings | 394 Howland Ave | open |
| Tim Hortons Tim Hortons Cafe and Bake Shop | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 1600 S Opdyke Rd | open |
| Tubby's Grilled Submarines | Restaurant (service type not stated) | 306 S Telegraph Rd | open | |
| Wendy's Wendy's | Quick service | Burgers · American | 1700 S Opdyke | open |
| Woodward's | Restaurant (service type not stated) · Casual dining · Bar | American | 3600 Centerpoint Pkwy | open |
| Woodward, Pontiac | Other · Bar | open | ||
| Zara Shawarma Grill | Restaurant (service type not stated) | Middle Eastern · Mediterranean | 304 S Telegraph Rd | open |
| Zoup! Centerpoint (Pontiac, MI) | Restaurant (service type not stated) | Sandwiches | 3999 Centerpoint Pkwy | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 27 | 23 | — | — | — | 4 | SIC1987 |
| 1995 | 22 | 18 | — | — | — | 4 | SIC1987 |
| 1996 | 29 | 26 | — | — | — | 3 | SIC1987 |
| 1997 | 37 | 34 | — | — | — | 3 | SIC1987 |
| 1998 | 39 | 27 | 11 | 11 | 4 | 3 | NAICS1997 |
| 1999 | 40 | 28 | 8 | 13 | 5 | 3 | NAICS1997 |
| 2000 | 45 | 29 | 9 | 15 | 3 | 3 | NAICS1997 |
| 2001 | 43 | 27 | 8 | 14 | 3 | 4 | NAICS1997 |
| 2002 | 46 | 33 | 11 | 17 | 4 | 3 | NAICS1997 |
| 2003 | 51 | 34 | 11 | 17 | 4 | 3 | NAICS2002 |
| 2004 | 43 | 31 | 10 | 16 | 3 | 2 | NAICS2002 |
| 2005 | 43 | 31 | 10 | 16 | 3 | 2 | NAICS2002 |
| 2006 | 42 | 31 | 11 | 15 | 3 | 2 | NAICS2002 |
| 2007 | 40 | 30 | 9 | 16 | 3 | 2 | NAICS2002 |
| 2008 | 39 | 31 | 10 | 16 | 3 | 1 | NAICS2007 |
| 2009 | 34 | 27 | 7 | 15 | 3 | 1 | NAICS2007 |
| 2010 | 36 | 28 | 7 | 16 | 3 | 1 | NAICS2007 |
| 2011 | 32 | 24 | 6 | 15 | 2 | 1 | NAICS2007 |
| 2012 | 34 | 25 | 10 | 14 | — | 1 | NAICS2012 |
| 2013 | 32 | 24 | 8 | 14 | 1 | 1 | NAICS2012 |
| 2014 | 31 | 22 | 8 | 12 | 1 | 2 | NAICS2012 |
| 2015 | 29 | 23 | 6 | 13 | 3 | 1 | NAICS2012 |
| 2016 | 29 | 22 | 5 | 13 | 3 | — | NAICS2012 |
| 2017 | 33 | 27 | 7 | 18 | — | — | NAICS2017 |
| 2018 | 31 | 26 | 7 | 16 | 3 | — | NAICS2017 |
| 2019 | 25 | 20 | 5 | 12 | 3 | — | NAICS2017 |
| 2020 | 26 | 21 | 6 | 11 | 4 | — | NAICS2017 |
| 2021 | 28 | 21 | 8 | 11 | — | — | NAICS2017 |
| 2022 | 28 | 22 | 9 | 11 | — | — | NAICS2022 |
| 2023 | 29 | 23 | 9 | 12 | — | — | NAICS2022 |