BMIE Market 48304

Oakland County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	17,387 2020–2024 ACS 5-year estimate ±824 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,788 2020–2024 ACS 5-year estimate ±401 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	16,009 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,018 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$143,204 2020–2024 ACS 5-year estimate ±15,302 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	49.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,468 2020–2024 ACS 5-year estimate ±195 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$494,600 2020–2024 ACS 5-year estimate ±35,459 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	11.4 sq mi Census Gazetteer 2020
Restaurants	23 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48304
Restaurants per 10,000 residents	10.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+4.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+4.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+9.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+53.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	21 (range 18–24) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.23) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	71 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	86 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	67 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	53 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 48304. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.23, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	85.5	86	40%	+34.2
Restaurant Opportunity Score	67	67	35%	+23.5
Market Momentum Score	53.2	53	25%	+13.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	17,387	79	40%	+31.6
Median household income (ACS)	143,204	95	40%	+38.1
Households (ACS)	6,788	79	20%	+15.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	4.6	49	35%	+17.3
Restaurants per 10,000 residents (lower = more room)	13.2	59	25%	+14.9
Population (ACS)	17,387	79	20%	+15.8
Median household income (ACS)	143,204	95	20%	+19.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	4.6	61	50%	+30.5
10-year restaurant growth	4.6	49	30%	+14.8
20-year restaurant growth	9.5	39	20%	+7.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (45)

By cuisine

American 9 · Sandwiches 7 · Pizza 5 · Asian 4 · Bakery 2 · Coffee 2 · Dessert 2 · Japanese 2 · Mexican 2 · Seafood 2 · Steakhouse 2 · Sushi 2 · Breakfast 1 · Chicken / wings 1 · Chinese 1 · French 1 · Juice / smoothies 1 · Middle Eastern 1 · Thai 1

By type

Restaurant (service type not stated) 32 · Quick service 9 · Specialty food shop 6 · Bar 4 · Casual dining 4 · Bakery 2 · Café 2 · Coffee shop 2 · Dessert 2 · Brewery / taproom 1 · Juice, smoothie, tea 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Ajh Mcdonald's Inc. Ajh Inc	Restaurant (service type not stated)		38505 Woodward Ave	open
Ambros Foods, Llc	Restaurant (service type not stated)		40700 Woodward Ave Ste 301	open
Atto Management Inc	Restaurant (service type not stated)		71 W Long Lake Rd	open
Bill's	Restaurant (service type not stated)	American · French	39556 Woodward Ave	open
Bloomfield Bakeshop	Bakery · Dessert	Dessert · Bakery	39566 Woodward Ave	open
Bloomfield Deli & Catering	Restaurant (service type not stated) · Specialty food shop · Quick service	Sandwiches · Mexican	71 W Long Lake Rd	open
Bloomfield Hills Deli And Catering	Specialty food shop · Quick service	Sandwiches	41000 Woodward Ave Ste 160	open
Central Bar & Grill Llc	Restaurant (service type not stated)		38500 Woodward Ave	open
Chicken Shack Chicken Shack - Acadian Thrwy	Restaurant (service type not stated)	Chicken / wings · American	42857 Woodward Ave	open
China Village	Restaurant (service type not stated)	Chinese · Asian	1655 S Opdyke Rd	open
Dolly's Pizza	Restaurant (service type not stated)	Pizza	42906 Woodward Ave	open
Domino's Pizza	Restaurant (service type not stated)	Pizza	1583 S Opdyke Rd	open
Eddie Merlot's Eddie Merlot's	Restaurant (service type not stated)	Steakhouse · American	37000 Woodward Ave	open
Einstein Bros. Bagels Einstein Bros. Bagels	Quick service		39568 Woodward Avenue	open
Frankenmuth Brewery FF&E	Brewery / taproom		21 E Long Lake Rd	open
Gettinggingywithitllc	Juice, smoothie, tea	Juice / smoothies	41000 Woodward Ave	open
Green Lantern Pizza	Restaurant (service type not stated)	Pizza	42825 Woodward Ave	open
Happy Tree, Inc	Restaurant (service type not stated)		42656 Woodward Ave	open
Honeybaked Ham	Restaurant (service type not stated)		40900 Woodward Ave	open
Hungry Howie's Pizza	Restaurant (service type not stated)	Pizza	3290 South Blvd	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	42855 Woodward Ave	open
Joe Muer Bloomfield Hills Joe Muer Seafood - Bloomfield Hills	Restaurant (service type not stated)	Seafood · Asian · Sushi · Steakhouse · Japanese · American	39475 Woodward Ave	open
John's Cafe	Specialty food shop · Quick service	Sandwiches	39533 Woodward Ave	open
Little Caesars Pizza	Restaurant (service type not stated)	Pizza	42967 Woodward Ave	open
Little Daddy's	Restaurant (service type not stated)		39500 Woodward Ave	open
Middle Eats Middle Eats	Restaurant (service type not stated) · Casual dining	Middle Eastern · American	42967 Woodward Ave	open
Noorjahan Indian Cuisine	Restaurant (service type not stated)		42787 WOODWARD Ave	open
Northern Lakes Seafood Company	Restaurant (service type not stated)	Seafood	39495 Woodward Ave	open
Papanos Pizza	Restaurant (service type not stated)		1583 S Opdyke Rd	open
Pure Michigan Mixology	Bar		6050 N Adams Rd	open
QDOBA Mexican Eats	Restaurant (service type not stated) · Quick service	Mexican	42967 Woodward Ave	open
Rustic Ravines, L.l.c	Restaurant (service type not stated)		38505 Woodward Ave Ste 250	open
Rusty Bucket Restaurant and Tavern Rusty Bucket Restaurant and Tavern	Casual dining · Restaurant (service type not stated) · Bar	American	42874 Woodward Ave	open
Smoky's Fine Cigars	Bar		42919 Woodward Ave	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	42880 Woodward Ave.	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1619 S Opdyke Rd	open
Sushi Hana	Restaurant (service type not stated)	Japanese · Sushi · Asian	42656 Woodward Ave	open
Sweet Tree	Restaurant (service type not stated)	American	42757 Woodward Ave	open
Thai Street Kitchen	Restaurant (service type not stated)	Thai · Asian	42805 Woodward Ave	open
The Duke Lounge	Bar · Restaurant (service type not stated) · Quick service · Specialty food shop · Casual dining	Breakfast · Sandwiches · American	39475 Woodward Ave	open
Tim Hortons	Coffee shop · Restaurant (service type not stated) · Café	Coffee	40 E Square Lake Rd	open
Vineyard Capital Group	Winery / distillery / taproom		41000 Woodward Ave	open
Zalman's On Woodward Zalman's - זלמנ׳ס	Specialty food shop · Dessert · Quick service · Casual dining	Sandwiches · Dessert · American	39475 Woodward Ave	open
Zoup!	Restaurant (service type not stated)		42983 Woodward Ave	open
Birmingham Deli	Specialty food shop · Quick service	Sandwiches	200 E Long Lake Rd Ste 105	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	15	15	—	—	—	—	SIC1987
1995	17	17	—	—	—	—	SIC1987
1996	22	22	—	—	—	—	SIC1987
1997	24	24	—	—	—	—	SIC1987
1998	22	18	7	10	1	2	NAICS1997
1999	23	18	8	8	2	3	NAICS1997
2000	23	19	8	9	1	3	NAICS1997
2001	23	19	10	8	1	3	NAICS1997
2002	24	20	10	9	1	2	NAICS1997
2003	24	21	12	8	1	1	NAICS2002
2004	24	22	13	8	1	—	NAICS2002
2005	28	24	10	12	2	1	NAICS2002
2006	24	20	9	9	2	1	NAICS2002
2007	22	19	5	13	1	—	NAICS2002
2008	20	17	6	9	2	—	NAICS2007
2009	23	20	7	10	2	—	NAICS2007
2010	20	17	7	7	3	—	NAICS2007
2011	28	25	10	12	3	—	NAICS2007
2012	27	23	10	10	3	—	NAICS2012
2013	27	22	10	9	3	—	NAICS2012
2014	30	24	10	11	3	—	NAICS2012
2015	31	25	12	10	3	—	NAICS2012
2016	32	25	10	12	3	—	NAICS2012
2017	31	24	10	10	4	—	NAICS2017
2018	29	22	9	9	4	—	NAICS2017
2019	27	21	10	7	4	—	NAICS2017
2020	30	23	11	8	4	—	NAICS2017
2021	27	22	11	7	4	—	NAICS2017
2022	26	21	11	7	3	—	NAICS2022
2023	29	23	11	9	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48304. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
48098	2.9 mi	26	2023
48009	3.2 mi	81	2023
48084	3.5 mi	84	2023
48302	3.7 mi	33	2023
48341	3.9 mi	23	2023
48301	4.1 mi	25	2023
48342	4.4 mi	9	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.