BMIE Market 48302
Oakland County, Michigan · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 17,505 2020–2024 ACS 5-year estimate ±1,111 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 6,764 2020–2024 ACS 5-year estimate ±424 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 15,360 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 6,770 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $178,103 2020–2024 ACS 5-year estimate ±17,073 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 46.9 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,966 2020–2024 ACS 5-year estimate ±492 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $661,900 2020–2024 ACS 5-year estimate ±34,284 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 11.0 sq mi Census Gazetteer 2020 |
| Restaurants | 33 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48302 |
| Restaurants per 10,000 residents | 18.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +6.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +57.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +266.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 35 (range 29–40) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.15) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 69 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 87 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 63 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 50 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 48302. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.15, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Michigan and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 69 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 86.7 | 87 | 40% | +34.7 |
| Restaurant Opportunity Score | 63.3 | 63 | 35% | +22.2 |
| Market Momentum Score | 50.1 | 50 | 25% | +12.5 |
Consumer Market Score: 87 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 17,505 | 79 | 40% | +31.6 |
| Median household income (ACS) | 178,103 | 98 | 40% | +39.3 |
| Households (ACS) | 6,764 | 79 | 20% | +15.8 |
Restaurant Opportunity Score: 63 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 6.5 | 51 | 35% | +17.8 |
| Restaurants per 10,000 residents (lower = more room) | 18.9 | 40 | 25% | +10.1 |
| Population (ACS) | 17,505 | 79 | 20% | +15.8 |
| Median household income (ACS) | 178,103 | 98 | 20% | +19.6 |
Market Momentum Score: 50 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 0 | 42 | 50% | +20.9 |
| 10-year restaurant growth | 6.5 | 51 | 30% | +15.3 |
| 20-year restaurant growth | 57.1 | 70 | 20% | +13.9 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (63)
By cuisine
American 12 · Coffee 11 · Sandwiches 11 · Italian 6 · Bakery 5 · Dessert 5 · Pizza 5 · Mediterranean 4 · Asian 3 · Juice / smoothies 3 · Mexican 3 · Middle Eastern 3 · Burgers 2 · Chinese 2 · Greek 2 · Healthy / salads / bowls 2 · Japanese 2 · Southwestern / Tex-Mex 2 · Sushi 2 · Thai 2 · Breakfast 1 · Chicken / wings 1 · European 1 · Hawaiian / Pacific 1 · Ice cream / frozen desserts 1 · Vegetarian 1
By type
Restaurant (service type not stated) 33 · Quick service 13 · Coffee shop 8 · Café 7 · Bakery 6 · Casual dining 5 · Dessert 5 · Specialty food shop 5 · Bar 4 · Juice, smoothie, tea 3 · Other 2 · Brewery / taproom 1 · Buffet 1 · Delivery-focused 1 · Fast casual 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 5th Tavern | Casual dining · Bar | American | 2262 S Telegraph Rd | open |
| Beyond Juicery + Eatery Beyond Juicery + Eatery | Juice, smoothie, tea · Fast casual | Juice / smoothies · Healthy / salads / bowls | 1987 S Telegraph Rd | open |
| Bhhs Cafe | Buffet | 4200 Andover Rd | open | |
| Big Buck Brewery | Brewery / taproom | American | 10 W Square Lake Rd | open |
| Biggby Coffee | Coffee shop | Coffee | 1952 S Telegraph Rd | open |
| Bloomfield Township Potbelly | Quick service | Sandwiches | 2108 S Telegraph Road | open |
| Brandy's Restaurant | Restaurant (service type not stated) | Italian | 1727 S Telegraph Rd | open |
| Brooklyn Bagel | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 4036 Telegraph Rd # 101 | open |
| Burger King | Quick service | 2527 S Telegraph Rd | open | |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 2100 S Telegraph Rd | open |
| Cityscape Deli | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 877 W Long Lake Rd | open |
| Cold Stone Creamery Cold Stone Creamery | Dessert | Ice cream / frozen desserts · Dessert | 42761 Woodward Ave | open |
| Crumbl - Bloomfield Hills | Dessert | Dessert | 4036 Telegraph Rd | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 43119 Woodward Ave | open |
| Five Guys Five Guys | Quick service | Burgers · American | 1979 S Telegraph Rd | open |
| Foster Woodward Pizza, Llc | Restaurant (service type not stated) | 43173 Woodward Ave | open | |
| Gameday Men's Health Birmingham/Bloomfield TRT, Weight Loss, Peptide, and ED Clinic | Restaurant (service type not stated) | Sandwiches | 10 W Square Lake Rd, Suite 107 | open |
| Great Lakes Coffee Roasting Company Great Lakes Coffee Roasting Company | Coffee shop · Café | Coffee | 389 Enterprise Ct | open |
| High Octane Cafe & Bakery | Bakery | Bakery | 1952 S Telegraph Rd | open |
| Hungry Howie's Pizza Hungry Howie's | Delivery-focused · Quick service | Pizza | 3935 Telegraph Rd | open |
| IHOP IHOP | Casual dining | Breakfast · American | 2187 S Telegraph Rd | open |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches · American | 2510 S Telegraph Rd | open |
| Jet's Pizza Jet's Pizza | Restaurant (service type not stated) | Pizza · Italian | 43173 Woodward Ave | open |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 2481 S Telegraph Rd | open |
| Kabob Kings | Restaurant (service type not stated) · Dessert | Italian · Dessert · Middle Eastern | 2398 Franklin Rd | open |
| Kaku Sushi & Poke | Restaurant (service type not stated) | Japanese · Sushi · Healthy / salads / bowls · Hawaiian / Pacific | 869 W Long Lake Rd | open |
| Kerbys Koney Island Kerby's Koney Island | Casual dining · Restaurant (service type not stated) | American | 43061 Woodward Ave | open |
| La Marsa Bloomfield Hills La Marsa Brighton | Restaurant (service type not stated) | Mediterranean · Middle Eastern | 43259 Woodward Ave | open |
| La Montana Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 2442 Franklin Rd | open |
| Leo's Coney Island Leo's Coney Island- Clio | Restaurant (service type not stated) | American · Greek | 6535 Telegraph Rd | open |
| Luisa Becker Cafe | Coffee shop | Coffee | 3385 Hayhurst Lane | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 2209 S Telegraph Rd | open |
| Miroh Meals + Goods | Café | Vegetarian · Coffee | 2398 Franklin Rd | open |
| Moose Preserve Bar & Grill | Casual dining · Restaurant (service type not stated) · Bar | American | 43034 Woodward Ave | open |
| Nippon Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 2079 S Telegraph Rd | open |
| Olga's Kitchen Olga's Kitchen | Restaurant (service type not stated) | Greek · Mediterranean · American | 2075 S Telegraph Rd Ste. 120 | open |
| Panera Bread Panera Bread | Bakery · Café | Bakery · Sandwiches · Coffee | 2109 S Telegraph Road | open |
| Papa Romano's Pizza Papa Romano's | Restaurant (service type not stated) | Pizza · Italian | 2424 Franklin Rd | open |
| Percent Coffee Bloomfield Hills | Coffee shop | Coffee | 2510 S Telegraph Rd | open |
| Pie Collective | Bakery · Dessert | Bakery · Dessert | 1983 S Telegraph Rd | open |
| Pita Way Pita Way | Restaurant (service type not stated) | Mediterranean · Middle Eastern | 3945 Telegraph Rd | open |
| Pizza Hut Pizza Hut | Quick service · Restaurant (service type not stated) | Pizza | 2400 S. Telegraph Road Oakland | open |
| PizzaPapalis PizzaPapalis | Restaurant (service type not stated) | Pizza · Italian · American | 4036 Telegraph Rd | open |
| Potbelly Potbelly Sandwich Shop | Restaurant (service type not stated) · Quick service | Sandwiches | 2108 S Telegraph Rd | open |
| Rio Wraps | Restaurant (service type not stated) | Mexican | 4036 Telegraph Rd | open |
| Roadside B&G | Casual dining · Bar | 1727 S Telegraph Rd | open | |
| Rye Guys Deli | Specialty food shop · Quick service | Sandwiches | open | |
| Square Lake Pizza And Pita Inc | Restaurant (service type not stated) | 2424 Franklin Rd | open | |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 4036 Telegraph Rd | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 2116 S Telegraph Rd | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 2400 S Telegraph Rd | open |
| Subway | Other | Sandwiches | 43153 Woodward Ave | open |
| Subway | Other | Sandwiches | 4036 Telegraph Rd | open |
| Super Suppers | Restaurant (service type not stated) | American | 43207 Woodward Ave | open |
| Szechuan Gourmet | Restaurant (service type not stated) | Chinese | 3951 Telegraph Rd | open |
| Takee Outee | Restaurant (service type not stated) | Chinese | 2436 Franklin Rd | open |
| Thai Princess (Bloomfield Township) | Restaurant (service type not stated) | Thai · Asian | 2436 Franklin Rd | open |
| Thai Taste To Go | Restaurant (service type not stated) | Thai · Asian | 3955 Telegraph Rd | open |
| The Campbell Company | Restaurant (service type not stated) | 4190 Telegraph Rd Ste 2100 | open | |
| Tribu | Bar | Mediterranean · Italian | 4000 Clubgate Dr | open |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Restaurant (service type not stated) · Café | Juice / smoothies · Coffee | 2510 S Telegraph Rd | open |
| Villa Wisteria | Restaurant (service type not stated) | European | Ponvalley | open |
| Wingstop Wingstop | Quick service | Chicken / wings · American | 1981 S. Telegraph Rd | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 9 | 9 | — | — | — | — | SIC1987 |
| 1995 | 9 | 9 | — | — | — | — | SIC1987 |
| 1996 | 18 | 18 | — | — | — | — | SIC1987 |
| 1997 | 19 | 19 | — | — | — | — | SIC1987 |
| 1998 | 20 | 19 | 8 | 8 | 1 | 1 | NAICS1997 |
| 1999 | 18 | 18 | 7 | 8 | 2 | — | NAICS1997 |
| 2000 | 18 | 18 | 7 | 9 | 1 | — | NAICS1997 |
| 2001 | 21 | 21 | 8 | 10 | 2 | — | NAICS1997 |
| 2002 | 24 | 23 | 9 | 12 | 1 | — | NAICS1997 |
| 2003 | 24 | 21 | 8 | 10 | 1 | 1 | NAICS2002 |
| 2004 | 19 | 16 | 4 | 8 | 3 | 1 | NAICS2002 |
| 2005 | 19 | 16 | 5 | 8 | 3 | 1 | NAICS2002 |
| 2006 | 22 | 19 | 5 | 12 | 2 | 1 | NAICS2002 |
| 2007 | 28 | 23 | 11 | 9 | 3 | 2 | NAICS2002 |
| 2008 | 31 | 29 | 12 | 11 | 6 | — | NAICS2007 |
| 2009 | 32 | 30 | 12 | 13 | 5 | — | NAICS2007 |
| 2010 | 30 | 28 | 10 | 11 | 6 | 1 | NAICS2007 |
| 2011 | 30 | 28 | 9 | 14 | 5 | 1 | NAICS2007 |
| 2012 | 31 | 27 | 10 | 12 | 5 | 3 | NAICS2012 |
| 2013 | 35 | 31 | 13 | 13 | 5 | 3 | NAICS2012 |
| 2014 | 31 | 25 | 14 | 6 | 5 | 2 | NAICS2012 |
| 2015 | 33 | 31 | 16 | 10 | 5 | — | NAICS2012 |
| 2016 | 37 | 34 | 17 | 11 | 6 | — | NAICS2012 |
| 2017 | 39 | 36 | 15 | 15 | 6 | — | NAICS2017 |
| 2018 | 36 | 33 | 14 | 14 | 5 | — | NAICS2017 |
| 2019 | 33 | 31 | 11 | 13 | 7 | — | NAICS2017 |
| 2020 | 34 | 32 | 10 | 16 | 6 | — | NAICS2017 |
| 2021 | 35 | 33 | 9 | 18 | 5 | — | NAICS2017 |
| 2022 | 34 | 32 | 8 | 20 | 4 | — | NAICS2022 |
| 2023 | 34 | 33 | 9 | 19 | 4 | — | NAICS2022 |